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BOOK
Air Traffic Control Career Prep: A Comprehensive Guide to One of the Best-Paying Federal Government Careers, Including Test Preparation for the Initial ATC Exams
Patrick Mattson
$32.94

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BOOK
Web Traffic Magnet: 55 Free Things You Can Do To Drive Traffic To Your Website
Liam Scanlan
$11.95

About this product:
This is the practical, website "do-it-yourself" manual for the rest of us. Visitors are the life blood of every website. If you are wondering how to drive traffic to your website, this book offers 55 Actions you can take - explained so that anyone can understand them - to get your website to the top of search results. The author assumes you don't want to spend a dollar more on your website until you see results, and that you don't have a deeply technical background, but still wish to understand what every business owner needs to know about how search engines work. Whether you are a Director of Marketing wanting to boost your career or a one-person plastic surgeon in upstate New York looking for new customers, these 55 tips will help you drive traffic to your website. All of them are effective and applied over time, will keep traffic coming to your website for years. Even after reading the Table of Contents, you'll want to make the first changes to your website.

BOOK
Traffic Engineering (3rd Edition)
William R. McShane
$115.00

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This unique book presents comprehensive and in-depth coverage of traffic engineering. KEY TOPICS It discusses all modern topics in traffic engineering, including design, construction, operation, maintenance, and system. For anyone involved in traffic studies, engineering, analysis, and control and operations.

BOOK
Air Traffic Control Test Prep (Air Traffic Control Test Preparation)
LearningExpress Editors
$15.00

About this product:
This new LearningExpress title is part test prep, part career guide. It includes more than 800 practice questions with full answer explanations, maps, graphs, and navigation charts. This books also gets down to the nitty-gritty of the field, including the differences in ATC jobs-control tower vs. terminal radar approach control (TRACON) vs. air route traffic control center (ARTCC), and info on salaries, benefits, and opportunities.

BOOK
Fundamentals of Air Traffic Control
Michael S. Nolan
$93.49

About this product:
Appropriate for both future air traffic controllers and for pilots who need a better understanding of the air traffic control system, this text is the only college-level textbook to explain the "hows" and "whys" of the system. Michael Nolan's FUNDAMENTALS OF AIR TRAFFIC CONTROL presents a history of air traffic control, with a strong emphasis on the logic that has guided its development. He also provides current, in-depth information on such topics as navigational systems, the air traffic control system structure, control tower procedures, radar separation, national airspace system operation, and the FAA's restructuring of hiring procedures. The result is an authoritative text that gives readers a true working knowledge of the system--instead of just asking them to memorize lists of rules and regulations.

BOOK
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
Bill Hunt
$29.90

About this product:
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

•   Identify and leverage new search engine marketing opportunities arising from social media
•   Align search engine marketing with your company’s evolving strategic and tactical goals
•   Implement programs that drive sustainable improvements— not counterproductive quick fixes
•   Systematically optimize your existing Web site search programs
•   Manage the unique marketing challenges associated with large sites
•   Create monthly scorecards and use them to drive improvement
•   Provide effective guidance to content developers and designers in language they’ll understand
•   Automate checking and reporting for every page on your site
•   Choose effective target keywords, optimize your content, and attract links
•   Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
•   Measure site-wide success rates across multiple systems and technologies
•   Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

BOOK
Turtles, Termites, and Traffic Jams: Explorations in Massively Parallel Microworlds (Complex Adaptive Systems)
Mitchel Resnick
$14.50

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"Mitchel Resnick's book is one of the very few in the field of computing with an interdisciplinary discourse that can reach beyond the technical community to philsoophers, psychologists, and historians and sociologists of science." -- Sherry Turkle, Professor, Program in Science, Technology, and Society, Massachusetts Institute of Technology

"Resnick's work provides a rare glimpse of what I am sure will become a new paradigm for research in education." -- Seymour Papert

How does a bird flock keep its movements so graceful and synchronized? Most people assume that the bird in front leads and the others follow. In fact, bird flocks don't have leaders: they are organized without an organizer, coordinated without a coordinator. And a surprising number of other systems, from termite colonies to traffic jams to economic systems, work the same decentralized way. Turtles, Termites, and Traffic Jams describes innovative new computational tools that can qhelp people (even young children) explore the workings of such systems--and help them move beyond the centralized mindset.

For a copy of the StarLogo software described in this book, please visit the StarLogo website.

BOOK
Bad Traffic: A Novel
Simon Lewis
$0.48

About this product:
Inspector Jian is a tough Chinese cop who thinks he's seen it all. But his search for his missing daughter takes him to the meanest streets he's ever faced -- in rural England.

Migrant worker Ding Ming is distressed -- his gang master is making demands, he owes a lot of money to the snakeheads, and no one will tell him where his wife has been taken. Maybe England isn't the Gold Mountain he was promised.

Two desperate men, lost in a baffling foreign land, are pitted against a ruthless band of human traffickers in this breathtaking thriller.

BOOK
Traffic & Highway Engineering
Lester A. Hoel
$73.46

About this product:
The new edition of Garber and Hoel's best-selling text focuses on giving students insight into all facets of traffic and highway engineering. Students generally come to this course with little knowledge or understanding of the importance of transportation, much less of the extensive career opportunities within the field. Transportation is an extremely broad field, and courses must either cover all transportation modes or focus on specifics. While many topics can be covered with a survey approach, this often lacks sufficient depth and students leave the course without a full understanding of any of the fields. This text focuses exclusively on traffic and highway engineering beginning with a discussion of the pivotal role transportation plays in our society, including employment opportunities, historical impact, and the impact of transportation on our daily lives. This approach gives students a sense of what the field is about as well as an opportunity to consider some of its challenges. Later chapters focus on specific issues facing transportation engineers. The text uses pedagogical tools such as worked problems, diagrams and tables, reference material, and realistic examples to demonstrate how the material is applied.