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BOOK
Strategies for Successful Writing: A Rhetoric, Research Guide, Reader and Handbook (8th Edition)
Robert von der Osten
$39.78

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Now in its eighth edition, the authors of Strategies for Successful Writing: a Rhetoric, Research Guide, Reader, and Handbook have strived to achieve the same steadfast goals that have motivated them from the beginning: create a rhetorically-organized writing guide that combines four books into one convenient and flexible teaching tool while offering students an exceptional value. By having at their disposal a comprehensive textbook that offers ample material for a full-year composition course, instructors teaching a one-term course can make various selections from Chapters 1-17, from whatever types of specialized writing suits the needs of their students, and from the appropriate essays in the reader. As well, because the authors believe strongly that an effective composition textbook should address students directly, they've aimed for a conversational yet clear style that invites students into the book, lessens their apprehensions about writing, and provides a model for their own prose. This style complements the authors' strong student-based approach to writing, and together they help create a text that genuinely meets student needs.

BOOK
The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market
Pat Dorsey
$9.14

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The Five Rules for Successful Stock Investing

"By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless."
--Christopher C. Davis Portfolio Manager and Chairman, Davis Advisors

Over the years, people from around the world have turned to Morningstar for strong, independent, and reliable advice. The Five Rules for Successful Stock Investing provides the kind of savvy financial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not a game," this comprehensive guide will put even the most cautious investors back on the right track by helping them pick the right stocks, find great companies, and understand the driving forces behind different industries--without paying too much for their investments.

Written by Morningstar's Director of Stock Analysis, Pat Dorsey, The Five Rules for Successful Stock Investing includes unparalleled stock research and investment strategies covering a wide range of stock-related topics. Investors will profit from such tips as:
* How to dig into a financial statement and find hidden gold . . . and deception
* How to find great companies that will create shareholder wealth
* How to analyze every corner of the market, from banks to health care


Informative and highly accessible, The Five Rules for Successful Stock Investing should be required reading for anyone looking for the right investment opportunities in today's ever-changing market.

BOOK
Successful Manager's Handbook: Develop Yourself, Coach Others
$25.99

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ANSWERS YOU NEED FROM EXPERTS YOU TRUST

How many times have you bought the latest and greatest management book and let it collect dust on your shelf? Management fads come and go, but leaders across the globe know that when they need substance, they’ll find it in Successful Manager’s Handbook.

Fully updated and revised, this 7th edition continues the PDI tradition of providing smart, practical ideas and suggestions that you can use immediately on the job.

Never simplistic, always relevant, Successful Manager’s Handbook is the ideal resource for you, your employees and the people you coach.

"A one-stop shop…a wonderful resource for improving performance." — D. Bradford Neary Director, Executive & Leadership Development Medtronic, Inc.

"No manager's toolkit should be without it…indispensable." — Greg Schaefer Manager, Curriculum Development Learning & Development Rockwell Collins

"Successful Manager's Handbook answers the perennial question, 'Now that I know what my strengths and development needs are, exactly what can I do about it?' This simple, action- and behavior-oriented tool helps everyone prepare specific, meaningful development plans." — Coleman Peterson President & CEO, Hollis Enterprises Retired EVP-People Wal-Mart Stores, Inc.

"My team and I count on the processes and suggestions in PDI's Successful Manager's Handbook to help us focus the business and deliver on long-term strategies. The processes and suggestions also challenge me personally to become a more effective leader in our organization." — Andrew F. Nelson Vice President, HP & Executive Director HealthPartners Resource Foundation

BOOK
What Got You Here Won't Get You There: How Successful People Become Even More Successful
Mark Reiter
$14.38

About this product:
America’s most sought-after executive coach shows how to climb the last few rungs of the ladder

The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They’re intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle -- and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. These are small "transactional flaws" performed by one person against another (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. Using Goldsmith’s straightforward, jargonfree advice, it’s amazingly easy behavior to change.

Executives who hire Goldsmith for one-on-one coaching pay $250,000 for the privilege. With this book, his help is available for 1/10,000th of the price.

BOOK
The Successful Business Plan, 4th Edition: Secrets and Strategies (Successful Business Plan Secrets and Strategies)
Rhonda Abrams
$16.99

About this product:
Named by Inc. and Forbes magazines as one of the top ten essential books for small business, this fully revised and updated fourth edition of The Successful Business Plan: Secrets & Strategies is a complete, step-by-step guide to researching and writing a fool-proof, perfectly formatted, knock-'em-dead business plan.

Required reading at America's top business schools, it's been called "the entrepreneur's bible," having helped hundreds of thousands of successful business people get the funding they need to launch their businesses.

With a foreword by legendary venture capitalist Eugene Kleiner, The Successful Business Plan is packed with insider tips and insightful advice on writing and formatting a business plan that will stand out from the crowd.

Book features:

99 worksheets to help you get started quickly, taking you through every critical section of a successful business plan

Sample business plan offering guidance on length, style, formatting and language

The Abrams Method of Flow-Through Financials, which makes easy work of number crunching — even if you're a numbers novice

Special chapters addressing issues of concern for service, manufacturing, retail, and Internet companies

Added help for teams and students preparing business plans for classes or competitions

Nearly 200 real-life insider secrets from top venture capitalists and successful CEOs – learn what truly impresses funders

New chapter on starting a business in a challenging economy

BOOK
How Successful People Think: Change Your Thinking, Change Your Life
John C. Maxwell
$5.23

About this product:
Gather successful people from all walks of life-what would they have in common? The way they think! Now you can think as they do and revolutionize your work and life!

A Wall Street Journal bestseller, HOW SUCCESSFUL PEOPLE THINKis the perfect, compact read for today's fast-paced world. America's leadership expert John C. Maxwell will teach you how to be more creative and when to question popular thinking. You'll learn how to capture the big picture while focusing your thinking. You'll find out how to tap into your creative potential, develop shared ideas, and derive lessons from the past to better understand the future. With these eleven keys to more effective thinking, you'll clearly see the path to personal success.

BOOK
The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses
William J. O'Neil
$3.99

About this product:
FROM THE AUTHOR OF THE BUSINESSWEEK, USA TODAY, AND WALL STREET JOURNAL BUSINESS BESTSELLER HOW TO MAKE MONEY IN STOCKS!

Simple-to-follow strategies for making--and keeping--profits in today's perilous stock market

More than 80 million investors lost 50 to 80 percent of their savings in the recent stock market crash. Investor's Business Daily publisher William J. O'Neil, however, was one of the first to see--and warn investors about--the dangers inherent in what had been, up to that point, a historic bull market run. Those who followed his counsel were able to sidestep devastating losses and emerge with their sizable bull market profits largely intact.

In The Successful Investor, O'Neil steps up to tell all investors how they can make money and, more important, avoid losses in up markets, down markets, and everything in between. Showing how mistakes made in the recent market collapse were amazingly similar to those made in previous down cycles, O'Neil reveals simple steps investors can follow to avoid costly mistakes and:

• Buy only the best stocks at only the best times
• Follow a market-tested 3-to-1 Profit-and-Loss Percentage Plan
• Know when to sell for the biggest possible profit
• Recognize chart patterns that presage enormous market moves
• Manage a portfolio over time to maximize its returns

William O'Neil has succeeded in virtually every market environment by following a stable, nonemotional investment plan. In his latest book, O'Neil explains how anyone can follow that plan to become a profitable long-term investor, regardless of market tides or turns.

The Successful Investor will bring reason and welcome relief to all investors buffeted and bewildered by the perils and uncertainty of today's stock market.

BOOK
How to Open a Financially Successful Bakery : With a Companion CD-ROM
Douglas R. Brown
$19.97

About this product:
The small bakeries that are popping up every where in this country can be started with a low investment compared to other food business, and can be highly profitable! This is the A-to-Z guide to making it in your own small bakery! Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable bakery.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD-ROM has the actual business plan you can use in MS Word TM), how to buy and sell a bakery, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the bakery business been offered in one book.

This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.

BOOK
Successful Executive's Handbook
Susan H. Gebelein
$42.16

About this product:
THE book for executives to develop themselves! This is an essential resource to support executive development, giving individuals easy access to targeted, realistic strategies to improve job performance. A special section provides a comprehensive list of the best books, seminars and web sites designed specifically for executives. Based on the format of the Successful Manager's Handbook by the same publisher.

The Successful Executive's Handbook will help you: *create a clear business vision and strategy *plan for self-development *attract & develop talent for your company *develop a global perspective

BOOK
Successful Writing at Work
Philip C. Kolin
$64.98

About this product:
This respected, market-leading text offers students a comprehensive, practical introduction to workplace writing to prepare them for a range of communication tasks. SUCCESSFUL WRITING AT WORK features an abundance of real-world examples and problems, as well as an accessible writing style and detailed guidelines for planning, drafting, revising, editing, and producing professional documents and graphics. Students are presented with topics in four logically sequenced sections, beginning with basic business communications, and proceeding to conducting research, documenting sources, and handling more advanced tasks such as reports, proposals, and oral presentations. With each new task, students learn to become effective problem-solvers at work, to understand their audience, and to select the best communication tools to accomplish their goals.