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BOOK
Facebook Marketing: Leverage Social Media to Grow Your Business
Steve Holzner
$15.32

About this product:

Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

 

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

  • Crafting your Facebook profile for maximum impact
  • Getting into the Facebook community: crucial dos and don’ts
  • Joining the right Facebook Groups—or starting your own
  • Creating a Facebook blog that attracts paying customers
  • Promoting products and services with free Facebook Marketplace classifieds
  • Hosting your own Facebook events: from company picnics to concerts
  • Successfully advertising on Facebook, without overspending
  • Promoting your business within today’s most popular Facebook applications
  • Tracking the results of your advertising
  • Using brand-new viral video marketing techniques
  • Driving even more Web traffic to your Facebook pages
  • Building your own Facebook applications

Introduction 1

 

1 Targeting Your Profile 5

    Welcome to Facebook Marketing 5

    Welcome to Facebook 7

    Getting Started with Facebook 8

    The Profile Tab 12

        Across the Top 13

        The Search Bar 15

        Name, Photo, Networks, and Status 18

        The Mini-Feed Section 19

        The Friends and Friends in Other Networks Sections 19

        The Photos Section 21

        The Groups Section 23

        The Information Section 24

        The Education and Work Section 24

        The Gifts Section 25

        The Wall Section 25

        Editing Your Profile 25

        Setting Profile Privacy 27

    The Friends Tab 31

        Searching for Friends 31

        Managing Your Friends 33

        Creating Friend Lists 35

    The Inbox Tab 37

        Reading Messages 38

        Avoiding Spam 39

        Reading Notifications 39

        Composing Messages 40

    Getting Help 41

 

2 Facebook Groups 45

    Welcome to Facebook Groups 45

        Messaging Your Members 46

        A Word About Spam 46

    Joining Facebook Groups 47

        What Groups Are Available? 47

        Taking a Look at a Group 51

        How Do I Join a Group? 54

        Which Groups Can I Join? 54

    Creating Your Own Facebook Groups 55

        Creating Your Group 57

        Customizing Your Group 58

        Inviting Friends to Join Your Group 61

        Seeing Your New Group 65

    Managing Your New Group 67

        Deleting a Group 70

 

3 Creating Your Own Pages 71

    Welcome to Facebook Pages 71

    Pages from a Marketing Perspective 72

        Viral Marketing with Pages 73

        Page Authenticity 74

    Finding Pages 75

        Searching for Pages 76

        Browsing Pages by Type 78

        Browsing All Pages 79

    Becoming a Fan of a Page 80

    Examining a Page 83

    Sharing a Page 85

    Creating Your Own Page 88

    Examining Your New Page 92

    Editing Your Page 94

    Updating Your Fans 98

    Promoting Your Page 99

 

4 Hosting Your Own Facebook Events 101

    Welcome to Facebook Events 101

    All About Facebook Events 102

    Checking Out Your Friends’ Events 103

    Taking a Look at an Event 104

        The Information Section 106

        The Description Section 107

        The Other Information Section 109

        The Photos,Video, and Posted Items Section 109

        The Confirmed Guests Section 109

        The Other Invites Section 109

        The Wall 110

        The Event Type and Admins Section 110

    Adding an Event to Your Event List 110

    Browsing for Events 113

    Searching for Events 113

    Creating an Event 115

    Customizing an Event 117

        Uploading the Image for the Event 118

        Setting Event Options 118

        Setting Event Access 119

        Inviting People to Your Event 119

    Seeing Your Event 122

    Managing and Publicizing Your Event 124

        Message All Guests 1...

BOOK
Leverage Your Best, Ditch the Rest: The Coaching Secrets Top Executives Depend On
Madeleine Homan
$4.00

About this product:

leverage (lev'r ij) The power to act or influence.

ditch (dich) Slang, to get rid of; discard.

Finally, you hold in your hands a powerful tool that will show you how to take full advantage of -- Leverage! -- your strengths and most positive qualities, while at the same time discarding or getting around -- Ditch! -- whatever gets in your way.

Scott Blanchard and Madeleine Homan, co-founders of Coaching.com, share their groundbreaking program, honed by fourteen years of high-level executive coaching and consulting. They offer new perspectives on how to spend your precious and limited resources, time, emotions, passions, and energy to generate the best results.

The three-part process begins with a twenty-five-question self-assessment, then moves on to the Three Perspectives -- major life queries that focus on how you are perceived, your own self-image, and self-imposed limitations. The final step, the Seven Leverage Points, offers fresh insight into the choices you make and how you conduct yourself in business and in life. You will find immediately applicable tools to appraise and manage your work environment and personal gifts. You will be guided to make tiny but crucial shifts in getting needs met and drawing boundaries.

Leverage Your Best, Ditch the Rest eliminates the stupid stuff that distracts you and gets in your way. It shows you how to capitalize on what you've got going for you and how to invest in yourself like a hot new stock.

*****

In addition, we have built a Web site, www.leverageyourbest.com, for those who have made a commitment to their own coaching journey. Coaching is a dynamic tool and you are a work in progress---technology makes it easy to track growth. Leverage Your Best readers can use the Web site, the first of its kind, to work through exercises in the book electronically, keep a personal record of progress, communicate with other readers in an online coaching experience, and give feedback to the authors. A collaborative effort, the Web's online coaching community defines the www.leverageyourbest.com site experience, adding new dimensions to professional development...all for the price of the of the book . Visit the world's only online coaching Web experience and see what has people everywhere jumping in their cubicles. Enjoy!

BOOK
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
$16.69

About this product:
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.

Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:

• Brands are underleveraged

• The business strategy is at risk because of inadequate brand platforms

• The business faces a relevance threat caused by emerging subcategories

• The firm's brands are tired and bland

• Strategy is paralyzed by a lack of priority among the brands

• Brands are cluttered and confusing to both customers and employees

• The firm needs to move into the super-premium or value arenas to create margin or sales volume

• Margin pressures require points of differentiation

Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

BOOK
Leverage: A Key to Success and Wealth
Ron D. Pate
$8.71

About this product:
Anyone wishing to accomplish all that they can, whether financial success or the achievement of lifelong dreams, needs to understand and harness the power of Leverage.

This easy to read, thought provoking book will unleash a flood of ideas to help you make realistic, practical changes in your approach to life and work, a transformation that can lead you to levels of achievement and success you may have never dreamed possible.

Regardless of your occupation or financial status, Leverage: A Key to Success and Wealth can help you move faster and farther on your journey to success

BOOK
Action Coaching: How to Leverage Individual Performance for Company Success
Peter C. Cairo
$15.97

About this product:
Chances are, if you're a manager in most any organization today, coaching has become an integral part of your responsibilities. And there's no more effective approach to coaching than Action Coaching. Developed by the authors through their work with Levi Strauss, Colgate, Bank of America, Arthur Andersen and other leading companies, Action Coaching is the only coaching process that dramatically increases an individual's personal performance in direct correlation with established organizational goals. Here, Dotlich and Cairo share the same advice, techniques, and tools they've used to transform hundreds of managers and executives into first-rate coaches. Moreover, they clearly demonstrate how Action Coaching can be used as a strategy for achieving organizational goals by aligning personal improvement with a company's vision for the future.

BOOK
I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success
Andrea Brunais
$9.67

About this product:
Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: --Get your name into magazines, radio, TV and the Internet --Overcome the 15 most common publicity mistakes --Prepare for a media interview and score positive publicity --Create a press release that gets the media's attention --Efficiently deal with crisis communication

BOOK
Passion and Purpose: How to Identify and Leverage the Powerful Patterns That Shape Your Work/Life
Arthur F. Miller Jr.
$14.65

About this product:
This book is about innate motivation--the naturally endowed needs, drives or desires that motivate a person to some particular action or behavior. Many terms are used to describe this phenomenon. Giftedness, talents, motivated abilities, natural strengths, motivational patterns or passion and purpose are some of the most common. Regardless of the specific term used, all are intended to convey the fact that every time a person accomplishes something personally significant and enjoyable, he or she will inevitably repeat some or all of the aspects of his or her innate motivation. Over time, a consistent pattern emerges that, if recognized and understood, reveals the basis for fulfillment and productivity for that individual. This book presents the System of Identifying Motivated Abilities, (SIMA), a behavior-based assessment process designed to identify this unique but consistent pattern of your natural strengths.

The outcome of this SIMA Assessment is a description of your vocationally sighnificant motivations--what you enjoy doing and feel you did well.

It describes:

- the "motivated" abilities that recur in your work/life achievements

- the subject matter or content with which you are motivated to work

the circumstances that trigger and sustain yur efforts

the way in which you prefer to relate to others when you are working

- the overall outcome or payoff that you seek to achieve from your efforts.

This set of information, which is your Motivational Pattern, should be the foundation of every decision you make about your job, your career and even your life.After you have identified your Motivational Pattern, you may elect to have your pattern compared to profiles of more than 400 professions and occupations to determine the "best fit" for you.

BOOK
Optimize Now (or else!): How to Leverage Processes and Information to Achieve Enterprise Optimization (and Avoid Enterprise Extinction)
David M. Fisher
$16.41

About this product:
Companies are often their own worst enemies. Work is performed in disconnected functional and geographic silos, making it impossible to achieve end-to-end effectiveness. Optimal decision-making is impeded due to our overwhelming lack of quality information.

In Optimize Now (or else!), David Fisher identifies the source of many of these problems and attacks them at their core. He explores the critical importance of processes and information that represent both the root of the problems and the greatest opportunity for dramatic improvement. Fisher introduces new leadership in the Chief Process and Information Officer and in the Process and Information Department, and specifies how to position these roles for enterprise-wide success.

Fisher presents the Enterprise Optimization Framework, an innovative, metric-driven decision-making framework, to ensure decisions are no longer based on "gut feel" but rather on quantitative expected outcomes. He explores the do's and don'ts of outsourcing and information technology with specific guidance on how these resources can be utilized to advance end-to-end optimization.

It's time to put an end to corporate misery by following the path toward Enterprise Optimization, and avoiding the downward spiral to Enterprise Extinction. Survival is at stake. We must Optimize Now (or else!).

BOOK
Leverage: How to Create Your Own "Tipping Points" in Business And in Life
Darby Checketts
$6.26

About this product:
At the focal point of every so-called problem, there is a lever. And if we were to only take it up, we could lift our world instead of being frightened and overwhelmed by it.

Leverage is the multiplier effect that lets you create tipping points that help you lift your world. Inspiration for Leverage comes from Archimedes, the early Greek mathematician who proclaimed, "Give me a lever long enough and a place to stand, and I could lift the world." Checketts has written a book that shows us where our levers are in every situation. Because the fast-paced world we live in is all about leverage - those with it, win; those without it, stay mired in the muck.

Leverage contains 25 keys to greater leverage for leadership in business and success in life. You will learn how to:

• Demystify the idea of vision and make it the force for getting where you intend to go. • Discover what you really want and what you must give to get it. • Embrace the 21st Century standard of excellence: What is theoretically possible? • Move beyond conflict resolution to harness the power of opposites. • Turn on your "receptive force" to hear what the world is trying to tell you. • Make commitment the most magnificent word in your vocabulary. • Achieve crystal-clear agreement with those who share your destiny. • Discover four distinct dimensions of thinking that will deepen your understanding and invigorate your intuition. • Expand your partnerships as the most powerful way to extend your leverage. • Know the value of what you create to build the wealth that will last.

Checketts will take you to memorable places, introduce you to fascinating personalities, and explore situations that illustrate the power of the leverage we all seek.

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