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BOOK
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success
Frank J. Rumbauskas Jr.
$11.30

About this product:

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.

• A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
• Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
• A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
• How to explode your business with social media sites like Twitter and Facebook

For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

BOOK
Make Money Teaching Online: How to Land Your First Academic Job, Build Credibility, and Earn a Six-Figure Salary
Jim Mirabella
$14.18

About this product:
Did you know you could teach from home and earn a six-figure salary? Thousands of people make a great living teaching online courses from home, and the more classes they teach the more they earn! If you want into this exciting profession, this guide will show you how to get started, find great jobs, and earn more than you thought possible.

BOOK
Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback))
Joel Elad
$15.78

About this product:
If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

• Build a business plan that translates your ideas into a profitable enterprise
• Choose software to help you manage taxes, balance sheets, and other accounting chores
• Create a Web site that helps your business make money
• Fill orders, pack and ship merchandise, and manage stock
• Set up, budget for, and implement a plan to protect vital computer equipment
• Use PR and advertising tools that best promote your business online, including Google AdWords
• Choose what sells best in Second Life and earn real money from your virtual store
• Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

BOOK
The Online Learning Idea Book: 95 Proven Ways to Enhance Technology-Based and Blended Learning
$40.74

About this product:
"For those who think online learning can't be truly interactive, Patti Shank and her colleagues clearly demonstrate--in hundreds of examples--that it can. The real lesson in The Online Learning Idea Book is that technology doesn't build interactive learning; creative thinking and good, solid instructional design does. Using even a smidgen of the great ideas in this book will increase the learning effectiveness of any online program." --Marc J. Rosenberg, consultant, and author of Beyond E-Learning

"Patti Shank has collected great ideas about online learning and teaching from all over the globe. If you are an online instructor or instructional designer looking for new ways to involve and engage your learners, you'll be inspired by this book!"--Terry Morris, associate professor, William Rainey Harper Colleges

Filled with techniques, tools, tips, examples, resources, and dozens of "great ideas, this invaluable resource helps people who are looking to build online instructional materials -- or improve existing materials -- discover and implement what the best and brightest in industry and education are doing to make online learning more engaging and compelling. Increase your know-how in the following areas:

• Look and Feel: how to increase ease-of-use
• Graphics and Multimedia: how to make instructional graphics engaging and compelling
• Activities: how to make instruction itself engaging and compelling
• Tools: how to use a variety of online tools
• Instructional Design: how to design better and faster.

BOOK
A Beginner's Guide to Day Trading Online (2nd edition)
Toni Turner
$10.04

About this product:
Day trading is highly profitable--and highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Expert author Toni Turner gives you the latest information on mastering the markets, including:

• Decimalization of stock prices
• New trading products such as E-minis and Exchange Traded Funds (ETFs)
• Precision entries and exits

BOOK
Conquering the Content: A Step-by-Step Guide to Online Course Design (Online Teaching and Learning Series (OTL))
Robin M. Smith
$21.90

About this product:
As the sixth volume of the Jossey-Bass Guides to Online Teaching and Learning series, Conquering the Content provides a highly-practical blue-print for course development and content presentation for web-based courses. While providing guidance for incorporating learning theory into online courses, this book primarily furnishes online instructors with the practical templates, learning guides, and sample files to construct and manage their course content.

Unlike other books about online instruction that cover theories of teaching and learning, instructional design, or even graphic design this book gives the "how to" of preparing an online course by focusing on content. The much needed step-by-step guidance in this book will result in fully formed courses where high-quality content is the central feature.

BOOK
Smart Selling on the Phone and Online: Inside Sales That Gets Results
Josiane Chriqui Feigon
$11.19

About this product:
The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the author's "TeleSmart 10 System for Power Selling", "Smart Selling on the Phone and Online" pinpoints the ten skills essential to high-efficiency, high-success performance. Combining an accessible text with clear graphics and step-by-step processes, "Smart Selling on the Phone and Online" will help any rep master the world of 'Sales 2.0' and become a true sales warrior!

BOOK
Learning Online with Games, Simulations, and Virtual Worlds: Strategies for Online Instruction (Online Teaching and Learning Series (OTL))
Clark Aldrich
$20.66

About this product:

Jossey-Bass Guides to Online Teaching and Learning

Learning Online with Games, Simulations, and Virtual Worlds

Strategies for Online Instruction

Clark Aldrich

Learning Online with Games, Simulations, and Virtual Worlds

The infusion of games, simulations, and virtual worlds into online learning can be a transforming experience for both the instructor and the student. This practical guide, written by education game expert Clark Aldrich, shows faculty members and instructional designers how to identify opportunities for building games, simulations, and virtual environments into the curriculum; how to successfully incorporate these interactive environments to enhance student learning; and how to measure the learning outcomes. It also discusses how to build institutional support for using and financing more complex simulations. The book includes frameworks, tips, case studies and other real examples, and resources.

Praise for Learning Online with Games, Simulations, and Virtual Worlds

"Clark Aldrich provides powerful insights into the dynamic arena of games, simulations, and virtual worlds in a simultaneously entertaining and serious manner as only he can. If you are involved with educating anyone, from your own children to classrooms full of students, you need to devour this book."
— Karl Kapp, assistant director, Institute for Interactive Technologies, Bloomsburg University

"At a time when the technologies for e-learning are evolving faster than most people can follow, Aldrich successfully bridges the perceptual gap between virtual worlds, digital games, and educational simulations, and provides educators with all they really need to use this technology to enhance and enrich their e-learning experiences."
— Katrin Becker, instructor, Department of Computer Science and Information Systems, Mount Royal College, and adjunct professor of education, University of Calgary

"I consider this a must-read for anyone engaged in or contemplating using these tools in their classrooms or designing their own tools."
— Rick Van Sant, professor of learning and technology, Ferris State University

BOOK
Assessing the Online Learner: Resources and Strategies for Faculty (Online Teaching and Learning Series (OTL))
Keith Pratt
$20.67

About this product:
Written by Rena M. Palloff and Keith Pratt, experts in the field of online teaching and learning, this hands-on resource helps higher education professionals understand the fundamentals of effective online assessment. It offers guidance for designing and implementing creative assessment practices tied directly to course activities to measure student learning. The book is filled with illustrative case studies, authentic assessments based in real-life application of concepts, and collaborative activities that assess the quality of student learning rather than relying on the traditional methods of measuring the amount of information retained.

BOOK
Building Online Learning Communities: Effective Strategies for the Virtual Classroom (Jossey Bass Higher and Adult Education Series)
Keith Pratt
$19.96

About this product:
Building Online Learning Communities further explores the development of virtual classroom environments that foster a sense of community and empower students to take charge of their learning to successfully achieve learning outcomes. This is the second edition of the groundbreaking book by Rena Palloff and Keith Pratt and has been completely updated and expanded to include the most current information on effective online course development and delivery. A practical, hands-on guide, this resource is filled with illustrative case studies, vignettes, and examples from a wide variety of successful online courses. The authors offer proven strategies for handling challenges that include:

• Engaging students in the formation of an online learning community.
• Establishing a sense of presence online.
• Maximizing participation.
• Developing effective courses that include collaboration and reflection.
• Assessing student performance.

Written for faculty in any distance learning environment, this revised edition is based on the authors many years of work in faculty development for online teaching as well as their extensive personal experience as faculty in online distance education. Rena M. Palloff and Keith Pratt share insights designed to guide readers through the steps of online course design and delivery.