Launch - Books on Amazon.com, Page 1

BOOK
Ladies Who Launch: Embracing Entrepreneurship & Creativity as a Lifestyle
Amy Swift
$8.06

About this product:

Ladies Who Launch is the first company to define the feminine approach to launching a business and to make the connection between starting a business and bringing creativity into your life with self-esteem and happiness. The nationally acclaimed Ladies Who Launch program has enabled thousands of women across the country to break out of 9-5 and thrive in entrepreneurial enterprises that reflect their true passions, skills, and desires. Located in more than 40 cities in the United States, the Ladies Who Launch incubators – workshops that give women the support and encouragement they need to embark on making their dreams reality – have inspired women to start businesses, grow existing companies, and tap into their creativity to develop essential services and products and enjoy the lifestyle of their dreams while doing it.

Available for the first time in book form, the 4-step incubator process, using self-tests, inspiring stories, and practical information, gives women the courage to dare to follow a cherished but unfulfilled dream. Through this unique program women are encouraged to

Imagine it – allow a secret desire to come to light
Speak it – choose a dream to pursue
Do it – take effective action to make it reality
Celebrate it – revel in successes, reward effort, and be good to yourself along the way

Ladies Who Launch provides a proven approach to igniting a fire under a long-smoldering dream, have more fun, and catapult a lifestyle, relationship or occupation to an infinitely higher level.

“If you want to pop the lid off anything you ever thought you couldn’t do, shouldn’t have or couldn’t achieve, you’ve bought the right book. All the tools you need to ignite a fire under a long smoldering dream, catapult a lifestyle, relationship, or career to a higher level are right here. Women tend to think of dreams as bigger than themselves, pies in the sky, morsels of imagination saved for a rainy day…in other words, out of reach. Well, guess what? Ladies Who Launch will reprogram how you think about your dreams so that they are as real as the coffee you drink each morning. They’re real and they’re all yours! To be truly happy and inspired by the life you’re living, you can take steps to wake up and launch your dreams right now. It is time to start believing that you can have what you really want. With the help of Ladies Who Launch, you will.”

--Victoria Colligan & Beth Schoenfeldt

www.ladieswholaunch.com

VICTORIA COLLIGAN and BETH SCHOENFELDT, co-founders of Ladies Who Launch, created their company as a blend of on-line social networking and offline support system. The offline support system takes the form of Incubators – inventive, supportive, networking workshops that take place in more than 30 cities across the country. They also act as a marketing, public relations, and distribution channel for the thousands of women who are members of Ladies Who Launch. They have been featured in women’s and business publications including Fortune, the LA Times, The Wall Street Journal, Cosmopolitan, Working Mother, and much more. AMY SWIFT has been a close and early collaborator with Ladies Who Launch as a brand communications strategist, writer and as the leader of the Los Angeles and Orange County Ladies Who Launch Incubators.

BOOK
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Robert G. Cooper
$15.72

About this product:
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

BOOK
How to Launch your Wine Career: Dream Jobs in America's Hottest Industry
Brian D'Emilio
$18.44

About this product:
Hating life in a cubicle where the only greenery is that of the mold growing on the rungs of the corporate ladder? Feel as if you ve graduated with honors into a nation-wide hiring deep freeze? Wine was one of the very few U.S. industries that experienced growth in 2008. Is wine recession-proof as many believe? Not entirely. But even in these times of pervasive layoffs and cutbacks wineries and wine related businesses are creating job prospects every day and in a variety of skill applications from agricultural work to marketing and business. How to Launch Your Wine Career is the first book of its kind. Written by successful and respected industry professionals it gives practical, real-world advice on how to land, develop and succeed in a career in: Wine Making, Wine Production, Vineyard Management, Wine Marketing & Sales, Wine Public Relations, Wine Writing, Wine Education, Winery Management & Administration , Direct to Consumer Sales, Winery Supplier and Wine Marketing with a Distributor or Retailer. Including interviews with some of wine s most prominent figures, like winemaker Heidi Barrett, and wine writer James Laube of the Wine Spectator, about how they made it, the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed Action Plan Worksheet to help the prospective applicant plan, plot progress and nail that killer wine industry job. .

BOOK
Launch the Intruders: A Naval Attack Squadron in the Vietnam War, 1972 (Modern War Studies)
Carol Reardon
$17.05

About this product:
Each pilot and bombardier/navigator sat side by side in an all-weather jet built for low-level bombing runs, precision targeting, and night strikes. Their success--and their very lives--depended on teamwork in flying their versatile A-6 Intruders. And when the North Vietnamese mounted a major offensive in 1972, they answered the call.

Carol Reardon chronicles the operations of Attack Squadron 75, the "Sunday Punchers," and their high-risk bombing runs launched off the U.S.S. Saratoga during the famous LINEBACKER campaigns. Based on unparalleled access to crew members and their families, her book blends military and social history to offer a unique look at the air war in Southeast Asia, as well as a moving testament to the close-knit world of naval aviators.

Theirs was one of the toughest jobs in the military: launching off the carrier in rough seas as well as calm, flying solo and in formation, dodging dense flak and surface-to-air missiles, delivering ordnance on target, and recovering aboard safely. Celebrating the men who climbed into the cockpits as well as those who kept them flying, Reardon takes readers inside the squadron's ready room and onto the flight decks to await the call, "Launch the Intruders!" Readers share the adrenaline-pumping excitement of each mission-as well as those heart-stopping moments when a downed aircraft brought home to all, in flight and on board, that every aspect of their lives was constantly shadowed by danger and potential death.

More than a mere combat narrative, Launch the Intruders interweaves human drama with familial concerns, domestic politics, and international diplomacy. Fliers share personal feelings about killing strangers from a distance while navy wives tell what it's like to feel like a stranger at home. And as the war rages on, headlines like Jane Fonda's visit to Hanoi and the Paris Peace Accords are all viewed through the lens of this heavily tasked, hard-hitting attack squadron.

A rousing tale of men and machines, of stoic determination in the face of daunting odds, Reardon's tale shines a much-deserved light on group of men whose daring exploits richly deserve to be much better known.

This book is part of the Modern War Studies series.

BOOK
New Product Launch: 10 Proven Strategies
Jeanne Yocum
$14.08

About this product:
Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.

BOOK
The Challenger Launch Decision: Risky Technology, Culture, and Deviance at NASA
Diane Vaughan
$13.60

About this product:

When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. In The Challenger Launch Decision, Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventional interpretations to prove that what occurred at NASA was not skulduggery or misconduct but a disastrous mistake.

Journalists and investigators have historically cited production problems and managerial wrong-doing as the reasons behind the disaster. The Presidential Commission uncovered a flawed decision-making process at the space agency as well, citing a well-documented history of problems with the O-ring and a dramatic last-minute protest by engineers over the Solid Rocket Boosters as evidence of managerial neglect.

Why did NASA managers, who not only had all the information prior to the launch but also were warned against it, decide to proceed? In retelling how the decision unfolded through the eyes of the managers and the engineers, Vaughan uncovers an incremental descent into poor judgment, supported by a culture of high-risk technology. She reveals how and why NASA insiders, when repeatedly faced with evidence that something was wrong, normalized the deviance so that it became acceptable to them.

No safety rules were broken. No single individual was at fault. Instead, the cause of the disaster is a story not of evil but of the banality of organizational life. This powerful work explains why the Challenger tragedy must be reexamined and offers an unexpected warning about the hidden hazards of living in this technological age.

BOOK
Design and Launch an Online Social Networking Business in a Week (Clickstarts)
Julien Sharp
$9.98

About this product:

WWW.(Your Social Network).COM
Are you a virtual social butterfly? Captivated by the buzz of new media? Interested in setting the online social scene for others? And making a profit doing so?

Tap into the millions of MySpace users and Facebook friends to create your own specialized social site! In just seven days, identify your network niche; develop an inviting, interactive website; drive traffic and membership; build profitable online advertising relationships; and more!

Design an attractive, interactive social networking website using inexpensive, turnkey solutions that require no programming knowledge
Define your community and set the tone
Offer interactive features including profile pages, member search options, media add-ons, and more
Generate traffic and membership using search engine optimization, viral and social marketing, and other techniques
Cash in on your site with proven, revenue-generating solutions
Use included resources to stay on the cutting-edge

Sign on for social networking success!

BOOK
Design and Launch an Online Boutique in a Week (Entrepreneur Magazine's Click Starts)
Melissa Campanelli
$10.48

About this product:

WWW.(Your Online Boutique).COM

Wouldn't you love to own your own trendy boutique-a hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away!

Whether your taste is classy and elegant or hip and unique, there's a spot for you in today's largest retail center-the internet. In just days, build your posh, online boutique selling luxury, designer goods or your own upscale, signature products. Learn how to handle and showcase inventory, reach affluent shoppers, fulfill orders, accept payments and so much more-using turnkey solutions that require no technical skills!

Design a professional specialty-retail site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge
Create eye-catching content that captures elite shoppers and keeps them coming back.
Use foolproof online tools that work 24/7 to handle payments and accept orders.
Drive traffic using search engine optimization, new media marketing and other marketing and advertising techniques.
Skillfully handle inventory, order fulfillment, customer service and all other operations.

Stylish, unique, one-of-kind-turn your personal taste into a successful, online store--in just a few clicks and a few days!

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