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  BOOKWhy We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average Joseph T. Hallinan $24.50
About this product: We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human error--how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes. In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patterns--but overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists miss—and why you can’t find the beer in your refrigerator. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. You’ll learn why multitasking is a bad idea, why men make errors women don’t, and why most people think San Diego is west of Reno (it’s not). Why We Make Mistakes will open your eyes to the reasons behind your mistakes--and have you vowing to do better the next time. A Q&A with Author Joseph T. Hallinan: Which Penny is Correct? (Click on Image to Enlarge)
 Question: We’ve seen pennies so many times--why is it so difficult to recognize which of these drawings accurately represents a penny? Joseph T. Hallinan: Partly, it has to do with how our memory works. Our long-term memory, even for things we’ve seen thousands of times, is limited. Most of the time, we recall meaning but not surface details. It’s the same reason we remember faces, but not the names that go with them. Q: Are there other real-world examples of this? JTH: Sure. We just watched as Chief Justice John Roberts and President Barack Obama muffed the words to the Inaugural Oath—even though the oath has only 35 words and even though both men no doubt rehearsed it many times. It’s actually very hard to remember things verbatim. Take the National Anthem, for instance. You’ve sung it hundreds of times. But how many of the Anthem’s 81 words can you remember without singing it? Q: How does this limitation lead to mistakes? JTH: Because we think our memories are much better than they are, and rely on them more than we should. Consider how many times an eyewitness has mistakenly identified a criminal and you begin to see the significance of this type of error. Basically, we look but don’t always see. Q: Alright then, we’ve waited long enough: which of the pennies above is the real McCoy? JTH: That would be penny A. But when researchers conducted this experiment, fewer than half of the people in the study picked the right one. (Photo © Andrew Collings)  BOOKMistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts Elliot Aronson $4.00
About this product: Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they screw up? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell? Backed by years of research and delivered in lively, energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception—how it works, the harm it can cause, and how we can overcome it.
 BOOKThe Billion Dollar Mistake: Learning the Art of Investing Through the Missteps of Legendary Investors Stephen L. Weiss $15.95
About this product: Important investment lessons gleaned from the mistakes of accomplished professional investors and billionaire businessmen The Billion Dollar Mistake is an up-close account of the career-defining mistakes that some of the world's most brilliant billionaire investors have made, and a revealing look at what we can learn from them. Drawing on author Stephen Weiss' twenty-two years experience at some of Wall Street's most prestigious firms, the core of this book is based upon original research and interviews with these legendary investors, who discuss the most significant trade or investment that went against them, the magnitude of the loss, its effect on their businesses-and on their personal lives. To some, these fascinating accounts will read like a novel; to others, it will be a treasured and unique investment guide. This intriguing book skillfully examines the causal relationship between the quirks of each investor's personality and the mistakes they have committed. Along the way, Weiss provides a series of compelling narrative accounts of the individuals' road to success, the particular mistakes they made, the character flaws that led to them, and the lessons learned. While some investors made errors of judgment, others made errors of perception. The Billion Dollar Mistake
Learning from the missteps of the best in the investment business can help you succeed. With The Billion Dollar Mistake, you'll discover how.  BOOKThe Top Ten Mistakes Leaders Make Hans Finzel $6.27
About this product: Although leadership is the hot topic on conference agendas and book tours, most people who find themselves in positions of leadership have little or no training for the role. They simply continue to make the same old mistakes. With additional and newly updated material, this leadership classic reveals the most common errors that leaders consistently make-regardless of training or age-and the way to stop these bad habits from undermining their positive talents and accomplishments. Whether you are leading a company, a ministry, a Girl Scout troop, or your family, The Top Ten Mistakes Leaders Make is a must-read for anyone who wants to lead others effectively. "If you're like me, you've grown weary of the published cookie-cutter approaches on how to lead effectively. And so has Hans Finzel. He drills to the core of the current issues on effective leadership." "This is one of the most practical books on leadership I have in my own library. If you are serious about becoming a better leader, you will want to read this book."  BOOKDivine by Mistake (Partholon) P.C. Cast $5.36
About this product: Somehow Shannon has stepped into another's role as the Goddess Incarnate of Epona. And while there's an upside—what woman doesn't like lots of pampering?—it also comes with a ritual marriage to a centaur and threats against her new people. Oh, and everyone disliking her because they think she's her double. Somehow Shannon needs to figure out how to get back to Oklahoma without being killed, married to a horse or losing her mind….  BOOKThe Queen's Mistake: In the Court of Henry VIII Diane Haeger $5.90
About this product:  BOOKA Terrible Mistake: The Murder of Frank Olson and the CIA's Secret Cold War Experiments H. P. Albarelli Jr. $16.00
About this product: Following nearly a decade of research, this account solves the mysterious death of biochemist Frank Olson, revealing the identities of his murderers in shocking detail. It offers a unique and unprecedented look into the backgrounds of many former CIA, FBI, and Federal Narcotics Bureau officials—including several who actually oversaw the CIA’s mind-control programs from the 1950s to the 1970s. In retracing these programs, a frequently bizarre and always frightening world is introduced, colored and dominated by many factors—Cold War fears, the secret relationship between the nation’s drug enforcement agencies and the CIA, and the government’s close collaboration with the Mafia.  BOOKWhy Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics Thomas Gilovich $6.79
About this product: THIS REVISED AND UPDATED EDITION OF THE CLASSIC WHY SMART PEOPLE MAKE BIG MONEY MISTAKES AND HOW TO CORRECT THEM GIVES YOU THE LATEST RESEARCH IN THE EXCITING FIELD OF BEHAVIORAL ECONOMICS. In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces -- the patterns of thinking and decision making -- behind seemingly irrational behavior. They explain why so many otherwise savvy people make foolish financial choices: why investors are too quick to sell winning stocks and too slow to sell losing shares, why home sellers leave money on the table and home buyers don't get the biggest bang for their buck, why borrowers pay too much credit card interest and savers can't sock away as much as they'd like, and why so many of us can't control our spending. Focusing on the decisions we make every day, Belsky and Gilovich provide invaluable guidance for avoiding the financial faux pas that can cost thousands of dollars each year. Filled with fresh insight; practical advice; and lively, illustrative anecdotes, this book gives you the tools you need to harness the powerful science of behavioral economics in any financial environment.  BOOKPretty Little Mistakes: A Do-Over Novel Heather Mcelhatton $4.98
About this product: There are hundreds of lives sown inside Pretty Little Mistakes, Heather McElhatton's singularly spectacular, breathtakingly unique novel that has more than 150 possible endings. You may end up in an opulent mansion or homeless down by the river; happily married with your own corporation or alone and pecked to death by ducks in London; a Zen master in Japan or morbidly obese in a trailer park. Is it destiny or decision that controls our fate? You can't change your past and start over from scratch in real life—but in Pretty Little Mistakes, you can! But be warned, choose wisely.  BOOKMarketing Mistakes and Successes Robert F. Hartley $34.93
About this product: As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. |
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