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BOOK
Never Check E-Mail In the Morning: And Other Unexpected Strategies for Making Your Work Life Work
Julie Morgenstern
$4.73

About this product:

Maintaining control in today's hectic workplace is a challenge -- everything is lean, competitive, and uncertain. What does it take to survive?

Making Work Work is Julie Morgenstern's most important book yet. Through the mastery of brand-new strategies, Morgenstern shows you how small changes in your thinking and behavior will help you achieve the seemingly impossible -- boost your value, increase your job security, and afford you the time to still have a life.

Morgenstern has helped clients of all levels take control of their work lives in every industry: from corporations and nonprofits to government agencies and small businesses; from executives and assistants to educators and salespeople. She's learned that no matter who you are, happiness at work involves feeling appreciated, in control, successful, and in balance. And achieving that is possible.

People rarely look at their jobs from a psychological and practical perspective at the same time, but Julie Morgenstern does. This book mirrors the individual consulting services she provides by showing you how to start with yourself and then tackle the more complex external issues of working relationships and the job. For every obstacle you encounter along the way, Morgenstern diagnoses the source of the problem (is it you or them?), and with insight and warmth, she provides simple grab-and-go strategies. These are small changes anyone can make to improve performance and efficiency at work.

At its core, Making Work Work is about your relationship to your job. With the reliable, methodical process taught in this book, you will:

• feel less trapped and more in charge • be able to make a bad situation better • search for a job that's a better fit for who you are.

This is a provocative and life-changing book that will help you boost your clarity, confidence, and performance in any economic climate. With Morgenstern's guidance you can find a way to make work work.

BOOK
Email Marketing: An Hour a Day
David Daniels
$16.09

About this product:
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

BOOK
The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
Bruce C. Brown
$12.47

About this product:
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

BOOK
Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Chris Baggott
$13.81

About this product:
Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners

BOOK
E-Mail Marketing For Dummies
John Arnold
$6.95

About this product:
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:

• Combine e-mail with other marketing media
• Develop a winning strategy, build a quality e-mail list, and find success
• Comply with anti-spam laws
• Set reasonable objectives
• Decide whether to use an e-mail service provider
• Brand your e-mails
• Build relationships with your customers
• Increase your “open” rate and find out who’s actually opening your e-mails
• Use e-mail to improve search engine optimization

And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

BOOK
Internet and E-mail for Seniors with Windows XP: For Senior Citizens Who Want to Start Using the Internet (Computer Books for Seniors series)
Addo Stuur
$12.20

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BOOK
The Encyclopedia of Business Letters, Fax Memos, and E-Mail
Robert W. Bly
$12.00

About this product:
Here is the most complete and up-to-date resource of model business correspondence for every conceivable occasion. From sample letters, memos and e-mails, this guide allows the user to use samples as is, or adapt for their own purpose. This book contains more than 300 model documents demonstrating the key elements necessary to convey the writer's message. Easy organization allows user to quickly identify the specific letter needed.

BOOK
Internet and E-mail for Seniors with Windows Vista: For Senior Citizens Who Want to Start Using the Internet (Computer Books for Seniors series)
Addo Stuur
$12.19

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BOOK
E-Mail: A Write It Well Guide--How to Write and Manage E-Mail in the Workplace
Janis Fisher Chan
$14.33

About this product:
The book is the updated version of E-Mail: A Write It Well Guide. In today's fast-paced, competitive business environment, everyone needs to communicate clearly and use time productively. E-Mail: A Write It Well Guide is a user-friendly book that is filled with guidelines, tips, and tools. Discover how to write professional e-mail that gets results, makes better use of e-mail time, and avoids problems that can be costly. The book includes questions and exercises. The updated version includes a section on using instant messaging and handheld devices. Used by individuals, corporations, and trainers, this is a must-have for anyone who writes e-mail at work.

BOOK
The Hamster Revolution: How to Manage Your Email Before It Manages You (Bk Business)
Tim Burress
$5.92

About this product:
The Hamster Revolution is a timely solution to both the widespread problem of email overload as well as most people's inefficient (or nonexistent) systems for categorizing and storing email messages. This book provides the practical steps needed to deal with these problems and become more efficient in our work.