About this product: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
About this product: An affectionate, sometimes bashful pig named Wilbur befriends a spider named Charlotte, who lives in the rafters above his pen. A prancing, playful bloke, Wilbur is devastated when he learns of the destiny that befalls all those of porcine persuasion. Determined to save her friend, Charlotte spins a web that reads "Some Pig," convincing the farmer and surrounding community that Wilbur is no ordinary animal and should be saved. In this story of friendship, hardship, and the passing on into time, E.B. White reminds us to open our eyes to the wonder and miracle often found in the simplest of things.
About this product: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
About this product: If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
See content strategy (and its business value) explained in plain language
Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
Learn how to audit and analyze your content
Make smarter, achievable decisions about which content to create and how
Find out how to maintain consistent, accurate, compelling content over time
Get solid, practical advice on staffing for content-related roles and responsibilities
This example-driven book offers a thorough introduction to Java's APIs for XML Web Services (JAX-WS) and RESTful Web Services (JAX-RS).
Java Web Services: Up and Running takes a clear, pragmatic approach to these technologies by providing a mix of architectural overview, complete working code examples, and short yet precise instructions for compiling, deploying, and executing an application. You'll learn how to write web services from scratch and integrate existing services into your Java applications. With Java Web Services: Up and Running, you will:
Understand the distinction between SOAP-based and REST-style services
Write, deploy, and consume SOAP-based services in core Java
Understand the Web Service Definition Language (WSDL) service contract
Recognize the structure of a SOAP message
Learn how to deliver Java-based RESTful web services and consume commercial RESTful services
Know security requirements for SOAP- and REST-based web services
Learn how to implement JAX-WS in various application servers
Ideal for students as well as experienced programmers, Java Web Services: Up and Running is the concise guide you need to start working with these technologies right away.
About this product: Standards, argues Jeffrey Zeldman in Designing With Web Standards, are our only hope for breaking out of the endless cycle of testing that plagues designers hoping to support all possible clients. In this book, he explains how designers can best use standards--primarily XHTML and CSS, plus ECMAScript and the standard Document Object Model (DOM)--to increase their personal productivity and maximize the availability of their creations. Zeldman's approach is detailed, authoritative, and rich with historical context, as he is quick to explain how features of standards evolved. It's a fantastic education that any design professional will appreciate.
Zeldman is an idealist who devotes some of his book to explaining how much easier life would be if browser developers would just support standards properly (he's done a lot toward this goal in real life, as well). He is also a pragmatist, who recognizes that browsers implement standards differently (or partially, or not at all) and that it is the job of the Web designer to make pages work anyway. Thus, his book includes lots of explicit and tightly focused tips (with code) that have to do with bamboozling non-compliant browsers into behaving as they should, without tripping up more compliant browsers. There's lots of coverage of design and testing tools that can aid in the creation of good-looking, standards-abiding documents. --David Wall
Topics covered: Why Web standards (such as XHTML, CSS, ECMAScript, and DOM) are good for everyone, and why site designers and browser makers should move towards standards compliance.
In just 24 sessions of one hour or less, you’ll learn how to build flexible, easy-to-maintain, standards-based websites with Microsoft Expression Web 3. Using this book’s straightforward, step-by-step approach, you’ll master the entire process, from concept through delivery. You’ll learn powerful ways to plan, design, construct, and even redesign websites that are simple to manage and easy to repurpose. Each lesson builds on what you’ve already learned, giving you a strong real-world foundation for success, no matter what kind of site you’re building!
Step-by-step instructions carefully walk you through the most common Expression Web 3 tasks.
Quizzes and Exercises at the end of each chapter help you test your knowledge.
By the Way notes present interesting information related to the discussion.
Did You Know? tips offer advice or show you easier ways to perform tasks.
Watch Out! cautions alert you to possible problems and give you advice on how to avoid them
Learn how to…
Build your first Expression Web 3 website in just five minutes
Establish work processes for building standards-based sites faster, with far less work
Write error-free code quickly and easily with Code view and IntelliSense
Create hyperlinks that simplify navigation, perform actions, and send commands
Understand, create, and modify CSS style sheets with unprecedented speed and accuracy
Use Dynamic Web Templates to consistently format (or reformat) hundreds of pages
Implement state-of-the-art interactivity with buttons, behaviors, and Cascading Style Sheets (CSS)
Publish simple Silverlight applications and add multimedia content from Flash and other sources
Build advanced drop-down and other CSS-based menus from scratch
Learn how and when to use each of Expression Web’s six publishing options
Integrate web application code written in ASP.NET or PHP
Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning -- defining how the Web and web pages work -- and builds from there. By the end of the book, you'll have the skills to create multi-column CSS layouts with optimized graphic files, and you'll know how to get your pages up on the Web.
This thoroughly revised edition teaches you how to build web sites according to modern design practices and professional standards. Learning Web Design explains:
How to create a simple (X)HTML page, how to add links and images
Everything you need to know about web standards -- (X)HTML, DTDs, and more
Cascading Style Sheets -- formatting text, colors and backgrounds, using the box model, page layout, and more
All about web graphics, and how to make them lean and mean through optimization
The site development process, from start to finish
Getting your pages on the Web -- hosting, domain names, and FTP
The book includes exercises to help you to learn various techniques, and short quizzes to make sure you're up to speed with key concepts. If you're interested in web design, Learning Web Design is the place to start.
About this product: Inspiring Web Design at a Glance
The Web Designer's Idea Book includes more than 700 websites arranged thematically, so you can find inspiration for layout, color, style and more. Author Patrick McNeil has cataloged more than 20,000 sites on his website, and showcased in this book are the very best examples.
Sites are organized by color, design style, type, theme, element and structure. It's easy to use and reference again and again, whether you're talking with a co-worker or discussing website design options with a client. As a handy desk reference for design layout, color and style, this book is a must-have for starting new projects.
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