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  BOOKThe Black Swan: The Impact of the Highly Improbable Nassim Nicholas Taleb $15.64
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Guest Reviewer: Chris Anderson  Chris Anderson is editor-in-chief of Wired magazine and the author of The Long Tail: Why the Future of Business Is Selling Less of More. Four hundred years ago, Francis Bacon warned that our minds are wired to deceive us. "Beware the fallacies into which undisciplined thinkers most easily fall--they are the real distorting prisms of human nature." Chief among them: "Assuming more order than exists in chaotic nature." Now consider the typical stock market report: "Today investors bid shares down out of concern over Iranian oil production." Sigh. We're still doing it. Our brains are wired for narrative, not statistical uncertainty. And so we tell ourselves simple stories to explain complex thing we don't--and, most importantly, can't--know. The truth is that we have no idea why stock markets go up or down on any given day, and whatever reason we give is sure to be grossly simplified, if not flat out wrong. Nassim Nicholas Taleb first made this argument in Fooled by Randomness, an engaging look at the history and reasons for our predilection for self-deception when it comes to statistics. Now, in The Black Swan: the Impact of the Highly Improbable, he focuses on that most dismal of sciences, predicting the future. Forecasting is not just at the heart of Wall Street, but it’s something each of us does every time we make an insurance payment or strap on a seat belt. The problem, Nassim explains, is that we place too much weight on the odds that past events will repeat (diligently trying to follow the path of the "millionaire next door," when unrepeatable chance is a better explanation). Instead, the really important events are rare and unpredictable. He calls them Black Swans, which is a reference to a 17th century philosophical thought experiment. In Europe all anyone had ever seen were white swans; indeed, "all swans are white" had long been used as the standard example of a scientific truth. So what was the chance of seeing a black one? Impossible to calculate, or at least they were until 1697, when explorers found Cygnus atratus in Australia. Nassim argues that most of the really big events in our world are rare and unpredictable, and thus trying to extract generalizable stories to explain them may be emotionally satisfying, but it's practically useless. September 11th is one such example, and stock market crashes are another. Or, as he puts it, "History does not crawl, it jumps." Our assumptions grow out of the bell-curve predictability of what he calls "Mediocristan," while our world is really shaped by the wild powerlaw swings of "Extremistan." In full disclosure, I'm a long admirer of Taleb's work and a few of my comments on drafts found their way into the book. I, too, look at the world through the powerlaw lens, and I too find that it reveals how many of our assumptions are wrong. But Taleb takes this to a new level with a delightful romp through history, economics, and the frailties of human nature. --Chris Anderson  BOOKPoint of Impact Stephen Hunter $3.00
About this product: But with consummate psychological skill, a shadowy military organization seduces Bob into leaving his beloved Arkansas hills for one last mission for his country, unaware until too late that the game is rigged. The assassination plot is executed to perfection -- until Bob Lee Swagger, alleged lone gunman, comes out of the operation alive, the target of a nationwide manhunt, his only allies a woman he just met and a discredited FBI agent. Now Bob Lee Swagger is on the run, using his lethal skills once more -- but this time to track down the men who set him up and to break a dark conspiracy aimed at the very heart of America.  BOOKMedia/Impact: An Introduction to Mass Media, 2009 Update Shirley Biagi $95.00
About this product:  BOOKThe Impact Zone: Mastering Golf's Moment of Truth Andy Brumer $9.79
About this product: “Bobby Clampett is one of the most knowledgeable golfing minds in the game.”
—Tom Lehman, 1996 British Open Champion, 2006 U.S. Ryder Cup team captain Impact has long been called golf’s “moment of truth,” and great golfers have spent countless hours working on their swings trying to upgrade their impact dynamics as the golf club approaches, contacts, then swings through the ball. For the first time, with The Impact Zone, golfers will have a book that focuses their attention on the very same region of the swing on which professional golfers have always concentrated. The Impact Zone is a unique instructional guide in that everything in it either focuses on or applies to improving a golfer’s understanding and execution of impact. Here, acclaimed professional golfer Bobby Clampett concludes that the overwhelming bias and convention of today’s contemporary teaching environment is to value swing styles over swing dynamics, and in so doing, the overwhelming majority of golf teachers miss the boat in terms of teaching the game effectively. Ultimately this emphasis on swing style comes at the expense of helping golfers to develop sound swing dynamics, which are the real keys to consistent ball striking and better golf. With the help of CBS’s Swing Vision high-speed camera—using images from many of the game’s greatest contemporary players (including Tiger Woods, Phil Mickelson, John Daly, Vijay Singh, Sergio Garcia, and more)—The Impact Zone takes an unprecedented look at the most important six inches in golf, those that immediately precede, contain, and follow impact. To further demonstrate these principles, Clampett presents photos and drills that convey the five essential dynamics golfers need to produce and reproduce solid impact Throughout these instructional pages, Bobby Clampett—teamed with veteran golf writer Andy Brumer—relays his own personal story of straying from swing dynamics and how he found his way back. He recalls memorable stories from the Tour, blending innovative instruction with his colorful, engaging anecdotes. Clampett and Brumer create an essential instructional guide with clear, concise advice—on creating great swing dynamics through the impact zone—the universally acknowledged key to more consistent and better golf. Advance Praise for The Impact Zone “I had played many times against Bobby on the PGA Tour and was always impressed with his in-depth approach to the golf swing. But after working with him at CBS for several years, I have come to understand why. The Impact Zone will reveal to the golf world Bobby’s unique insight as to why so many different ‘styled’ golf swings work. God knows my swing isn’t one the named teachers are having their students copy, but it was good enough to win twenty-one PGA Tour events and the ’77 PGA Championship. It’s about time someone finally put in print to refute the myths about ‘style of swing’ and get down to the meat of the matter—impact! It’s no surprise to me that Bobby was the one to get it done right!” —Lanny Wadkins, lead golf analyst for CBS Sports “It’s great for all golfers that someone has finally structured an instruction book around dynamic impact. Nor does it surprise me that Bobby Clampett is the one to have done it. He is as good a student of the game as I’ve ever known. What’s more, he was a great player in his day, and his journey as he struggled with his swing, as well as his experience as a commentator and observer of the contemporary game, qualifies him more than most as a teacher to whom all interested in improving their golf games should listen. I know I will. His unique perspective will undoubtedly have a profound impact on the golf world for years to come.” —Johnny Miller, lead golf analyst for NBC Sports and author of I Call the Shots “Back when we were both in college, Bobby was a boy genius in golf. For fifteen years as his colleague at CBS, I have continued to be amazed by his comprehensive knowledge of the golf swing. He remains as erudite about the technical nuances of the game as anyone on the planet, and I am thrilled he is now sharing his expertise with the rest of the world!” —Jim Nantz, CBS Sports golf anchor “Bobby Clampett is a true and loyal friend as well as one of the most knowledgeable golfing minds in the game. He has always known that the strike is what matters most. What the swing looks like is really of no concern; the quality of the impact between club and ball is the heart of the matter.” —Tom Lehman, 1996 British Open Champion and 2006 U.S. Ryder Cup team captain  BOOKForces for Good: The Six Practices of High-Impact Nonprofits Heather McLeod Grant $16.77
About this product: What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact from Habitat for Humanity to the Heritage Foundation and distilled six counterintuitive practices that these organizations use to change the world. This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors and volunteers. Leslie R. Crutchfield (Washington, D.C.) is a managing director of Ashoka and research grantee of the Aspen Institute. Heather McLeod Grant (Palo Alto, CA) is a nonprofit consultant and advisor to Duke University's Center for the Advancement of Social Entrepreneurship and the Stanford Center for Social Innovation. Crutchfield and Grant were co-founding editors of Who Cares, a national magazine reaching 50,000 readers in circulation between 1993-2000.  BOOKHigh-Impact Interview Questions: 701 Behavior-Based Questions to Find the Right Person for Every Job Victoria A. Hoevemeyer $10.18
About this product: If the interactions between job seekers and job interviewers can resemble a cat-and-mouse game, with each group trying to outwit and to stay one step ahead of the other, High-Impact Interview Questions serves as recruiters' foil to the books popular with candidates, such as How Would You Move Mt. Fuji? and Best Answers to the 201 Most Frequently Asked Interview Questions . It opens by describing three different kinds of questions which dominate most modern job interviews: conventional questions ("What are your greatest strengths and weaknesses?"), situational questions ("How would you handle a crisis in which your boss asked you to do something that you considered unethical?"), and brainteaser questions ("Why are manhole covers round?"), and analyzes the shortcomings of each approach. These techniques for sorting good job candidates from bad are fundamentally flawed, according to Hoevemeyer, because they are far too predictable and artificial, and don't illuminate the qualities that actually make a difference to new employees' success. Instead, Hoevemeyer advances a philosophy which she terms "Competency-Based Behavioral Interviewing" (CBBI). Her basic premise is that past performance is the best predictor of future performance, and that the more recent a particular behavior, the stronger of a predictor it will be. If you accept those assumptions, then much of what follows in the book's explanations of CBBI are highly logical. The most valuable part of High-Impact Interview Questions is its extensive catalog of sample interview questions, grouped according to the underlying quality which they're meant to uncover. After introducing CBBI and showing how it ties specific and precise interview questions back to the functional competencies job seekers will need in a particular position, the book provides a very handy guide to sample questions which any interviewer can use. Interested in a candidate's decision-making ability? Try "Describe a time you had to make a quick decision with incomplete information?" How about attention to detail? For that, the book prescribes queries like, "Tell me about a time when you caught an error that others had missed." Esoteric philosophical tome, this isn't. But for those job interviewers who believe in competency-based questions and want an efficient guide to learning about interviewees' true potential, this book is a worthwhile read. --Peter Han  BOOKWriting for Emotional Impact Karl Iglesias $19.53
About this product:  BOOKThe Impact of God: Soundings from St. John of The Cross (Hodder Christian Paperbacks) Jean Vanier $10.30
About this product: As a monk in 16th-century Spain, the life St. John of The Cross was one of suffering and imprisonment, but also of great joy. His poetry and prose tackle questions of faith with humility and wisdom, and this text examines John's spirituality, finding an echo of Christ throughout his life.  BOOKThe High Impact Leader Fred Luthans $1.10
About this product: Based on research by the Gallup Leadership Institute, a proven program for developing valuable leadership ability, both in yourself and in others Extensive research has identified specific traits that transform average individuals into authoritative, influential, and "authentic" leaders. These authentic leaders learn from the mistakes and successes of themselves and others and build a positive strength initiative within their organizations. In The High Impact Leader, Gallup veterans Bruce Avolio and Fred Luthans show you what you can do to develop and leverage your own leadership strengths into positive, lasting improvement for both yourself and your organization. Their findings combined with examples of wellknown leaders in action--such as Howard Schultz, of Starbucks, and Microsoft's Bill Gates--provide guidelines for accelerating leadership development in any environment. Building on Gallup's innovative "positive strengths" initiative, this results-driven book provides:
 BOOKChronic Illness: Impact and Interventions (Jones and Bartlett Series in Nursing) $68.90
About this product: The revised Sixth Edition includes new chapters on palliative care, complementary and alternative therapies, and self-efficacy, as well as added material on culturally competent care. Intended for nurses, social workers, and rehabilitation professionals, Chronic Illness demonstrates how the healthcare professional can efficiently and effectively assist the chronically ill in better managing their lives and coping with their conditions. |
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