About this product: For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
About this product: In a storm at sea, luck is highly biased toward the sailor who has a plan. So write Lin and Larry Pardey in this, the third edition of their highly regarded Storm Tactics Handbook. As in the first two editions of this book, they describe their concerns about the tendency of modern sailors to discard the classic methods used to bring sailing vessels of all sizes from vast clipper ships to tiny yachts through amazingly strong winds and heavy seas. There is only one storm tactic that has the ability to sap the power of breaking seas, they explain. With clear and concise diagrams, they proceed to show how heaving-to works and how even the most modern of yachts can be made to heave-to, whether with only sail power or with the assistance of a sea anchor. A discussion of the many ways heaving-to can be useful at sea as a way to help the crew keep well rested, to effect repairs, to steady a vessel should outside assistance ever be necessary will convince even those who plan to run before their imagined ultimate storm that heaving-to is still a must know. A series of user-friendly checklists will help sailors from the moment they start looking for their perfect offshore boat, through outfitting, and as they encounter their first storms at sea. Highly readable stories of the Pardeys encounters with storms, and of experiences related by several other modern sailors, help illustrate and expand the points made in this book. Since writing the previous edition of Storm Tactics Handbook, Lin and Larry have voyaged an additional 35,000 miles. This has taken them as far north as Norway, twice across the Atlantic, south to Argentina, into the Pacific, around Cape Horn against the prevailing winds, and then on a circuit of the North Pacific. With insights gained from these recent voyages, they have fully revised and expanded this text by more than 40 percent, including nine completely new chapters. New material includes: Lessons from Cape Horn An interview with the late Sir Peter Blake, on storm survival and heaving-to Heaving-to using a Galerider on 55-foot Morgan s Cloud Adding rudder protection stops Discussions on avoiding chafe, building and using storm staysails, choosing storm gear, deploying para-anchors, avoiding the worst areas of cyclonic storms, and many more have been expanded to answer many questions posed by readers and seminar attendees. Mario Vittone, a U.S. Coast Guard rescue swimmer for 14 years, in an unsolicited testimony, wrote: I have been on several rescues (and heard of many more) that would have been completely unnecessary if the sailboat captains aboard would have . . . practiced the skills taught by Lin and Larry Pardey. Not knowing how to heave-to in bad weather is as inexcusable as not knowing red, right, return . Previous editions of Storm Tactics Handbook have sold more than 32,000 copies worldwide. As recently as November 2007, the second edition ten years after its publication was consistently #1 on Amazon.com for instructional sailing books and #2 for atmospheric science. The companion DVD, Storm Tactics is also available through Amazon
About this product: This product came in excellent condition. The text is very well written and in an interesting format. The questions at the end of each chapter are great and in cronological order with the chapter for ease of learning.
I would reccomend this text to any student of public relations!
About this product: Finally! Step-by-step tactics for teams of three to 30 members. Tired of collecting a library of military manuals just to teach light infantry patrolling tactics? Military manuals are notoriously confusing and boring! More often than not, they are written for company and battalion commanders. This book is written for truly small unit leaders - at the fireteam, squad, and platoon level. This book includes several other advantages over military manuals: Common sense explanations of each tactical battle drill. Simple to understand schema and illustrations 'Lessons Learned' comments that offer experienced insight. A glossary to get everyone speaking in the same terminology. With a 'no non-sense' approach, every skill and tactical battle drill in this book is specifically focused on light infantry patrolling tactics. For the experienced military professional, this book will be valued reference. For every other small unit leader - whether military, modern military re-enactors, or paintball and air soft competitors this book is sure to become your 'field bible'.
The book clearly explains and illustrates the mechanics of how Roman commanders - at every level - drew up and committed their different types of troops for open-field battles. It includes the alternative formations used to handle different tactical problems and different types of terrain; the possibilities of ordering and controlling different deployments once battle was joined; and how all this was based on the particular strengths of the Roman soldier. Covering the period of "classic" legionary warfare from the late Republic to the late Western Empire, Ross Cowan uses case studies of particular battles to provide a manual on how and why the Romans almost always won, against enemies with basic equality in weapon types - giving practical reasons why the Roman Army was the Western World's outstanding military machine for 400 years.
About this product: Contrary to what another reviewer said, this book doesn't have two full-length exams, or at least not the edition I have (2005). It has the AM and PM sections of a full-length exam.
Other reviews also mention the tips in this book, but the real value in this book is all the actual MBE questions from past exams as well as the explanation to those questions (including the full-length exam). I have found that the barbri and PMBR questions and answer choices are noticeably different much of the time from these past questions and their answer choices. Both companies make their questions long, and barbri's are unnecessarily long. But most actual questions are short. Barbri's explanations are also long and repetitive, whereas the explanations in this book are more concise. Most importantly, these questions are harder than the ones you're doing from barbri and even PMBR. Even the majority of the questions in the one barbri book that has past MBE questions in it are easier in comparison. If you can understand the questions/explanations in this book, you will be prepared for the bar.
As for the tips, I have found around two or three extremely valuable ones in each section that I've read so far. This is not to say the majority of the tips/writing in the book is helpful or that you can use this book without barbri/subject outlines. But the helpful tips that I got out of this book are ones that barbri doesn't spell out and I wouldn't have figured out on my own. Those tips alone really will raise your score, because you will get at least a few more questions right in every single subject from them.
I agree that this book is pricey, but if you can find a cheaper copy somewhere then that's your best bet because you need this book.
About this product: Tactics of the Crescent Moon comes none too soon for deployed U.S. service personnel. Little, if any, of their battlefield intelligence has been tactically interpreted. U.S. analysts are generally more interested in the enemy’s strategic or technological capabilities. Even if those analysts did want to tactically assess the information, most lack the infantry and historical background to do so. This book fills that void. It reveals—for the first time in any detail—the most common small-unit maneuvers of the Iraqi and Afghan resistance fighters. Its author is a retired infantryman and recognized authority on guerrilla warfare. He has traveled the world extensively and still trains active-duty U.S. units.
Tactics of the Crescent Moon could save many lives (if not turn the tide of war) in the Middle East. It is a heavily researched, well-illustrated, and spell-binding account of how Muslim militants fight. While the book delves mainly into their tactical method, it also uncovers their cultural orientation. This nail-biting nonfiction covers events as recent as 15 September 2004.
About this product: Modern firefighting is a continually evolving science. New technologies are constantly being applied to the fire service, both from within and without. In the latest edition of this perennial favorite, author John Norman examines these new technologies and how they affect fireground tactics. He also details the new role firefighters play in homeland security. What is offered here is a guide for the firefighter and the fire officer who, having learned the basic mechanics of the trade, are now looking for specific methods for handling specific situations.
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor
"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich
"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
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