About this product: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
About this product: Why, in the world's most affluent nation, are so many corporations squeezing their employees dry? In this fresh, carefully researched book, New York Times reporter Steven Greenhouse explores the economic, political, and social trends that are transforming America's workplaces, including the decline of the social contract that created the world's largest middle class and guaranteed job security and good pensions. We meet all kinds of workers—white-collar and blue-collar, high-tech and low-tech, middle-class and low-income—as we see shocking examples of injustice, including employees who are locked in during a hurricane or fired after suffering debilitating, on-the-job injuries.
With pragmatic recommendations on what government, business and labor should do to alleviate the economic crunch, The Big Squeezeis a balanced, consistently revealing look at a major American crisis.
About this product: In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.
About this product: One of the finest bands of the British New Wave, Squeeze shot to the top of the charts in the 1980s with a string of hits including "Cool for Cats," "Up the Junction," "Another Nail in My Heart," and "Tempted." In this definitive account, Glen Tilbrook and Chris Difford, the band's creative heart, discuss Squeeze's history, their distinctive sound, and the creative process behind their catchy melodies and provocative, emotional lyrics. The book also includes lyric sheets and a detailed discography.
At one time the game was even bigger than baseball. Today bridge is played by more than twenty-five million people in the United States alone, with Bill Gates, a sitting Supreme Court justice, and the guys from Radiohead among its devotees. In this spirited homage, Edward McPherson recounts the colorful history of the game and his attempts to master its mysteries in time to compete at the North American Bridge Championships—despite being barely able to shuffle cards, let alone play competitively. Insightful, funny, and steeped in respect, The Backwash Squeeze is an affectionate view of a grand game by an outsider trying to make his way into the inner circle.
About this product: A little old lady thinks her house is a squash and a squeeze, but with the advice of a wise old man and the help of a few farmyard animals, she soon discovers that it's not as small as she thought. Perfect for classroom use, this extra-large edition includes activity ideas, and words and music for the "Squash and a Squeeze Song".
About this product: You’ve been warned about middle-age spread. But no one told you about the squeeze.
You’re in the “Middle Ages”–sandwiched between the “greatest generation” and the “gimme” generations, busily juggling both with no relief in sight. Children are driving, and parents are not. Money is tight and so are your favorite jeans. And things that never ached before are beginning to give you trouble! For every baby boomer who wonders if it’s possible to navigate the Middle Ages with grace and style, Phil Callaway offers plenty of hope and a little hilarity, too. Because there’s nothing like a smile to make wrinkles less noticeable.
The author of Who Put My Life on Fast Forward? and Laughing Matters offers this lighthearted look at the challenges of the middle years — and promises that while we can’t slow down the aging process, we can ease the worries it brings by focusing on what really matters most.
About this product: "The Squeeze" is a novel that relates the fight for survival of a small, family-owned, Midwest manufacturer. Barely breaking even, Brookings Manufacturing is feeling the "squeeze" even after five years of Lean implementation--from its competitors whose prices are 25% less, from employees with trust issues, from the bank who questions the company's ability to pay back loans, and from the EPA who is citing the company for violations. Its new CEO, Adam Brookings, finds himself at a crossroads--sell the barely profitable business and leave the fate of his lifetime friends/co-workers to chance, move 200 manufacturing jobs overseas and substantially affect the local community, or try something new--and quick! But what? The company turns itself around by implementing "sustainability." Sustainability goes beyond Lean, which only looks at the financial bottom line, to include two additional bottom lines--social and environmental--in decision making at all levels of an organization. Sustainability embraces the three Rs--respect, relationship, and responsibility. It is about respect for each other, respect for our earth, and respect for future generations. It is about relationships with one other, and relationship with future generations. It is thinking of ourselves as stewards, in a long line of stewards. And it is about being committed to helping customers, suppliers, and employees grow and succeed. When Brookings begins using the Triple Bottom Line to make decisions, employees, customers, suppliers, and even its bank stand up and take notice. The success of sustainability lies in its linking of personal values to ethical business practices. Improvement efforts are given new momentum and people have greater enthusiasm since they are empowered to make decisions that will directly benefit their children and the community. Everyone knows what's in it for them if their employer, family, and community make decisions that make the world "sustainable" for business, the human race
About this product: David Bird does a great job of introducing squeezes in a non-threatening, easy-to-follow manner. He explains the mechanics of the various types in a straightforward way and doesn't get hung up on the nitty-gritty technical details. Instead, he focuses on providing example hands that are followed by a thorough explanation and which clearly illustrate the principles being discussed. I especially enjoyed the "The Stars Come Out to Play" section of each chapter, which showcases hands played successfully by expert players using the various types of squeezes. The quiz hands at the end of each chapter are also well done and do a good job of reinforcing the lessons presented.
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