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BOOK
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)
John Medina
$17.54

About this product:
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?

In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.

Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn

In the end, you'll understand how your brain really works--and how to get the most out of it.

About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.

BOOK
Mortal Danger (Ann Rule's Crime Files)
Ann Rule
$4.07

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The author of The Stranger Beside Me brings her brilliantly informed understanding of the sociopath to this riveting truecrime collection. Only Ann Rule, who unknowingly worked alongside the smart and charming Ted Bundy -- America's most notorious serial killer -- could lend her razor-sharp insight into these cases of the spouse, lover, family member, or helpful stranger who is totally trusted but whose lethally violent nature, though masterfully disguised, can and will kill. Featured here is the case of a Southern California family man who appeared to be the picture of healthy living with his expertise in naturopathic healing. Luring a beautiful flight attendant into a passionate affair, he swept her away to a secluded home on the Oregon coast where his jealous rages escalated, ultimately leading to a brutal sex attack in which she believed she would die. How this brave victim survived, never knowing her tormentor's whereabouts, and how he resurfaced, forcing a tragic end for all involved, makes this one of Ann Rule's most compelling narratives. Other cases include that of the woman who masterminded her husband's murder to gain his inheritance...the monstrous sadist whose prison release damaged a presidential candidate's campaign and ended in a bitter double tragedy in a quiet neighborhood three thousand miles away...the shocking DNA link between a cold-blooded crime and a cold case...and inside the horrific case of the man who crossed an ocean and several countries to stalk the Eurasian beauty who had fled from him in desperation.

BOOK
First, Break All the Rules: What the World's Greatest Managers Do Differently
Curt Coffman
$9.83

About this product:
Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World's Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as "treat people as you like to be treated"; "people are capable of almost anything"; and "a manager's role is diminishing in today's economy." "Great managers are revolutionaries," the authors write. "This book will take you inside the minds of these managers to explain why they have toppled conventional wisdom and reveal the new truths they have forged in its place."

The authors have culled their observations from more than 80,000 interviews conducted by Gallup during the past 25 years. Quoting leaders such as basketball coach Phil Jackson, Buckingham and Coffman outline "four keys" to becoming an excellent manager: Finding the right fit for employees, focusing on strengths of employees, defining the right results, and selecting staff for talent--not just knowledge and skills. First, Break All the Rules offers specific techniques for helping people perform better on the job. For instance, the authors show ways to structure a trial period for a new worker and how to create a pay plan that rewards people for their expertise instead of how fast they climb the company ladder. "The point is to focus people toward performance," they write. "The manager is, and should be, totally responsible for this." Written in plain English and well organized, this book tells you exactly how to improve as a supervisor. --Dan Ring

BOOK
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meerman Scott
$9.40

About this product:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

BOOK
Robert's Rules Of Order Newly Revised In Brief (Roberts Rules of Order (in Brief))
Thomas J. Balch
$2.92

About this product:
A concise and user-friendly guide to the essentials for conducting a meeting by the official Robert's Rules of Order authorship committee.

In a club, a condo association, or a board of overseers, how is business carried over from one meeting to the next? How is a meeting best kept on track? Who keeps the order and who decides what the agenda will be in the first place?

The answers to these concerns of assembly can be found in the rulebook of orderly meetings: Robert's Rules of Order Newly Revised 10th Edition. But weighing in at over 700 pages, at least 80 percent of its content will be needed less than 20 percent of the time. Those not well versed in parliamentary procedure can find themselves lost while trying to get guidance on the everyday basics.

The solution? Robert's Rules of Order Newly Revised Concise. Written by the officially sanctioned Robert's Rules of Order authorship team, this short and user-friendly "cheat-sheet" of a guide briefs readers on the rules most often needed at meetings--from debates and amendments to votes and nominations. With sample dialogues, helpful references to the "big" book throughout, and handy tips for elected or appointed officials, Robert's Rules of Order Newly Revised in Brief is the essential abbreviated meeting rulebook.

BOOK
The Drunkard's Walk: How Randomness Rules Our Lives
Leonard Mlodinow
$14.20

About this product:
Amazon Guest Review: Stephen Hawking
Published in 1988, Stephen Hawking’s A Brief History of Time became perhaps one of the unlikeliest bestsellers in history: a not-so-dumbed-down exploration of physics and the universe that occupied the London Sunday Times bestseller list for 237 weeks. Later successes include 1995’s A Briefer History of Time, The Universe in a Nutshell, and God Created the Integers: The Mathematical Breakthroughs that Changed History. Stephen Hawking is Lucasian Professor of Mathematics at the University of Cambridge.

In The Drunkard’s Walk Leonard Mlodinow provides readers with a wonderfully readable guide to how the mathematical laws of randomness affect our lives. With insight he shows how the hallmarks of chance are apparent in the course of events all around us. The understanding of randomness has brought about profound changes in the way we view our surroundings, and our universe. I am pleased that Leonard has skillfully explained this important branch of mathematics. --Stephen Hawking

BOOK
The Drunkard's Walk: How Randomness Rules Our Lives
Leonard Mlodinow
$26.39

About this product:
Amazon Guest Review: Stephen Hawking
Published in 1988, Stephen Hawking’s A Brief History of Time became perhaps one of the unlikeliest bestsellers in history: a not-so-dumbed-down exploration of physics and the universe that occupied the London Sunday Times bestseller list for 237 weeks. Later successes include 1995’s A Briefer History of Time, The Universe in a Nutshell, and God Created the Integers: The Mathematical Breakthroughs that Changed History. Stephen Hawking is Lucasian Professor of Mathematics at the University of Cambridge.

In The Drunkard’s Walk Leonard Mlodinow provides readers with a wonderfully readable guide to how the mathematical laws of randomness affect our lives. With insight he shows how the hallmarks of chance are apparent in the course of events all around us. The understanding of randomness has brought about profound changes in the way we view our surroundings, and our universe. I am pleased that Leonard has skillfully explained this important branch of mathematics. --Stephen Hawking

BOOK
All the Rules: Time-tested Secrets for Capturing the Heart of Mr. Right
Sherrie Schneider
$5.32

About this product:
The two bestselling phenomenons now together in one timeless, definitive edition. In their #1 New York Times bestseller, The Rules, Ellen Fein and Sherrie Schneider shared their time-tested techniques for finding the man of your dreams. Controversial and effective, these 35 rules changed millions of women's lives all over the world. In their sensational sequel, The Rules II, the authors showed readers how they could follow The Rules in even the most difficult situations. A simple set of dos and don'ts, The Rules will lead you where you want to be: in a healthy, committed relationship. It recognizes that men are either attracted to you or not-and that they want a challenge, not an easy victory. Although they sound old-fashioned and tough, The Rules will bring out the best in you and the men you date. The goals? Marriage, in the shortest time possible, to a man you love, who loves you even more than you love him. Whether you're eighteen or eighty, a beauty queen or a woman with ordinary looks, The Rules will work for you.

BOOK
Rules for Writers
Diana Hacker
$99.90

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BOOK
The New Rules of Lifting for Women: Lift Like a Man, Look Like a Goddess
Alwyn Cosgrove
$10.25

About this product:
In The New Rules of Lifting for Women, authors Lou Schuler, Cassandra Forsythe, and Alwyn Cosgrove present a comprehensive strength, conditioning, and nutrition plan destined to revolutionize the way women work out. All the latest studies prove that strength training, not aerobics, provides the key to losing fat and building a fit, strong body.

This book refutes the misconception that women will “bulk up” if they lift heavy weights. Nonsense! It’s tough enough for men to pack on muscle, and they have much more of the hormone necessary to build muscle: natural testosterone. Muscles need to be strengthened to achieve a lean, healthy look. Properly conditioned muscles increase metabolism and promote weight loss—it’s that simple.

The program demands that women put down the “Barbie” weights, step away from the treadmill, and begin a strength and conditioning regime for the natural athlete in every woman.

The New Rules of Lifting for Women, now in paperback, will change the way women see fitness, nutrition, and their own bodies.