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BOOK
Understanding and Using English Grammar (with Answer Key and Audio CDs) (4th Edition)
Stacy A. Hagen
$41.44

About this product:
New Edition features an improved organization, expanded clarification of grammar points, new and more exercises.

BOOK
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Dharmesh Shah
$13.92

About this product:
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

BOOK
Using Technology With Classroom Instruction That Works
Kim Malenoski
$17.95

About this product:
This book is an excellent transitional text that links instructional strategies that work (i.e., produce improved student achievement) with practical uses of available technology. Too often, technology is considered a separate subject in K12 education. This book shows how technology supports and enhances sound instructional practices.

It is a must read for school technology directors and curriculum directors. Thanks to the REMCAM (Regional Educational Media Centers Association of Michigan) for recommending it.

BOOK
Discovering Statistics Using SPSS (Introducing Statistical Methods)
Andy Field
$58.95

About this product:

Andy Field’s self-deprecating, vivacious but yet easy to understand writing style has won him many plaudits, and now an award from the British Psychological Society (2007), for his irreplaceable Discovering Statistics Using SPSS. The Third Edition is now even more accessible to the introductory student at the very beginning of their statistical journey. The textbook now uniquely walks students from very basic to advanced level concepts, all the while grounding knowledge though the use of SPSS.

Accompanied by an improved Companion Web site at www.sagepub.co.uk/field3e including animated “SPSS walk-throughs” of tests discussed in the textbook; assessment materials and datasets pertinent to lecturers/instructors in Business & Management and Health Sciences; and a suite of other materials for lecturers/instructors and students as per the 2^nd Edition. The original CD-Rom materials are now found on this Web site as well.

BOOK
Total Workday Control Using Microsoft Outlook, 2nd Edition
Michael Linenberger
$13.94

About this product:
Total Workday Control Using Microsoft Outlook is a book for the over-extended office worker whose workday feels out of control. It shows how to regain command of an over-committed workday and an overflowing, unmanaged e-mail in box. It does this by teaching the author's system of time, task, and e-mail management, and it shows how to implement the system in Microsoft Outlook.

BOOK
The Mathematical Mechanic: Using Physical Reasoning to Solve Problems
Mark Levi
$12.79

About this product:

Everybody knows that mathematics is indispensable to physics--imagine where we'd be today if Einstein and Newton didn't have the math to back up their ideas. But how many people realize that physics can be used to produce many astonishing and strikingly elegant solutions in mathematics? Mark Levi shows how in this delightful book, treating readers to a host of entertaining problems and mind-bending puzzlers that will amuse and inspire their inner physicist.

Levi turns math and physics upside down, revealing how physics can simplify proofs and lead to quicker solutions and new theorems, and how physical solutions can illustrate why results are true in ways lengthy mathematical calculations never can. Did you know it's possible to derive the Pythagorean theorem by spinning a fish tank filled with water? Or that soap film holds the key to determining the cheapest container for a given volume? Or that the line of best fit for a data set can be found using a mechanical contraption made from a rod and springs? Levi demonstrates how to use physical intuition to solve these and other fascinating math problems. More than half the problems can be tackled by anyone with precalculus and basic geometry, while the more challenging problems require some calculus. This one-of-a-kind book explains physics and math concepts where needed, and includes an informative appendix of physical principles.

The Mathematical Mechanic will appeal to anyone interested in the little-known connections between mathematics and physics and how both endeavors relate to the world around us.

BOOK
The Predictioneer's Game: Using the Logic of Brazen Self-Interest to See and Shape the Future
Bruce Bueno De Mesquita
$29.55

About this product:
Book Description
Bruce Bueno de Mesquita is a master of game theory, which is a fancy label for a simple idea: People compete, and they always do what they think is in their own best interest. Bueno de Mesquita uses game theory and its insights into human behavior to predict and even engineer political, financial, and personal events. His forecasts, which have been employed by everyone from the CIA to major business firms, have an amazing 90 percent accuracy rate, and in this dazzling and revelatory book he shares his startling methods and lets you play along in a range of high-stakes negotiations and conflicts.

Revealing the origins of game theory and the advances made by John Nash, the Nobel Prize-winning scientist perhaps best known from A Beautiful Mind, Bueno de Mesquita details the controversial and cold-eyed system of calculation that he has since created, one that allows individuals to think strategically about what their opponents want, how much they want it, and how they might react to every move. From there, Bueno de Mesquita games such events as the North Korean disarmament talks and the Middle East peace process and recalls, among other cases, how he correctly predicted which corporate clients of the Arthur Andersen accounting firm were most likely engaged in fraudulent activity (hint: one of them started with an E). And looking as ever to the future, Bueno de Mesquita also demonstrates how game theory can provide successful strategies to combat both global warming (instead of relying on empty regulations, make nations compete in technology) and terror (figure out exactly how much U.S. aid will make Pakistan fight the Taliban).

But as Bueno de Mesquita shows, game theory isn’t just for saving the world. It can help you in your own life, whether you want to succeed in a lawsuit (lawyers argue too much the merits of the case and question too little the motives of their opponents), elect the CEO of your company (change the system of voting on your board to be more advantageous to your candidate), or even buy a car (start by knowing exactly what you want, call every dealer in a fifty-mile radius, and negotiate only over the phone).

Savvy, provocative, and shockingly effective, The Predictioneer’s Game will change how you understand the world and manage your future. Life’s a game, and how you play is whether you win or lose.

Knowing what will happen around the world can be awfully useful. Forewarned, after all, is forearmed, whether the questions of the day are about business, national security, or our day-to-day lives. The Predictioneer’s Game provides a reliable way to anticipate the future, one you can experiment by using the online version of the game’s program on my website. Suppose, for instance, you want to work out likely future developments in Iran. You can build a data set and test it just as I have done.

We all know that Iran’s Ayatollahs faced a pretty stiff challenge following that country’s June presidential election. As I predicted in February 2009. the Qum clerics, sometimes called the Quietists, are quiet no more and Iran’s Supreme Leader is facing the first real political challenge since Iran’s 1979 revolution. Iran is in for more challenging times in the months to come. You might wonder, what is likely to happen to relations between Iran’s and Iraq’s Shia-dominated governments now that the U.S. is withdrawing most of its forces from Iraq? How will the evolving relations between Iran and Iraq shape the interests of the United States in the region? These are some of the questions I try to answer in The Predictioneer’s Game.

I conclude that if the U.S. fully withdraws, then Iran and Iraq will form a strategic partnership and Iran might even intervene militarily on behalf of Iraq’s Shia government to put down a rising political threat from the pro-Baathist, anti-American, Sunni Vice President of Iraq, Tariq al-Hashimi. Hashimi’s power is predicted to increase markedly while Prime Minister Maliki’s declines if President Obama decides not to maintain 50,000 American troops in Iraq. If, however, he chooses to keep 50,000 or more troops in Iraq after August 2010, then Iran and Iraq will not forge a strategic alliance, Hashimi’s growing power will be contained, and Maliki will remain in charge. And in Iran, Ayatollah Khamenei’s power will continue to decline while the military, the moneyed interests and the Qum clerics will become the backbone of a more moderate, more pragmatic Iranian regime.

Predicting the future--whether you are concerned about Iran or about how best to settle a family crisis--is not all that mysterious. If people do what they think is best for themselves--and who doesn’t--then, with game theory’s help, we can anticipate what they will do. Working out other people’s incentives means also working out how altering their costs or benefits can be used to change their behavior and that, after all, is the essence of predictioneering.--Bruce Bueno de Mesquita

BOOK
Beyond Reason: Using Emotions as You Negotiate
Daniel Shapiro
$7.44

About this product:
Let's say you're trying to convince a new employer to sweeten its job offer to you. Or perhaps you're buying or selling a company. Or maybe you're even solving for peace in the Middle East. If any of these scenarios is yours, Roger Fisher, Daniel Shapiro, and their colleagues at the Harvard Negotiation Project have ideas that they would like to share. Fisher's previous book, Getting to Yes, stands today as a seminal work in negotiations theory. Businesspeople in a wide variety of industries have drawn from the book's tips for deal-making and its larger framework for "interest-based negotiation", which focuses on understanding each side's interests and working together to produce proverbial win-win outcomes. In Beyond Reason, Fisher and Shapiro go one step further.

To the authors' credit, they started this new book with a clear understanding of the previous one's chief shortcoming. Though Getting to Yes introduced a powerful paradigm for negotiations, it did not fully address a critical element of most deals: emotions, and the messy human details that can distract from purely rational decision-making. If both negotiators are consistently lucid, fair, and calm, the game has a certain set of rules, but if--as in most situations--the different parties get excited, angry, sad, insulted, and so on, then those rules change. That expanded focus forms the basis for Beyond Reason.

Fisher and Shapiro have structured this latest work around five key emotions which they identify as most critical to productive negotiations. Even though each situation has its own dynamics, they point to appreciation, affiliation, autonomy, status, and role as the most important for making each party comfortable enough to grasp the principles of rationality that maximize the chances for a win-win result.

Critics may deride this book as still too simplistic, too black-and-white, and unappreciative of life's shades of gray. The authors' pragmatic bent comes in the book's final two chapters. One takes readers through the overall process for negotiations--not just the parry-and-thrust of conversations with the other party, but also pre-conversation preparation. It's in this preparatory stage, the authors contend, where a thoughtful consideration of potential emotional dynamics can help prevent later problems. To synthesize many of the lessons they impart, Fisher and Shapiro then close their work by inviting guest commentary from the former President of Ecuador, Jamil Mahuad, who explains how he applied interest-based negotiations theory to highly charged negotiations between his country and Peru, on a border dispute in the late 1990s. It's this kind of real-life application of Fisher and Shapiro's theories that continue to give them relevance. --Peter Han

BOOK
Microeconometrics Using Stata
Pravin K Trivedi
$50.58

About this product:
An outstanding introduction to microeconometrics and how to do microeconometric research using Stata, this book covers topics often left out of microeconometrics textbooks and omitted from basic introductions to Stata. Cameron and Trivedi provide the most complete and up-to-date survey of microeconometric methods available in Stata. They begin by introducing simulation methods and then use them to illustrate features of the estimators and tests described in the rest of the book. They address each topic with an in-depth Stata example and demonstrate how to use Stata’s programming features to implement methods for which Stata does not have a specific command.

Multi/Card Deck Copy