About this product: America’s most sought-after executive coach shows how to climb the last few rungs of the ladder
The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They’re intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle -- and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. These are small "transactional flaws" performed by one person against another (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. Using Goldsmith’s straightforward, jargonfree advice, it’s amazingly easy behavior to change.
Executives who hire Goldsmith for one-on-one coaching pay $250,000 for the privilege. With this book, his help is available for 1/10,000th of the price.
About this product: ANSWERS YOU NEED FROM EXPERTS YOU TRUST
How many times have you bought the latest and greatest management book and let it collect dust on your shelf? Management fads come and go, but leaders across the globe know that when they need substance, they’ll find it in Successful Manager’s Handbook.
Fully updated and revised, this 7th edition continues the PDI tradition of providing smart, practical ideas and suggestions that you can use immediately on the job.
Never simplistic, always relevant, Successful Manager’s Handbook is the ideal resource for you, your employees and the people you coach.
"A one-stop shop…a wonderful resource for improving performance." — D. Bradford Neary Director, Executive & Leadership Development Medtronic, Inc.
"No manager's toolkit should be without it…indispensable." — Greg Schaefer Manager, Curriculum Development Learning & Development Rockwell Collins
"Successful Manager's Handbook answers the perennial question, 'Now that I know what my strengths and development needs are, exactly what can I do about it?' This simple, action- and behavior-oriented tool helps everyone prepare specific, meaningful development plans." — Coleman Peterson President & CEO, Hollis Enterprises Retired EVP-People Wal-Mart Stores, Inc.
"My team and I count on the processes and suggestions in PDI's Successful Manager's Handbook to help us focus the business and deliver on long-term strategies. The processes and suggestions also challenge me personally to become a more effective leader in our organization." — Andrew F. Nelson Vice President, HP & Executive Director HealthPartners Resource Foundation
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. No more guesswork. That's OUTRAGEOUS by itself! Lots of advertising programs claim to want to help you stand out. This one works. This is material you can use immediately. Presented by Advertising Guru Bill Glazer, who has spent years teaching this at seminars, implementing it in the trenches in his own Baltimore menswear business, and providing it to dozens of clients in all industries, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad. OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory. This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how!
About this product: The Five Rules for Successful Stock Investing
"By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless." --Christopher C. Davis Portfolio Manager and Chairman, Davis Advisors
Over the years, people from around the world have turned to Morningstar for strong, independent, and reliable advice. The Five Rules for Successful Stock Investing provides the kind of savvy financial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not a game," this comprehensive guide will put even the most cautious investors back on the right track by helping them pick the right stocks, find great companies, and understand the driving forces behind different industries--without paying too much for their investments.
Written by Morningstar's Director of Stock Analysis, Pat Dorsey, The Five Rules for Successful Stock Investing includes unparalleled stock research and investment strategies covering a wide range of stock-related topics. Investors will profit from such tips as: * How to dig into a financial statement and find hidden gold . . . and deception * How to find great companies that will create shareholder wealth * How to analyze every corner of the market, from banks to health care
Informative and highly accessible, The Five Rules for Successful Stock Investing should be required reading for anyone looking for the right investment opportunities in today's ever-changing market.
Now in its eighth edition, the authors of Strategies for Successful Writing: a Rhetoric, Research Guide, Reader, and Handbook have strived to achieve the same steadfast goals that have motivated them from the beginning: create a rhetorically-organized writing guide that combines four books into one convenient and flexible teaching tool while offering students an exceptional value. By having at their disposal a comprehensive textbook that offers ample material for a full-year composition course, instructors teaching a one-term course can make various selections from Chapters 1-17, from whatever types of specialized writing suits the needs of their students, and from the appropriate essays in the reader. As well, because the authors believe strongly that an effective composition textbook should address students directly, they've aimed for a conversational yet clear style that invites students into the book, lessens their apprehensions about writing, and provides a model for their own prose. This style complements the authors' strong student-based approach to writing, and together they help create a text that genuinely meets student needs.
About this product: Named by Inc. and Forbes magazines as one of the top ten essential books for small business, this fully revised and updated fourth edition of The Successful Business Plan: Secrets & Strategies is a complete, step-by-step guide to researching and writing a fool-proof, perfectly formatted, knock-'em-dead business plan.
Required reading at America's top business schools, it's been called "the entrepreneur's bible," having helped hundreds of thousands of successful business people get the funding they need to launch their businesses.
With a foreword by legendary venture capitalist Eugene Kleiner, The Successful Business Plan is packed with insider tips and insightful advice on writing and formatting a business plan that will stand out from the crowd.
Book features:
99 worksheets to help you get started quickly, taking you through every critical section of a successful business plan
Sample business plan offering guidance on length, style, formatting and language
The Abrams Method of Flow-Through Financials, which makes easy work of number crunching — even if you're a numbers novice
Special chapters addressing issues of concern for service, manufacturing, retail, and Internet companies
Added help for teams and students preparing business plans for classes or competitions
Nearly 200 real-life insider secrets from top venture capitalists and successful CEOs – learn what truly impresses funders
New chapter on starting a business in a challenging economy
About this product: Being a successful coach is not just about Xs and Os and winning games. It’s about coaching young people to become successful athletes—and successful human beings. But unless you already have the teaching skills of an educator, the training expertise of a physiologist, the administrative leadership of a business executive, and the counseling wisdom of a psychologist, you will rely on this third edition of Successful Coaching to discover how to excel as a coach.
Successful Coaching offers an in-depth introduction to the coaching profession and is specifically written for the high school and serious club coach. Integrating the latest sport science research with practical knowledge acquired by highly experienced coaches, this book features new sections on sportsmanship, coaching diverse athletes, managing athletes’ behavior, preventing and addressing drug and alcohol abuse, and coaching using the games approach. Five sections serve as the foundation for the book:
Principles of Coaching emphasizes the value of a coaching philosophy and how to achieve the three major objectives of coaching: create a team of winners; help young people have fun; and motivate young people to develop physical, psychological, and social skills. Featured is a new chapter devoted to coaching diverse athletes, in which coaches learn about developmental differences in youth, cultural and gender differences, and differences in physical and mental abilities. Also new are specific guidelines on sexual harassment, sexual relations, and homosexuality in sport, making Successful Coaching the first book to offer written guidelines that address these issues.
Principles of Behavior discusses how to communicate and motivate players, as well as manage problem behaviors among athletes, using a positive discipline approach.
Principles of Teaching introduces the games approach to coaching and details how to incorporate this new approach into teaching technical and tactical skills. Coaches will learn how to develop an instructional plan for each practice and for the entire season.
Principles of Physical Training includes five new chapters on training basics, training for energy fitness, training for muscular fitness, nutrition, and battling drugs. Coaches will learn to develop training programs for better sport performance and to ensure the health and safety of their athletes.
Principles of Management covers the interpersonal and administrative basics required for building a solid coaching foundation that emphasizes team, relationship, and risk management. Helpful advice on working with fellow coaches, administrators, officials, medical personnel, parents, and the media is also included.
With more than 500,000 copies sold since the release of the first edition, Successful Coaching is the best-selling general coaching book ever published. Produced by the American Sport Education Program (ASEP) and written by ASEP founder Rainer Martens, Successful Coaching serves as the text for ASEP’s Coaching Principles course. This course is used by many colleges and universities and endorsed by numerous state high school associations and other sport organizations as the preferred professional development program for their coaches. Each year, more than 25,000 coaches take this course to further their professional development and meet coaching certification requirements.
Successful Coaching, Third Edition, was reviewed by the National Association for Sport and Physical Education (NASPE) and the National Council for Accreditation of Coaching Education (NCACE) and complies with the NASPE National Standards for Sport Coaches and the NCACE Guidelines for Accreditation of Coaching Education.
About this product: The fourth edition of SUCCESSFUL PROJECT MANAGEMENT covers everything you need to know about working successfully in a project environment, including how to organize and manage effective project teams. Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft® Office Project 2007 is included for student use on class projects.
About this product: Gather successful people from all walks of life-what would they have in common? The way they think! Now you can think as they do and revolutionize your work and life!
A Wall Street Journal bestseller, HOW SUCCESSFUL PEOPLE THINKis the perfect, compact read for today's fast-paced world. America's leadership expert John C. Maxwell will teach you how to be more creative and when to question popular thinking. You'll learn how to capture the big picture while focusing your thinking. You'll find out how to tap into your creative potential, develop shared ideas, and derive lessons from the past to better understand the future. With these eleven keys to more effective thinking, you'll clearly see the path to personal success.
About this product: Built to Last became an instant business classic. This audio abridgement is read by the authors, who alternate chapters. Collins is a bit breathlessly enthusiastic, but clear and interesting; Porras, unfortunately, is poorly inflected and wooden. They set out to determine what's special about "visionary" companies--the Disneys, Wal-Marts, and Mercks, companies at the very top of their game that have demonstrated longevity and great brand image. The authors compare 18 "visionary" picks to a control group of "successful-but-second-rank" companies. Thus Disney is compared to Columbia Pictures, Ford to GM, and so on.
A central myth, according to the authors, is that visionary companies start with a great product and are pushed into the future by charismatic leaders. Usually false, Collins and Porras find. Much more important, and a much more telling line of demarcation between a wild success like 3M and an also-ran like Norton, is flexibility. 3M had no master plan, little structure, and no prima donnas. Instead it had an atmosphere in which bright people were not afraid to "try a lot of stuff and keep what works."
If you listen to this audiocassette on your daily commute, you may discover whether you are headed to a "visionary" place of work--and, if so, whether you are the kind of employee who fits your employer's vision. (Running time: two hours, two cassettes) --Richard Farr
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