About this product: Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.
Home computers are becoming darkrooms, as millions discover digital imagery. Hundreds of practical tips and simple techniques accompany over 300 digital images to inspire your imagination. Follow the instructions on simple digital enhancement and sophisticated-looking image manipulation. Master the basics of using a scanner to transfer photos onto your PC, then make still images from your video, camcorder, or layer disks. Dramatically improve your photos! See how to: Eliminate redeye, improve sharpness, create depth. Delete scratches and dust. Change formats. Add brightness and contrast. Correct color, repair damaged prints. Introduce artistic and humorous effects. Combine images. Create postcards, posters, and calendars. Use digitals on emails, Web pages, and digital slide shows. It's a whole new virtual, visual world!
About this product: The language of American business is often a confusing mix of slang terms and expressions and technical jargon. Biz Talk 1 uses a series of entertaining dialogues to demonstrate usage of selected terms in the context of a conversation. Related expressions are defined and presented in sample sentences to illustrate common usage.
Chapters cover general office slang, language used in meetings and negotiations, marketing, and finance. Business travel terms and advertising lingo are presented. Special sections illustrate office-party idioms and sports terms used in business, making Biz Talk 1 a valuable resource for anyone who wants to learn the "secret" language of business.
About this product: A two-edged sword of reconciliation and betrayal, Chinook Jargon (aka Wawa) arose at the interface of "Indian" and "White" societies in the Pacific Northwest. Wawa's sources lie first in the language of the Chinookans who lived along the lower Columbia River, but also with the Nootkans of the outer coast of Vancouver Island. With the arrival of the fur trade, the French of the engages or voyageurs provided additional vocabulary and a set of viable cultural practices, a key element of which was marital bonding with Indian and metisse women. These women and their children were the first fluent speakers of Wawa.
After several decades of contact, ensuing epidemics brought demographic collapse to the Chinookans. Within another decade the region was radically transformed by the Oregon Trail. Wawa had acquired its present shape, but lost its homeland. It became a diaspora language in which many communities seek some trace of their past. A previously unpublished glossary of Wawa circa 1825 is included as an appendix to this volume.
Making Wawa will attract the attention of linguists, especially those involved in contact linguistics and the languages of the Pacific Northwest. It will also interest historians and other scholars interested in Native and gender studies, cross-cultural conflict, and transculturation.
About this product: We have all been there: a boring, wasteful meeting, lecture, or status with a supervisor. We may wait for words of encouragement, inspiration, guidance, or something to get us going; or, we may just be waiting for it to be over. Then it comes: one or more of the Business Speak phrases that are somehow part of the organizational subculture. Business Speak is a phrase so silly, so overused, or so ridiculous that it makes you wonder "How can they say that with a straight face?" This book is your guide to deciphering what is being said. It is, in essence, a translation guide for all of the B.S. This book is a tribute to the millions of you who have suffered through the misery of listening to the B.S. and just kept thinking "When is lunch?"As you read this book, you will be able to think back to the last month, week, day, or hour when you heard one of these phrases and thought how ridiculous it was. You will also wonder "why didn't I think of this book?" Well, because I did.
About this product: Intended as a non-technical reference guide, this book contains information for all those concerned about the impact of chemicals - both natural and synthetic - in their foodstuffs, their lives and the environment. It explains in accessible, non-technical language the science behind sugar and artificial sweeteners; cholesterol, animal fats and fibre; painkillers; plastics and PVC; and the risks associated with taking drugs. It also exposes the misinformation and disinformation that surrounds many of the controversial chemicals we meet in daily life.
About this product: More than ever before, Christians must know what we believe and why. The reason is simple but serious. In a world where most ways of thinking are considered equally true regardless of how unscriptural they may be or how odd they may sound, if our anchor isn’t set in a rock-solid theology, we’ll be washed out to sea on the riptide of bogus beliefs. Finally, here is a readable, understandable book that explains theological concepts and brings them into focus for everyday living. In Coffee Shop Theology Dr. Frank Moore covers a wide array of theological concepts and brings them by the ’digestible’ handfuls into your living room. Don’t be turned off the the word ’theology.’ Dr. Moore has left all the big words in the fat books.
About this product: Because what you believe is important... Frank Moore returns with another helping of theological jargon made simple in More Coffee Shop Theology . Bringing tough doctrinal concepts to an understandable level for the average person, this second volume tackles topics including prevenient grace, saving faith, regeneration,predestination, baptism, tribulation, millennial views, eternity and more. Life’s complexities can take on the simplicity God intended when discussing theology as if enjoying a cup of coffee in a local cafe. Your understanding of theology ’the study of God’ becomes clearer through a ’grass-roots’ approach. More Coffee Shop Theology and the initial offering, Coffee Shop Theology , provide basic, applicable instruction to assist you in defining what you believe. Topics discussed in Coffee Shop Theology include: the existence of God, the Trinity, Providence, Authority of Scripture, Human Nature, Original Sin, Systemic Evil, the Deity and Humanity of Christ and more.
About this product: Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From "AAA" to "Zombie Bonds," Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as "adhocracy," "Dilbert principle," "hyperlink," "traction," and "viral marketing." Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.
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