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BOOK
The Little Engine That Could mini
Doris Hauman
$1.75

About this product:
The unknowing progenitor of a whole generation of self-help books, Wally Piper's The Little Engine That Could is one of the greatest tales of motivation and the power of positive thinking ever told. In this well-loved classic, a little train carrying oodles of toys to all of the good boys and girls is confronted with a towering, seemingly impassable mountain. As nicely as they ask, the toys cannot convince the Shiny New Engine or the Big Strong Engine--far too impressed with themselves--to say anything but "I can not. I can not." It is left up to the Little Blue Engine to overcome insurmountable odds and pull the train to the other side. The Little Engine That Could is an entertaining and inspirational favorite, and the Little Blue Engine's rallying mantra "I think I can--I think I can" will resonate for a lifetime in the head of every child who hears it. (Ages 4 to 8))

BOOK
Search Engine Optimization: Your visual blueprintfor effective Internet marketing
Kristopher B. Jones
$16.15

About this product:
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

BOOK
Thomas the Tank Engine Story Collection (The Railway Series)
W. Rev Awdry
$18.03

About this product:
Sinve the first Thomas stories written by a father for his son over 60 years ago, Thomas the Tank Engine continues to delight children everywhere. This collection contains 14 of the best-loved titles of the Reverend W Awdry’s classic Railway Series and includes the most famous adventures of Thomas and his Really Useful Engine friends. These exciting and funny tales, over 55 of them, are enhanced by the original artwork in this stunning new gift edition.

BOOK
Search Engine Optimization: An Hour a Day
Gradiva Couzin
$15.07

About this product:
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

BOOK
The Little Engine That Could
Watty Piper
$4.69

About this product:
Everyone loves The Little Engine That Could, that classic tale of the determined little engine that, despite its size, triumphantly pulls a train full of toys to the waiting children on the other side of a mountain.

Now the great Loren Long (Mr. Peabody’s Apples) has brilliantly re-illustrated this classic story, bringing it exuberantly to life for today’s child. Get on board for the publishing event of the year.

BOOK
Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
Peter Kent
$16.26

About this product:
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

BOOK
Thomas the Tank Engine's Hidden Surprises (Let's Go Lift-and-Peek)
W. Rev Awdry
$1.82

About this product:
Thomas is going on a special trip to the circus, and there are lots of wonderful things to discover along the way--a beautiful hot air balloon, a playful dolphin, and a barrel of monkeys, just to name a few! Lift and peek behind the many flaps and see the hidden surprises. Preschoolers will want to climb on board with this fun transportation shaped flap book, bursting with treasures on every page!

BOOK
Thomas the Tank Engine's Big Lift - And - Look Book
$6.25

About this product:
Let's get one thing straight right off the bat. Children love books with flaps. They can't get enough of them. And this book has many, many flaps--over 60, in fact. Something else: children are crazy about Thomas the tank engine. Translation? Very young readers will happily spend a lot of time lifting and learning with this big, bright, colorful board book. Early learning concepts are reinforced on each page, as readers are encouraged to explore their knowledge of colors, numbers, sizes, everyday objects, and the alphabet. Thomas the tank engine travels through the pages, starting out early in the morning in the train shed and moving through the stations, dropping off parcels and passengers, and finally ending up in the freight yard with car after car full of important objects to be delivered, such as milk, doors, a piano, a kangaroo, and xylophones. Children should be allowed to roam freely over the pages of this book, making up their own stories related to the pictures they discover under the flaps. (Ages 2 and older) --Emilie Coulter

BOOK
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
Bill Hunt
$26.25

About this product:
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

•   Identify and leverage new search engine marketing opportunities arising from social media
•   Align search engine marketing with your company’s evolving strategic and tactical goals
•   Implement programs that drive sustainable improvements— not counterproductive quick fixes
•   Systematically optimize your existing Web site search programs
•   Manage the unique marketing challenges associated with large sites
•   Create monthly scorecards and use them to drive improvement
•   Provide effective guidance to content developers and designers in language they’ll understand
•   Automate checking and reporting for every page on your site
•   Choose effective target keywords, optimize your content, and attract links
•   Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
•   Measure site-wide success rates across multiple systems and technologies
•   Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

BOOK
The Difference Engine (Spectra Special Editions)
William Gibson
$3.99

About this product:
A collaborative novel from the premier cyberpunk authors, William Gibson and Bruce Sterling. Part detective story, part historical thriller, The Difference Engine takes us not forward but back, to an imagined 1885: the Industrial Revolution is in full and inexorable swing, powered by steam-driven, cybernetic engines. Charles Babbage perfects his Analytical Engine, and the computer age arrives a century ahead of its time.