About this product: Social learning involves individuals learning from the behavior of others and may lead to spectacular outcomes such as herding, fads, frenzies, crashes, and booms. Providing a synthesis of the theoretical literature of the last ten years, Christophe Chamley demonstrates how these pathologies may occur in a society of rational individuals. His book provides informal as well as technical analyses for readers interested in social behavior, and more advanced researchers in economics, finance, and other social sciences. A key feature is the inclusion of exercises in each chapter, with proofs written out for students.
About this product: Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitively – the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you’ll have little chance of altering it.
Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.
"At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual." —Adam Morgan, Founder, Eatbigfish
"Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the ‘we’ revolution?" —Ed Keller, CEO, The Keller Fay Group
"Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now." —David Abraham, EVP, The Learning Channel
"As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich." —Mark Sherrington, Global Brands Director, SABMiller
"Read this book. Think about it. If you’re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works." —Russell Davies, Founder, Open Intelligence Agency
About this product: A surprise birthday gift plunged Joe Camp and his wife, Kathleen, into the world of horses as complete neophytes without a clue as to what horses needed or wanted. The Camps went searching for logic and sense in the rule books of traditional horse care and what they found was not what they had expected. Written for everyone who has ever loved a horse or even loved the idea of having a horse in their lives, this memoir leads us on a riveting voyage of discovery as Joe and Kathleen navigate uncharted, often politically incorrect territory on their way to achieving a true relationship with their horses.
As the creator of the beloved Benji series, Joe has spent most of his life luring us into the heart and soul of a famous dog, but now in this engaging, emotional, and often humorous story, he deftly lures us into the heart and soul of a horse. In doing so, he exposes astonishing truths and unlocks the mystery of a majestic creature who has survived on Earth, without assistance, for fifty-five million years. In a single emotionally charged moment, Camp communes with his first horse, Cash, in a way that changes him and his relationship with horses forever. In his own words, as he stood alone with his back to this horse: The collar of my jacket was tickling the hairs on the back of my neck. And my heart was pounding. Then a puff of warm, moist air brushed my ear. My heart skipped a beat. He was really close. Then I felt his nose on my shoulder . . . I couldn’t believe it. Tears came out of nowhere and streamed down my cheeks. I had spoken to him in his own language, and he had listened . . . and he had chosen to be with me. He had said, I trust you.
Ingeniously alternating between the stories of two people thrust into an unfamiliar, enigmatic realm and a fabled herd of wild horses brought to the New World centuries ago, Joe Camp’s valuable and inspiring book teaches us that the lessons he was learning apply not only to his horses but to life and to people as well–to all of us.
While observing a family of elephants in the wild, Caitlin O’Connell noticed a peculiar listening behavior—the matriarch lifted her foot and scanned the horizon, causing the other elephants to follow suit, as if they could “hear” the ground. The Elephant’s Secret Sense is O’Connell’s account of her groundbreaking research into seismic listening and communication, chronicling the extraordinary social lives of elephants over the course of fourteen years in the Namibian wilderness. This compelling odyssey of scientific discovery is also a frank account of fieldwork in a poverty-stricken, war-ravaged country. In her attempts to study an elephant community, O’Connell encounters corrupt government bureaucrats, deadly lions and rhinos, poachers, farmers fighting for arable land, and profoundly ineffective approaches to wildlife conservation. The Elephant’s Secret Sense is ultimately a story of intellectual courage in the face of seemingly insurmountable obstacles.
“I was transported by the author’s superbly sensuous descriptions of her years spent studying the animals. . . . Conjures a high-class nature documentary film in prose.”—Steven Poole, Guardian
“A ride as rough and astonishing as the roads of the African floodplain.”—Joan Keener, Entertainment Weekly
“A successful combination of science and soulfulness, explaining her groundbreaking theory of how elephants use seismic communication. . . . O’Connell’s account is studded with sympathetic insights and well-turned phrases.”—Publishers Weekly
“This fascinating book reads like a fast-paced detective story of a scientific discovery and adventure set in contemporary Africa. . . . By the end, O’Connell takes her rightful place among the leading biographers of the African elephant.”—Iain Douglas-Hamilton, author of Among the Elephants
About this product: An amazing Spiritual Journey- winner of 5 I.P. awards. Spiritual truths revealed in lessons rich in emotional depth and intellectual penetration. Author Liz Mitten Ryan connects with the higher consciousness of horse and nature s wisdom in this book of insights on how our planet and we ourselves can achieve peace, freedom and joy. Releasing ego and connecting to higher consciousness is this inter-species message. Dozens of professional paintings and photos by the author. Elegant coffee-table gift book.
About this product: I couldn't believe that the first thing I quoted from this book was proven wrong.
The book claims "General John Sedgwick, Union commander, was killed in battle during the U.S. Civil War. His last words were, 'They couldn't hit an elephant at this dist---'"
At the Sedgwick Genealogy web site, it states: As the bullets whistled by, some of the men dodged. The general said laughingly, "What! what! men, dodging this way for single bullets! What will you do when they open fire along the whole line? I am ashamed of you. They couldn't hit an elephant at this distance." A few seconds after, a man who had been separated from his regiment passed directly in front of the general, and at the same moment a sharp-shooter's bullet passed with a long shrill whistle very close, and the soldier, who was then just in front of the general, dodged to the ground. The general touched him gently with his foot, and said, "Why, my man, I am ashamed of you, dodging that way," and repeated the remark "They couldn't hit an elephant at this distance." The man rose and saluted, and said good-naturedly, "General, I dodged a shell once, and if I hadn't, it would have taken my head off. I believe in dodging." The general laughed and replied, ``All right, my man; go to your place." For a third time the same shrill whistle, closing with a dull, heavy stroke, interrupted our talk when as I was about to resume, the general's face turned slowly to ice, the blood spurting from his left cheek under the eye in a steady stream. He fell in my direction ; I was so close to him that my effort to support him failed, and I fell with him."
As this is apparently not the only incorrect "fact" in this book, it is obvious that Cynthia Ceilan did very little research in producing this piece of ... uh ... misinformation.
We live in a digital world where a small number of people – sometimes even one person – can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities.
The Nature of Marketing is a unique perspective on how digitally linked populations behave as a single organism, similar to a swarm of fish. These human swarms are fueled by the connectivity and speed of the social networking generation, and are replacing the rules of marketing with principles that are fundamentally different from anything before.
This book helps put trends like social networks and Web 2.0 in a larger and more timeless context. As brand communications move from monologue to dialogue, a new marketing plan is needed to engage the community and start a conversation with people who can help expand upon the brand message and experience.
Chuck Brymer lays out a well-documented case that traditional marketing and branding are as important as ever. However, the doctrine of herd marketing – one-way mass communications – must be adjacent to the new realities of swarm marketing – the power of people communicating with each other in unprecedented speed and numbers.
We now have the potential to dramatically grow the value and influence of brands using an approach that is as fresh as Web 2.0, but as enduring as human nature. The Nature of Marketing is your guide to the next great revolution in how we reach our customers to gain their loyalty and advocacy.
Watch Chuck Brymer speak at ANA: http://www.youtube.com/watch?v=6zYz9apIyfM
For eons, female members of the Porcupine caribou herd have made the 2,800-mile journey from their winter feeding grounds to their summer calving grounds. They once roamed borderless wilderness; now they trek from Canada, where they're protected, to the United States, where they are not. What's more, beneath the calving grounds lay vast reserves of oil. Determined to convey both the enormity of the caribous’ migration and the delicacy of their habitat, Karsten Heuer and his wife spent their honeymoon following the herd. For five months, they traveled an uncharted course on foot over mountains, through snow, and across frozen rivers, with only three semi-scheduled food drops for support. As with the caribou, Heuer and his wife faced dwindling fat reserves and stalking by ravenous grizzlies and wolves just awakened from hibernation. Both a rousing adventure story and a sober ecological meditation, Being Caribou vividly conveys this magnificent animal's world.
About this product: Originally published in 1919, this classic work of social psychology introduces the concept of "the herd instinct" in relation to human behavior and explores the fundamental importance of gregariousness among animals as well as among humans. In addition, author Wilfred Trotter incisively draws on the concept of social habit to provide a deeper understanding of the nature of human behavior as well as its affect on the national morale - particularly in times of war. As Trotter noted in his original publication, these ideas may also be of use to "a tired nation seeking peace."
An invaluable listing of interchangeable "line" parts for Camaro, Chevelle, Impala, and Chevy II/Nova. Find matching parts for your Camaro, Chevelle, Nova, and Chevy II. Looking for a gas tank for a '67 Camaro? Look up the car in this book and under gas tank you'll find a listing of interchangeable parts. This essential book allows you to find parts easily, and save some money in the process!
BOOK
