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BOOK
Switch: How to Change Things When Change Is Hard
Dan Heath
$12.48

About this product:
Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard

"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.

But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)

It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?

We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.

When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).

In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.

In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath

(Photo © Amy Surdacki)

BOOK
The Big Switch: Rewiring the World, from Edison to Google
Nicholas Carr
$9.44

About this product:
"Future Shock for the Web-apps era.... Compulsively readable—for nontechies, too."—Fast Company Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A–Z guide to the companies leading this transformation.

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BOOK
Flipping the Switch...: Unleash the Power of Personal Accountability Using the QBQ!
John G. Miller
$3.78

About this product:
Asking the right kind of question isonly the first step to becoming fullyengaged at work and in life.

In his bestselling book QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships.

Now Miller takes readers to the next level to show how they can use the power of the QBQ! and personal accountability every day.

When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life. Similarly, asking the right kind of question-a QBQ-is the first step to empowering what Miller calls the Advantage Principles-five essential practices that will lead to a richer experience in every aspect of life:

- LEARNING: live an engaged and energized life through positive personal growth and change
- OWNERSHIP: attain goals by becoming a solution-oriented person who solves problems
- CREATIVITY: find new ways to achieve by succeeding "within the box"
- SERVICE: build a legacy by helping others succeed
- TRUST: develop deep and rewarding relationships

With compelling real-life stories and keen insights, Miller demonstrates how anyone can find success and satisfaction by "flipping the switch."

BOOK
Flip the Switch, Lose the Weight: Proven Strategies to Fuel Your Metabolism and Burn Fat 24 Hours a Day
Leslie L. Cooper
$4.99

About this product:

BOOK
The Great Puffle Switch (Disney Club Penguin)
Tracey West
$1.10

About this product:
In this book where you choose your own path, the reader magically switches places with his or her pet puffle in a wild turn of events! This Freaky Friday–like accident leads to all sorts of adventures as the reader, now a puffle, befriends lots of new puffles and goes on fantastic adventures along the way!

BOOK
CCNP SWITCH 642-813 Official Certification Guide (Exam Certification Guide)
David Hucaby
$34.96

About this product:

CCNP SWITCH 642-813

Official Certification Guide

David Hucaby, CCIE® No. 4594

CCNP SWITCH Exam Preparation

• Master the CCNP® SWITCH 642-813 exam with this official study guide
• Assess your knowledge with chapter-opening quizzes
• Review key concepts with Exam Preparation Tasks
• Practice with realistic exam questions on the CD-ROM

CCNP SWITCH 642-813 Official Certification Guide is a best-of-breed Cisco® exam study guide that focuses specifically on the objectives for the CCNP® SWITCH exam. Network architect and best-selling author Dave Hucaby shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics.

CCNP SWITCH 642-813 Official Certification Guide presents you with an organized test preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and allow you to decide how much time you need to spend on each section. The complete exam topic list makes referencing easy. Chapter-ending Exam Preparation Tasks sections help drill you on key concepts and commands you must know thoroughly. 

The companion CD-ROM contains a powerful testing engine that enables you to focus on individual topic areas or take complete, timed exams. The assessment engine also tracks your performance and provides feedback on a topic-by-topic basis, laying out a complete study plan for review.

Well regarded for its level of detail, assessment features, and challenging review questions and exercises, this official study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time.

CCNP SWITCH 642-813 Official Certification Guide is part of a recommended learning path from Cisco that includes simulation and hands-on training from authorized Cisco Learning Partners and self-study products from Cisco Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered by authorized Cisco Learning Partners worldwide, please visit www.cisco.com/go/authorizedtraining.

This official study guide helps you master all the topics on the CCNP SWITCH exam, including

• Network design, implementation, and verification plans
• Switch operation and port configuration
• VLANs, trunks, and VLAN Trunking Protocol (VTP)
• Aggregating switch links
• Spanning Tree Protocol (STP)
• Multilayer switching
• Enterprise campus network design
• Router and supervisor redundancy
• IP telephony
• Wireless LANs
• Switched network security

This volume is part of the Official Certification Guide Series from Cisco Press. Books in this series provide officially developed exam preparation materials that offer assessment, review, and practice to help Cisco Career Certification candidates identify weaknesses, concentrate their study efforts, and enhance their confidence as exam day nears.

Category: Cisco Press—Cisco Certification

Covers: CCNP SWITCH exam 642-813

BOOK
Flip the Switch: Proven Strategies to Fuel Your Metabolism and Burn Fat 24 Hours a Day
Robert K. Cooper
$1.45

About this product:
My journey to "better eating and exercise" is one baby step at a time. This book moves in that same manner. You are not overwhelmed with all the things you SHOULD do. It's written in simple steps. You can choose any one at a time until you're ready for the next. There is not too much new under the sun but this book documents the latest in simple terms.

Sandra Wilkes

BOOK
Switch
Megan Hart
$6.48

About this product:
Don't think.

Don't question.

Just do.

The anonymous note wasn't for me.

Don't get me wrong, I'm not in the habit of reading other people's mail, but it was just a piece of paper with a few lines scrawled on it, clearly meant for the apartment upstairs. It looked so innocent, but decidedly— deliciously—it was not.

Before replacing the note—and the ones that followed— in its rightful slot, I devoured its contents: suggestions, instructions, commands. Each was more daring, more intricate and more arousing than the last… and I followed them all to the letter.

Before the notes, if a man had told me what to do, I'd have told him where to go. But submission is an art, and there's something oddly freeing about doing someone's bidding…especially when it feels so very, very good. But I find that the more I surrender, the more powerful I feel—so it's time to switch up roles.

We play by my rules now.

BOOK
Bait and Switch: The (Futile) Pursuit of the American Dream
Barbara Ehrenreich
$2.59

About this product:

Questions for Barbara Ehrenreich

Through over three decades of journalism and activism and over a dozen books, Barbara Ehrenreich has been one of the most consistent and imaginative chroniclers of class in America, but it was her bestselling 2001 book, Nickel and Dimed, a undercover expose of the day-to-day struggles of the working poor, that has been the most influential work of her career. Now, with Bait and Switch, she has gone undercover again, this time as a middle-aged professional trying to get a white-collar job in corporate America. We asked her a few questions about what she found:

Amazon.com: Your previous book, Nickel and Dimed, became a blockbuster bestseller with a classic "there but for the grace of God go I" liberal message just when the general political mood of the country seemed to be going in a very different direction. Why do you think it struck such a chord? What sorts of reactions have you gotten to it over the past four years?

Barbara Ehrenreich: A lot of Nickel and Dimed readers are people who regularly inhabit the low-wage work world, and many of them write to tell me that the book affirmed their experience and made them feel less alone and ignored. Other readers though, are affluent people who write to say I opened their eyes to a world they'd been unaware of. For those people, I think one appealing feature of Nickel and Dimed is that it's a personal narrative that gives them a look at lives lived at the margins of their own. The most gratifying response has been from people who tell me the book inspired them to become activists for things like a living wage or affordable housing.

Amazon.com: At what point did you realize that your new book, Bait and Switch, in which you went undercover again, this time to tell a story of working in corporate America, was instead becoming one of not working in corporate America? Is that the story you expected to tell?

Ehrenreich: My initial aim was not "to tell a story of working in corporate America" but to try to understand the human underside of corporate America--the job insecurity, the constant layoffs and downsizings that now occur even in the best of times. I expected to get a job and hence an inside view, but I always knew that that would be very difficult. After about 4-5 months of job searching, I began to get seriously discouraged, but I also came to understand that a fruitless search is in fact a very common experience. After all, today 44 percent of the long-term unemployed are white collar folks--an unusually high percentage. It's their world I entered, and their story that I tell in Bait and Switch.

Amazon.com: For someone with a white-collar career, you didn't have much experience in corporate culture before you attempted to join it for this book. What surprised you the most about what you found?

Ehrenreich: What surprised me most, right from day one of my job search, was the surreal nature of the job searching business. For example, everyone, from corporations to career coaches, relies heavily on "personality tests" which have no scientific credibility or predictive value. One test revealed that I have a melancholy and envious nature and, for some reason, was unsuited to be a writer! And what does "personality" have to do with getting the job done, anyway? There's far less emphasis on skills and experience than on whether you have the prescribed upbeat and likeable persona. I kept wondering: Is this any way to run a business? I was also surprised--and disgusted--by the constant victim-blaming you encounter among coaches, at networking events for the unemployed, and in the business advice books. You're constantly told that whatever happens to you is the result of your attitude or even your "thought forms"--not a word about the corporate policies that lead to so much turmoil and misery.

Amazon.com: You seemed to make much closer ties with your fellow workers in Nickel and Dimed than you did on the white-collar job hunt. What was different this time?

Ehrenreich: You're right--there is a difference. But it's not so much a matter of personalities as it is about two different worlds. There's a lot of camaraderie in the blue-collar world I entered in Nickel and Dimed. People help each other and look out for each other; they laugh together--often at the managers. The white-collar world doesn't encourage camaraderie, far from it. There it's all about competition and fear--of losing one's job, for one thing. Other people are seen as sources of contacts or tips, at best; as competitors or rivals, at worst. And among the unemployed add shame and a sense of personal failure, the constant message that it's all your own fault. All this discourages any solidarity with others or real openness.

Amazon.com: God forbid anyone would come to your book as a guide for finding a white-collar job, but what advice would you give to someone in the shoes you put yourself in: a middle-aged professional woman, in fear of falling irrevocably out of touch with the world of the regularly employed?

Ehrenreich: You don't think I'd make a good career coach? OK, but I have three pieces of advice for the middle-aged, middle-class job seeker anyway:

One, be very careful how you spend your money and time. Since the mid-90s, a whole industry has sprung up to help--or, depending on your point of view, prey upon--white-collar job seekers. The "professionals" in this business are usually entirely unlicensed and unregulated. Also, watch out for events billed as "networking" opportunities that really have another agenda--like recruiting you into expensive coaching or proselytizing you into a particular religion.

Two, don't count on the internet job sites to find you a job or even an interview. On any of these sites, your resume will be competing with hundreds of thousands of others, and most large companies today don't even bother reading online resumes; they have computer programs scan them for keywords (and you won't know what those keywords are.)

Three, and most important: stop believing that it's your own fault. That's the first step to recognizing the common problems facing white-collar workers and responding to them. I'd be thrilled if this book, like Nickel and Dimed, also inspires readers to get involved and become active in efforts to make life a little easier for the growing numbers of people who are unemployed, underemployed, or anxiously employed. What could they do? Lobby for universal health insurance that's not tied to a job, for example. Fight for extended unemployment benefits. Raise their voices to complain about corporate tax breaks and subsidies that are justified in terms of "job creation" but often go to companies that are busy laying people off. One major reason job loss is so catastrophic is that we just don't have much of a safety net in this country. That has to change, and who's going to make it change, if not people like those I met in Bait and Switch? I've got a new website, barbaraehrenreich.com, and I'd like to hear from readers--both their stories and their ideas for how to take action.

Nickel and Dimed: On (Not) Getting By in America

Fear of Falling: The Inner Life of the Middle Class

Blood Rites: Origins and History of the Passions of War

BOOK
The Rich Switch - The Simple 3-Step System to Turn on Instant Wealth Using the Law of Attraction
David R Hooper
$4.57

About this product:
"How Rich Do You Want to Be?" You're about to learn the money manifesting secrets most people will never know. It has nothing to do with the stock market, real estate, or investing. Getting rich is easy! In fact, it's so simple, anybody can do it! Let me show you the process rich people have known for hundreds of years... You'll learn how to attain massive wealth with just three easy-to-follow steps. In this book, you'll learn: - The single biggest reason most people are broke (and stay that way)... and how you can make sure you aren't one of these people! - A way rich people spend money...which actually increases wealth! - The true secret to unlimited wealth! (99% of people are absolutely floored by this secret... because... they didn't have the slightest clue.) - A way to handle "pocket change" which may very likely double your income this year! (This "trick" only takes 3 seconds per day!) - Four powerful "target words" which you can add to the end of any wish or prayer, that guarantee you'll receive the absolute best results! - How you can turn your financial life around in just 60 seconds! (It's so simple, you'll kick yourself for not having thought of it.) - Why rich people always attract money...even in a "bad" economy! (And how you can too!) Get rich, one step at a time... This book has been organized into an easy-to-follow, 3-step system. Simply follow the process, sit back, and let the system do its work. That's it!