About this product: The tenth edition of Mathematical Ideas is the best ever! We have continued with the features and pedagogy that have made this book so successful over the years and at the same time, we've spent a considerable amount of time to incorporate fresh data, new photos, and new content (by way of a new chapter on trigonometry). We have tried to reflect the needs of our users--both long-time readers and those new to the Math Ideas way of teaching liberal arts math. We hope you'll be pleased with the results. Like its predecessors, this edition has been designed with a variety of students in mind. It is well-suited for several courses, including the aforementioned liberal arts audience, survey courses in mathematics, and mathematics for prospective and in-service elementary and middle school teachers. Ample topics are included for a two-term course, yet the variety of topics and flexibility of sequence make the text suitable for shorter courses as well. Our main objectives continue to be to provide comprehensive coverage of topics, appropriate organization, clear exposition, an abundance of examples, and well-planned exercise sets with numerous applications.
About this product: Today the classics of the western canon, written by the proverbial dead white men, are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion? In A Great Idea at the Time Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, A Great Idea at the Time will leave readers asking themselves: Have I read Lucretiuss De Rerum Natura lately? If not, why not?
About this product: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
About this product: In this collection, Jacobus includes some of the most inspirational and intriguing ideas from great thinkers of antiquity and today. Not only does the anthology include selections from the bedrock of Western philosophy, science, social theory and religion, it also includes selections connected to Buddhism, Islamic thought and other topics celebrating diversity.
I've used this reader in advanced freshman composition classes for three years, and I have found it to be the most thought-provoking text I have ever encountered. Too often, today's college freshmen are exposed to a shotgun blast of diverse, modern writers concentrating on social issues of our day. How easy is it to understand Brent Staples or bell hooks without first knowing about Martin Luther King or Frederick Douglass? Is it possible to intelligently discuss David Boaz with no knowledge of Thoreau, Jefferson, or Rousseau??
Unfortunately, many of today's incoming freshmen have none of the background knowledge in liberal arts that many instructors take for granted at the college level. Jacobus' collection can provide that background, while at the same time bringing out timeless issues for writing and spirited discussion.
Country Living steps into the kitchen with 500 new and exciting ways to transform the heart of the home. Packed with winning photographs of warm and inviting rooms, this inspiring guide covers color and pattern, floors and walls, storage, appliances, sinks, work surfaces, windows and lighting, and other charming accessories. A stunning image accompanies every tip: see how a small kitchen becomes cozy when it’s filled with warm tones and natural materials; how a checkerboard backsplash brings black cabinets and white walls together; and how a modern refrigerator can work in a retro room—if it’s hidden by a rustic door. Mix surface styles, add an archway to create a separate eating area, and turn an antique cabinet into an attractive place to store and display dishware. There’s an innovative idea on every page…and a design solution for every kitchen. A Dual Main Selection of the Homestyle Book Club.
About this product: Inspiring Web Design at a Glance
The Web Designer's Idea Book includes more than 700 websites arranged thematically, so you can find inspiration for layout, color, style and more. Author Patrick McNeil has cataloged more than 20,000 sites on his website, and showcased in this book are the very best examples.
Sites are organized by color, design style, type, theme, element and structure. It's easy to use and reference again and again, whether you're talking with a co-worker or discussing website design options with a client. As a handy desk reference for design layout, color and style, this book is a must-have for starting new projects.
About this product: The millions to be made are with Infomercials and Home Shopping Network as the book elicits, which are out of reach of most entrepenuers, unless of course you "sell" your idea to Guthy Renker, Dan Kennedy or others for 2% of the profit. Not exactly a path to financial freedom. It is still a decent read to assist you in developing a direction on how to promote your product and discover your marketing avenue of choice. If you are looking for current product and service ideas to make your millions, this is not a book for you. He should do a 2008 version for todays entrepenuers. i.e. He wasn't sure when he wrote the book, if the Internet was a passing fad or not.
About this product: Over 150 years ago, Scottish essayist Thomas Carlyle dubbed economics the "dismal science." But it certainly doesn't seem that way in the skillful hands of Todd G. Buchholz, author of New Ideas from Dead Economists. In this revised edition of a book first published in 1989, economics is accessible, relevant, and fascinating. It's even fun--for example, when he uses the cast of Gilligan's Island and Henny Youngman jokes to explain complex economic theories. "Why not have the last laugh on Carlyle by using the dead economists themselves to reverse their bad reputations and to teach the lessons they left to us?"
Buchholz surveys and critiques economic thought from Adam Smith's invisible hand of the 18th century to the depression-fighting ideas of the Keynesians and money-supply concepts of the 20th-century monetarists. He also relates classic economic principles to such modern-day events as the fall of communism, the Asian financial meltdown, and global warming. Buchholz includes plenty of anecdotes about the lives of the great economists: Karl Marx, for instance, was an unkempt slob; David Ricardo, the early-19th-century English politician and economist, was among the rare economists to get rich trading stocks; and Maynard Keynes was so homely his friends called him "Snout." Here's a lively and authoritative read for those interested in the past, present, and future of economics. --Dan Ring
About this product: A bold new way to tackle tough business problems—even if you draw like a second grader
When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show.
THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
About this product: The never-before-told story of how one of America's most important entrepreneurs founded and grew such diverse companies as Sterling Software, University Computing, Michaels Stores, Bonanza Steakhouse, and Green Mountain Energy--life lessons from a man ahead of his time.
Sam Wyly founded and grew best-of-breed companies on the leading edge of advancements in technology, energy, retail, and investments over a career spanning 45 years. Now this fast-paced and candid memoir reveals the creative process, relationships, struggles, and financial strategies that led to him becoming one of the 1,000 wealthiest people in the world, according to Forbes magazine.
From the hardships his parents faced trying to hold on to the family cotton farm during the Depression to the coaching he received on the high school football field, this self-made billionaire describes how his early days in Louisiana prepared him for what lay ahead. He recounts how his experience in sales working for IBM and Honeywell led to his idea to start a "computer utility." Needing $600,000 of start-up capital, he risked $1,000 of his savings to found University Computing in 1963, then took it public in 1965, making him a millionaire at age thirty.
Later successes included: *Creating Data Transmission Company and taking on the mammoth AT&T monopoly *Growing a restaurant chain from 20 to 600 Bonanza Steakhouse locations *Co-founding Sterling Software and selling it to Computer Associates for $4 billion *Growing the arts-and-crafts chain Michaels Stores from 10 to 800 stores and selling it for $6 billion *Co-founding hedge funds Maverick Capital & Ranger Capital *Founding Green Mountain Energy, the largest provider of cleaner energy in America today.
Part autobiography and part inspirational business guide, 1,000 Dollars and an Idea is full of refreshing insights and homespun life lessons about what it takes to create, grow, and build successful companies.
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