About this product: The new host of NBC's Tonight Show uses sharp wit to shred some absurd yet real headlines from the nation's newspapers in a hardcover collection of three of his best-selling paperbacks.
Drawing from their experience as government insiders, George P. Shultz and Kenneth W. Dam show how economic policy is shaped at the highest levels of government. They reveal the interconnections between economic, social, and international policy, covering issues such as the advocacy system and the role of the individual in shaping policy. A new chapter, 'A Changed World,' explores the various influences of our increasingly global economy on economic strategy. With rare candor, authority and breadth of vision, Shultz and Dam have produced a brilliant introduction to economic policy, its principles, and practice.
"A model of brevity and lucidity . . . [Economic Policy Beyond the Headlines] incorporates a unique and rewarding blend of economic reasoning with a high level of political awareness . . . enriched by the wide personal experience in government of the authors."—Albert T. Sommers, Across the Board
"[Shultz and Dam] help foreign readers to understand why the world looks so different from Washington. . . . This book should provide the model."—The Economist
"A wise and valuable book showing great insight into the realities of economic policy making."—Henry A. Kissinger
Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline.
Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.
After three years and more than three thousand fake news stories, the best of CARBOLIC SMOKE BALL comes to book form. All the classic bits you've seen and read and laughed about online, all the headlines and punchlines that made you spit your coffee or your soda (or something a little stronger) all over your computer monitor are now collected in one special edition.
President Bush vowing to get the man responsible for Hurricane Katrina. Dick Cheney surviving an office fire and declaring that only silver bullets can kill him. Osama bin Laden arguing with Ayman Al-Zawahiri about who'll clean their cave. Hillary Clinton hoarding castration devices. Barack Obama healing the crack on the Liberty Bell. Brett Favre pulling up to Packers' training camp in the Popemobile. The Local Man who only feels alive when he wears his collar bomb.
They're all here, with more than 250 hilarious others, reprinted in all their irreverent glory.
About this product: An economically-priced atlas which now features all new, computer-generated maps. Lists major states, provinces, territories, and dependencies with area, population, and capitals, and many other information packed sections. A great choice for back to school.
About this product: For professionals and students alike, the first-ever guide to newspaper copy editing and headline writing.
Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
About this product: IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series
About this product: Learn the science behind the headlines—the tools of terrorists, the dangers of nuclear power, and the reality of global warming.
We live in complicated, dangerous times. They are also hyper-technical times. As citizens who will elect future presidents of the most powerful and influential country in the world, we need to know—truly understand, not just rely on television's talking heads—if Iran's nascent nuclear capability is a genuine threat to the West, if biochemical weapons are likely to be developed by terrorists, if there are viable alternatives to fossil fuels that should be nurtured and supported by the government, if nuclear power should be encouraged, and if global warming is actually happening. This book is written in everyday, nontechnical language on the science behind the concerns that our nation faces in the immediate future. Even active readers of serious journalism will be surprised by the lessons that the book contains. It is "must-have" information for all presidents—and citizens—of the twenty-first century. 50 illustrations.
About this product: After more than three centuries in print, The Onion remains the world’s most popular news source, making sense of the world for more than four million readers a week. Our Dumb Century, first published in 1999, was The Onion’s first bound volume, and now, in this exceptionally packaged deluxe edition, it will be the crowning pinnacle of your Onion book collection. From the dawning of what President McKinley dubbed the bold new “Coal Age” on January 1, 1900, to the Christian Right’s miraculous ascension to heaven on January 1, 2000, Our Dumb Century chronicles the events that shaped the twentieth century and preserves them for posterity.