About this product: Web 2.0 has arrived--find out how it can transform teaching and learning!
What is Web 2.0? Once upon a time, Web sites were isolated information 'silos'--all content and no functionality. Today, the next generation of Web sites gives power to the end-user, providing visitors with a new level of customization, interaction, and participation. Many Web sites now allow users to upload, categorize, and share content easily. Weblogs and podcasts allow anyone to publish or broadcast on any topic. Wikis provide information that is constantly updated by the end-user. Open-source software is free and customizable. These new technologies are changing our relationship to the Internet.
What can Web 2.0 tools offer educators? Web 2.0: New Tools, New Schools provides a comprehensive overview of the emerging Web 2.0 technologies and their use in the classroom and in professional development. Topics include blogging as a natural tool for writing instruction, wikis and their role in project collaboration, podcasting as a useful means of presenting information and ideas, and how to use Web 2.0 tools for professional development. Also included are a discussion of Web 2.0 safety and security issues and a look toward the future of the Web 2.0 movement. Web 2.0: New Tools, New Schools is essential reading for teachers, administrators, technology coordinators, and teacher educators.
Also available:
Database Magic: Using Databases to Teach Curriculum in Grades 4-12 - ISBN 1564842452 What Works in K-12 Online Learning - ISBN 1564842363 Toys to Tools: Connecting Student Cell Phones to Education - ISBN 1564842479
The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Home of the National Educational Technology Standards (NETS), the Center for Applied Research in Educational Technology (CARET), and ISTE's annual conference (formerly known as the National Educational Computing Conference, or NECC), ISTE represents more than 100,000 professionals worldwide. We support our members with information, networking opportunities, and guidance as they face the challenge of transforming education.
Some of the areas in which we publish are: -Web. 2.0 in the classroom-RSS, podcasts, and more -National Educational Technology Standards (NETS) -Professional development for educators and administrators -Integrating technology into the classroom and curriculum -Safe practices for the Internet and technology -Educational technology for parents
Integrate Web 2.0 trends and technologies into the enterprise
Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.
Foster collaboration and accelerate information dissemination with blogs and wikis
Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals
Capture and broadcast connection graphs and activity streams via social networks
Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups
Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies
Connect your Web 2.0 ecosystem through Web services, such as REST and JSON
“This book clearly shows how today’s industry pressures and business challenges mandate renewal of the contract between organizations and their IT assets and people–and it illustrates how a service-oriented approach to IT can help organizations go through the necessary transformation. The role of governance in bringing IT and business closer together is particularly well explained, and the book is worth reading for that alone.”
–Neil Ward-Dutton, Research Director, Macehiter Ward-Dutton
“It’s easy to pay lip service to the concept of business/IT alignment, but in The New Language of Business, Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. I’d recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs.”
–Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC
“A very valuable read. In today’s globally connected marketplace profitable growth requires business flexibility and continuous innovation, both of which are increasingly proving to be impossible without business modularity and the new table-stakes technology SOA.”
–Ron Williams, Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
“Sandy has provided a pragmatic and holistic perspective on Service Oriented Architectures. She adds credibility by sharing IBM’s in-depth customer research as well as case studies to support the findings. The book is a strong source book for those wanting to get started with SOA.”
–Judith Hurwitz, President & CEO, Hurwitz & Associates, coauthor,
Service Oriented Architectures for Dummies
“Few people have thought as long or as hard about SOA as Sandy Carter. This book embodies her invaluable work and the work of many at IBM to research, define, deploy and make SOA happen. Useful not just from a SOA perspective, but also as a concise articulation of the contemporary concepts fundamental to understanding where business and IT are heading.”
–Carol Baroudi, coauthor Service Oriented Architecture For Dummies, Senior Analyst, Aberdeen Group
“The New Language of Business: SOA & Web 2.0 is based on the collective feedback from industry leaders at organizations of all sizes, in more than 50 countries, who shared their views, experiences, and challenges of aligning technology with business goals.”
–From the foreword by Steve Mills, Senior Vice President and Group Executive, IBM Software Group
There is now a direct, provable link between an organization’s flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of key processes and infrastructure, both internally and externally. At the same time, they must learn to manage their processes far more dynamically and responsively.
They must become flex-pon-sive*.
Until recently, technology stood in the way of achieving these goals. Thanks to the emergence of service oriented architecture (SOA), Web 2.0, and open standards, technology now enables companies to achieve those goals. In The New Language of Business, one of IBM’s top SOA strategist demonstrates how business leaders can use innovations in technology to drive dramatic process improvements and support accelerating change.
Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most.
Drive competitive advantage through Service Oriented Architecture
Leverage the value of business process components and IT services
Achieve one version of the truth–finally!
Use information as a service to improve business insight and reduce risk
Master SOA governance and the service lifecycle
Manage IT infrastructure for business results, both short-term and long-term
Start fast: choose from three winning approaches
Get quick wins with business process management, collaboration or information
Implement on demand: what works–and what doesn’t
Discover key success factors–and ten critical mistakes to avoid
Create the flex-pon-sive* business!
•Learn the secrets of success from industry leaders at organizations of all sizes, from over 50 countries–and why SOA was unanimously chosen as the best way to address their challenges
•Leverage the IBM roadmap for SOA and Web 2.0 deployment, plus proven best practices learned in the field
•Understand what it means to be flex-pon-sive*–and how your organization can get there
In The New Language of Business, senior IBM executive Sandy Carter demonstrates how to leverage SOA, Web 2.0, and related technologies to drive new levels of operational excellence and business innovation.
Writing for executives and business leaders inside and outside IT, Carter explains why flexibility and responsiveness are now even more crucial to success–and why services-based strategies offer the greatest promise for achieving them.
You’ll learn how to organize your business into reusable process components–and support them with cost-effective IT services that adapt quickly and easily to change. Then, using extensive examples–including a detailed case study describing IBM’s own experience–Carter identifies best practices, pitfalls, and practical starting points for success.
Build the flex-pon-sive* business
* Flex-pon-sive* companies respond with lightning speed and agility to rapidly changing business needs. Flex-pon-sive* companies are focused on processes that are enabled for change through IT.
Foreword
Part I: Start at the Beginning–The Business
Chapter 1: The Innovation Imperative
Chapter 2: What Is Flex-pon-sive*?
Chapter 3: Deconstructing Your Business: Component Business Model
Part II: A Flexible Business Requires Flexible IT
Chapter 4: SOA as the DNA of a Flex-pon-sive* and Innovative Company
Chapter 5: SOA Key Concepts
Chapter 6: SOA Governance and Service Lifecycle
Chapter 7: Three Business-Centric SOA Entry Points
Chapter 8: What about Web 2.0 and SOA? Are They Related?
Part III: How to Implement Flex-pon-sive* in Your Business
About this product: Here is a book that will help public, school, and academic librarians take advantage of Web 2.0 technologies. Using an easy-to-understand writing style, author Ellyssa Kroski provides librarians and information professionals with a detailed look at the latest and hottest technologies. She provides innovative, realworld examples of libraries which are using these technologies to enhance their online presence, showcase services and increase patronage as well as helpful, illustrative screenshots. Whether to create a book review blog, social bookmark collection, subject specific RSS feed, or a specialized search engine, librarians will find this guide invaluable for promoting their services in a digital age and attracting even the most tech-savvy of patrons.
Want to supercharge your website with the latest searching, mapping, shopping, and imaging tools? Now you can build amazing mashups with help from this step-by-step guide. How to Do Everything with Web 2.0 Mashups shows you how to remix the best of Google, Amazon, Flickr, and eBay to create customized applications. You'll learn to use essential Web 2.0 technologies--including XML, JavaScript, XHTML, and REST--and seamlessly integrate them into your own innovative mashups.
Build dynamic mashups using XML and JavaScript
Use MySQL with PHP to retrieve data from databases
Receive data via RSS and Atom
Learn to use XMLHttpRequest, XML-RPC, REST, and JSON
Structure your mashup pages using XHTML
Incorporate Google searching and mapping technologies
Integrate Amazon Web Services
Include Flickr photos in your mashups
Tap into eBay tools and map the locations of eBay sellers
Successfully manage multiple technologies in your mashups
About this product: Exploring Web 2.0: Second Generation Interactive Tools - Blogs, Podcasts, Wikis, Networking, Virtual Worlds, and More is designed to help the casual computer user, students, parents, and teachers understand the latest in free and inexpensive web tools and their power for research, collaboration, and communication. It provides the history, background, and current overview of Web 2.0, RSS feeds, metadata, tags, tag clouds, and folksonomy to demystify the current jargon connected with this latest web phenomenon. Web 2.0 tools covered include: 1. Social bookmarking 2. Photo-sharing 3. Blogs 4. Podcasts 5. Vodcasts/Screencasts 6. Wikis 7. Mashups 8. Virtual Offices 9. E-Learning Course Management 10. Social/Professional Networking 11. Virtual Worlds 12. Online Communications
About this product: Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.
Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.
Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
Getting supporters to do more than give
Evaluating your Web site
Blogs — an important development in fundraising
The power of celebrity in building communities
How to leverage an individual supporter's social network
Online marketing to ethnic and special interest communities
How to influence single-gift Web donors to become monthly donors
The opportunities and challenges of multi-channel marketing
Why ePhilanthropy succeeds — seven pillars of e-success
Connecting with planned gift donors and prospects
Buttons and banners on company Web sites
Plus much more!
Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application.
Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes—way out on the leading edge and sure to turn conventional advertising on its head—how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide.
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.
Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how various businesses, large and small, are creating new opportunities on today's Web.
This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.
Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:
Flickr, a classic user-driven business, created value for itself by helping users create their own value
Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of
Social network effects can support a business-ever wonder how FaceBook grew so quickly?
Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web
Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
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