When industry giants such as GE, Toyota, and Sharp and investment firms such as Goldman Sachs are making multibillion-dollar investments in clean technology, the message is clear. Developing clean technologies is no longer a social issue championed by environmentalists; it's a moneymaking enterprise moving solidly into the business mainstream. In fact, as the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean tech—technologies designed to provide superior performance at a lower cost while creating significantly less waste than conventional offerings—promises to be the next engine of economic growth.
In The Clean Tech Revolution, authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors—solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration—they uncover how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech—and they show you why the time to act is now.
Groundbreaking and authoritative, The Clean Tech Revolution is the must-read book to understand and profit from the clean technologies that are reshaping our fast-changing world.
Newly revised with the latest market trends and growth opportunities
In The Clean Tech Revolution, authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors—solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration—they uncover how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech—and they show you why the time to act is now.
About this product: You've got a hot idea for a new dot-com, and you're itching to join the folks who regularly show up on CNBC and at the Lexus dealerships in Silicon Valley. But you also know your odds of big-time success are about as long as Bill Gates's position in MSFT. What do you do? John Nesheim, an adjunct professor at Cornell's Johnson Graduate School of Management, who has personally structured over $300 million in new-venture deals, lays out the step-by-step skinny in High Tech Startup. Incorporating some two dozen case studies spanning the technology spectrum, he presents info specific to this industry that will help you get from concept to IPO. It begins with a 14-phase schedule itemizing time requirements, necessary assistance, typical participants, major costs, main risks, and desired results for each step. It then details all the critical stages (i.e., forming the company, preparing the business plan, assembling the team, dealing with venture capitalists and other funding sources). Nesheim focuses on practical strategies that should certainly improve your chances, but don't start prepping for that on-air interview with Mark Haines just yet: Only six out of 1 million high-tech ideas, he notes, ever become successful companies that go public. --Howard Rothman
About this product: As the cliché reminds us, information is power. In this age of computer systems and technology, an increasing majority of the world's information is stored electronically. It makes sense then that as an industry we rely on high-tech electronic protection systems to guard that information. As a professional hacker, I get paid to uncover weaknesses in those systems and exploit them. Whether breaking into buildings or slipping past industrial-grade firewalls, my goal has always been the same: extract the informational secrets using any means necessary. After hundreds of jobs, I discovered the secret to bypassing every conceivable high-tech security system. This book reveals those secrets, and as the title suggests, it has nothing to do with high technology. As it turns out, the secret isn't much of a secret at all. Hackers have known about these techniques for years. Presented in a light, accessible style, you'll get to ride shotgun with the authors on successful real-world break-ins as they share photos, videos and stories that prove how vulnerable the high-tech world is to no-tech attacks.
As you browse this book, you'll hear old familiar terms like "dumpster diving", "social engineering", and "shoulder surfing". Some of these terms have drifted into obscurity to the point of becoming industry folklore; the tactics of the pre-dawn information age. But make no mistake; these and other old-school tactics work with amazing effectiveness today. In fact, there's a very good chance that someone in your organization will fall victim to one or more of these attacks this year. Will they be ready?
. Dumpster Diving Be a good sport and don't read the two "D" words written in big bold letters above, and act surprised when I tell you hackers can accomplish this without relying on a single bit of technology (punny). . Tailgating Hackers and ninja both like wearing black, and they do share the ability to slip inside a building and blend with the shadows. . Shoulder Surfing If you like having a screen on your laptop so you can see what you're working on, don't read this chapter. . Physical Security Locks are serious business and lock technicians are true engineers, most backed with years of hands-on experience. But what happens when you take the age-old respected profession of the locksmith and sprinkle it with hacker ingenuity? . Social Engineering with Jack Wiles Jack has trained hundreds of federal agents, corporate attorneys, CEOs and internal auditors on computer crime and security-related topics. His unforgettable presentations are filled with three decades of personal "war stories" from the trenches of Information Security and Physical Security. . Google Hacking A hacker doesn't even need his own computer to do the necessary research. If he can make it to a public library, Kinko's or Internet cafe, he can use Google to process all that data into something useful. . P2P Hacking Let's assume a guy has no budget, no commercial hacking software, no support from organized crime and no fancy gear. With all those restrictions, is this guy still a threat to you? Have a look at this chapter and judge for yourself. . People Watching Skilled people watchers can learn a whole lot in just a few quick glances. In this chapter we'll take a look at a few examples of the types of things that draws a no-tech hacker's eye. . Kiosks What happens when a kiosk is more than a kiosk? What happens when the kiosk holds airline passenger information? What if the kiosk holds confidential patient information? What if the kiosk holds cash? . Vehicle Surveillance Most people don't realize that some of the most thrilling vehicular espionage happens when the cars aren't moving at all!
About this product: Increasing numbers of churches today use high-tech tools such as videos and PowerPoint presentations in their worship services. But without wisdom, those tools can turn their services more into entertainment than worship. How can churches use technology to communicate meaning instead of seducing people with special effects? How can technology be adopted to help people connect with God and each other to foster authentic worship? High-Tech Worship? takes a careful look at these issues, giving readers practical guidance on how they can best use the gift of technology in their churches. Both clergy and lay leaders will benefit from its creative suggestions as they seek to integrate technology wisely into their worship services. Written by nationally known communications expert Quentin J. Schultze, High-Tech Worship? addresses an important yet often overlooked issue that affects the quality of worship in every church.
About this product: In Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. Throughout the book, he explores a variety of clean energy sources–from solar power to biofuels–and shows how these renewable resources will spawn successful companies and rising share prices. Page by page, you'll discover the technologies that will drive this boom and become familiar with the state of their markets, their growth prospects, and the companies that are best positioned to become tomorrow's success stories.
About this product: Arguing against the cyber-revolution's mythology of progress which substitutes technology for morality, this book argues for giving equal attention to the 'habits of the heart' (ethics).
About this product: Angel Tech is a comprehensive compendium of insights and techniques for the direct application of Dr. Timothy Leary's Eight-Circuit Brain model for Intelligence Increase. What Dr. Leary posited as theory (Exo-Psychology) and Dr. Robert Anton Wilson brilliantly demonstrated in sociopolitical, mathematical and intellectual proofs (Prometheus Rising), Antero Alli has extended into tangible tasks, exercises, rituals and meditations towards an embodied realization of brain change through first hand experience. Angel Tech challenges the reader to redefine "Intelligence"; according to hir own direct experiences and finally, dares us to live accordingly. In print for over twenty years, this classic "performance" book has been republished with the author's 2008 Update on his most recent research results.
About this product: The 2009 Vintage Texas Tech Football Calendar features archival-quality images of vintage game-day football program art from the early 1900s-1960s. These eco-friendly calendars are printed on heavy, 100 percent recycled paper with soy-based inks. The large format 11x15 inch wire-bound wall calendar opens to 11x30 inches. Each month's image is perforated and easily removable to fit any standard 11x14 inch frame.
Hear the Victory Bells chime out another Red Raider victory as they've done nearly 500 times before with these twelve vintage images from Texas Tech's proud football past. Printed on 100% recycled paper with soy inks, these archival-quality reproductions of actual Red Raider football program covers are perforated and ready for display in any standard 11 x 14 inch frame, so you can enjoy your favorites long after the smoke of Raider Red's shotgun blasts fade into history.
About this product: Clifford Stoll, the Frank Zappa of cyberculture, dances around and about information architecture in High-Tech Heretic: Reflections of a Computer Contrarian. His friendly, just-folks style is accessible and entertaining, even for the painfully postmodern readers who most desperately need Stoll's quiet skepticism. The 23 short essays are split between education and more general computer-related topics, but each reflects a unique and consistent viewpoint that is marginalized, at best: computers might be neat, but they aren't revolutionary. He walks a narrow path, and eschews both the utopians' rosy, mirrored shades and the Luddites' monkey wrenches in favor of the least sexy accessory of all--critical thought. Why are we supposed to wire every classroom? Whose best interests are served by programs that offer "computer literacy?" Can we really meet people online? Stoll asks the reader to check assumptions and suspend judgments, while we determine what's really best for our children and our culture. His ideas aren't the stuff of which sound bites are made, although his writing has enough pith and charm to keep even the most rabid techno-partisan engaged. It must be a blast to infuriate the smug and unthinking punditocracy for a living; High-Tech Heretic lets us join the fun, stretch our eye-rolling muscles, and exercise our old-fashioned seawater brains. --Rob Lightner
BOOK
