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BOOK
The Little Engine That Could mini
Doris Hauman
$1.49

About this product:
The unknowing progenitor of a whole generation of self-help books, Wally Piper's The Little Engine That Could is one of the greatest tales of motivation and the power of positive thinking ever told. In this well-loved classic, a little train carrying oodles of toys to all of the good boys and girls is confronted with a towering, seemingly impassable mountain. As nicely as they ask, the toys cannot convince the Shiny New Engine or the Big Strong Engine--far too impressed with themselves--to say anything but "I can not. I can not." It is left up to the Little Blue Engine to overcome insurmountable odds and pull the train to the other side. The Little Engine That Could is an entertaining and inspirational favorite, and the Little Blue Engine's rallying mantra "I think I can--I think I can" will resonate for a lifetime in the head of every child who hears it. (Ages 4 to 8))

BOOK
Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
Kristopher B. Jones
$16.25

About this product:
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

BOOK
The Little Engine That Could
Watty Piper
$7.99

About this product:
Everyone loves The Little Engine That Could, that classic tale of the determined little engine that, despite its size, triumphantly pulls a train full of toys to the waiting children on the other side of a mountain.

Now the great Loren Long (Mr. Peabody’s Apples) has brilliantly re-illustrated this classic story, bringing it exuberantly to life for today’s child. Get on board for the publishing event of the year.

BOOK
Search Engine Optimization All-in-One Desk Reference For Dummies (For Dummies (Computers))
Susan Esparza
$22.16

About this product:
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!

Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

• Book I explores how search engines work and which ones offer the best exposure
• Learn to develop a keyword strategy and be competitive with Books II and III
• Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
• Tips in Book VI show how to line up relevant links for a better search showing
• Book VII shows how to get more from your server and content management system
• Discover how to measure your site’s success in Book VIII
• Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
• Use SEO and Book X tips to build your brand

With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

BOOK
Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
Peter Kent
$16.25

About this product:
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

BOOK
Thomas the Tank Engine's Big Lift-And-Look Book
W. Awdry
$0.98

About this product:
This book is a wonderful learning tool. On one page the flaps contain numbers 1-10, another page has railway cars carrying each letter of the alphabet. And what kid doesn't love to lift all those flaps!

BOOK
Thomas the Tank Engine's Hidden Surprises (Let's Go Lift-and-Peek)
Rev. W. Awdry
$1.78

About this product:
Thomas is going on a special trip to the circus, and there are lots of wonderful things to discover along the way--a beautiful hot air balloon, a playful dolphin, and a barrel of monkeys, just to name a few! Lift and peek behind the many flaps and see the hidden surprises. Preschoolers will want to climb on board with this fun transportation shaped flap book, bursting with treasures on every page!

BOOK
The Truth About Search Engine Optimization
Rebecca Lieb
$11.29

About this product:

“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”

Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.

You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including

• The truth about page rankings
• The truth about best SEO practices and SEO no-no’s
• The truth about link love, keywords, and tags

 Introduction     vii

Foreword by Fredrick Marckini     ix

Part I: The Basics of Search

Truth 1: Getting noticed by spiders, robots, and crawlers     1

Truth 2: Learn to do the Google dance     5

Truth 3: It's not about traffic–it's about qualified traffic     9

Truth 4: Your reputation is on the line     13

Part II: The Truth About Being Site-Specific

Truth 5: SEO is an ongoing project, not set-it-and-forget-it     17

Truth 6: SEO is not an afterthought     21

Truth 7: SEO results aren't immediate or lasting     25

Truth 8: You don't have a homepage anymore     29

Truth 9: Think like a publisher, even if you're not     33

Truth 10: Site and page design count     37

Truth 11: Write for users and search engines will follow     41

Truth 12: Keywords are key     45

Truth 13: Use analytics and keyword research tools     49

Truth 14: Site stats share the bad news, too     53

Truth 15: Think twice about hot new technologies     57

Truth 16: Content management systems matter–a lot     67

Part III: Tag, You're It!

Truth 17: What's in a title? Everything…     65

Truth 18: The relative importance of meta tags     71

Truth 19: Tag images, audio, video, and other media     75

Part IV: The Truth About Links

Truth 20: Some links are more equal than others     79

Truth 21: Building links through online directories     83

Truth 22: Using SEO PR as a link strategy     87

Truth 23: The jury is out on paid links     91

Truth 24: Share and share alike: Reciprocal linking     95

Truth 25: Ads are links, too     99

Truth 26: Build your site in a good neighborhood     103

Truth 27: Blogs are a terrific link strategy     107

Truth 28: Putting the kibosh on link love with nofollow links     111

Part V: You Call That a Search Engine?

Truth 29: Search is going vertical     115

Truth 30: Everyone is local somewhere     119

Truth 31: Get listed to get vertical     125

Truth 32: Optimize off-site searches     129

Truth 33: Universal search and personalized search     133

Part VI: Get a Social Life

Truth 34: Blogs are built for SEO     137

Truth 35: RSS feeds "feed" SEO efforts     141

Truth 36: Users will create content for you     145

Truth 37: Tag images, video, links, and other media     149

Part VII: Search Ranking

Truth 38: Being #1 ain't what it used to be     153

Truth 39: Don't live and die by PageRank     157

Truth 40: Wag the long tail     161

Part VIII: The Truth About SEO Management

Truth 41: In-house or outsource?     165

Truth 42: Hiring a great search professional     169

Truth 43: Great SEOs sweat the small stuff     173

Part IX: Don't Be Evil

Truth 44: Beware blackhat SEO     177

Truth 45: Search engines frown on keyword stuffing and spam     181

Truth 46: Don't cultivate link farms     185

Truth 47: It's very difficult to get unbanned     189

Truth 48: Moving to a new domain is stressful     193

Part X: Going Beyond

Truth 49: Global SEO     197

Truth 50: Mobile SEO is more important than ever     201

Truth 51: Sometimes you don't want to be found     205

About the Author     208

Note: Appendix A is available for free and located online at www.informit.com/title/9780321534071.

BOOK
Thomas the Tank Engine Story Collection (The Railway Series)
Rev. W. Awdry
$18.27

About this product:
Sinve the first Thomas stories written by a father for his son over 60 years ago, Thomas the Tank Engine continues to delight children everywhere. This collection contains 14 of the best-loved titles of the Reverend W Awdry’s classic Railway Series and includes the most famous adventures of Thomas and his Really Useful Engine friends. These exciting and funny tales, over 55 of them, are enhanced by the original artwork in this stunning new gift edition.

BOOK
Game Engine Architecture
Jason Gregory
$51.00

About this product:
This book covers both the theory and practice of game engine software development, bringing together complete coverage of a wide range of topics. The concepts and techniques described are the actual ones used by real game studios like Electronic Arts and Naughty Dog. The examples are often grounded in specific technologies, but the discussion extends way beyond any particular engine or API. The references and citations make it a great jumping off point for those who wish to dig deeper into any particular aspect of the game development process. Intended as the text for a college level series in game programming, this book can also be used by amateur software engineers, hobbyists, self-taught game programmers, and existing members of the game industry. Junior game engineers can use it to solidify their understanding of game technology and engine architecture. Even senior engineers who specialize in one particular field of game development can benefit from the bigger picture presented in these pages.