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BOOK
Nursing Research: Generating and Assessing Evidence for Nursing Practice (Nursing Research (Polit))
Cheryl Tatano Beck
$45.69

About this product:

Thoroughly revised to emphasize the link between research and evidence-based practice, this Eighth Edition presents methods and tools for generating and assessing evidence for nursing practice. This edition offers more guidance on evaluating and critiquing research evidence. Other revisions include more in-depth coverage of both qualitative and quantitative research and a new chapter on developing and testing new instruments. Note: The for-sale Student Resource guide to accompany the text is now fully revised to meet emerging graduate course needs. New features include a free CD-ROM called the "Toolkit," which includes copious application exercises, samples of systematic reviews, and full critiques of two of the eight studies in the text. Please note that this is sold separately: Student Resource Manual with Toolkit, ISBN: 978-0-7817-7052-1.
BOOK
Generating Buy-In: Mastering the Language of Leadership
Mark S. Walton
$13.99

About this product:
Presents a language of leadership common to the most masterful influencers in business, politics, law, and other arenas, and describes how to use this language to build strategic stories that "project a positive future," even when the immediate news may be less than ideal.

BOOK
Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies
$36.41

About this product:
Generating and Sustaining Nonprofit Earned Income is the essential hands-on guide for helping your organization achieve greater financial stability through a diversified stream of revenue. In collaboration with the Yale School of Management – The Goldman Sachs Foundation Partnership on Nonprofit Ventures, this important resource identifies best practices for generating a reliable earned income stream and ultimately freeing your organization from excessive dependence on foundations and other donors .

In this book, editors Sharon M. Oster, Cynthia W. Massarsky, and Samantha L. Beinhacker collect the best thinking from the business, nonprofit, and government sectors on how to establish and manage an earned income venture. Generating and Sustaining Nonprofit Earned Income is filled with concrete lessons and sound business strategies that can significantly benefit your organization's internal capacity and financial health. The book covers a wealth of topics, including:

  • Leadership strategies for managing a nonprofit enterprise
  • Targeting the market and developing a marketing plan
  • Techniques for pricing goods and services
  • Legal and tax considerations
  • Securing financial capital
  • Pitching your venture
  • Forming strategic alliances
  • The fundamentals of implementation
  • Deploying resources effectively
  • Assessing social impact and financial return
  • Taking your venture to the next stage of development

If your organization has done its pre-testing and feasibility analysis and is ready to start operating an earned income venture, this is the book for you.

BOOK
Covered Calls and LEAPS--A Wealth Option + DVD: A Guide for Generating Extraordinary Monthly Income (Wiley Trading)
Aaron R. Zalewski
$64.95

About this product:
In this one-of-a-kind “how-to” guide, Joseph Hooper and Aaron Zalewski provide step-by-step instructions for generating large monthly cash returns from almost any stock investment—while at the same time decreasing the risk of stock ownership. Filled with in-depth insights and proven techniques, this book is the definitive, rule-based guide to covered calls and calendar LEAPS spreads.

BOOK
Lectures on Generating Functions (Student Mathematical Library, V. 23)
Sergei K. Lando
$26.23

About this product:
This book introduces readers to the language of generating functions, which nowadays, is the main language of enumerative combinatorics. The book starts with definitions, simple properties, and numerous examples of generating functions. It then discusses topics such as formal grammars, generating functions in several variables, partitions and decompositions, and the exclusion-inclusion principle. In the final chapter, the author describes applications to enumeration of trees, plane graphs, and graphs embedded in two-dimensional surfaces.

Throughout the book, the author motivates readers by giving interesting examples rather than general theories. It contains numerous exercises to help students master the material.

BOOK
Breaking Rules: Generating and Exploring Alternatives in Language Teaching
John F. Fanselow
$8.64

About this product:
As the title suggests, this book is about finding alternatives in language teaching. It is not a typical how-to book because it does not tell you how to teach, but shows the importance in breaking new ground and finding what works (and doesn't) work for you. Highly recommended. Another book that is useful (though not focussed on teaching) is "Lateral Thinking" by Edward De Bono.

BOOK
Generating Hope: A Strategy for Reaching the Postmodern Generation
Jimmy Long
$2.47

About this product:
Generating Hope innovatively explores the power of community, shame, adoption, and hope for today's young adults. It sets forth a compelling strategy of small group ministry that should appeal to a generation starved for a sense of belonging.

BOOK
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
Wendy I. Kotler
$43.70

About this product:
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to

  • Define the exchange process between a museum's offerings and consumer value
  • Differentiate a museum and communicate its unique value in a competitive marketplace
  • Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
  • Plan strategically and maximize marketing's value
  • Achieve financial stability
  • Develop a consumer-centered museum
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