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BOOK
The Really, Really, Really Easy Step-by-Step Guide to Building Your Own Website: For Absolute Beginners of All Ages (Really, Really, Really Easy Step-By-Step Guide To...)
Cheryl Smith
$7.01

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Many Internet users would love to have their own Web page—but they haven’t the time, inclination, or budget for learning HTML or hiring professionals. This step-by-step practical guide helps them create a site from scratch, from planning the structure and registering the domain to attracting visitors and updating content. Best of all, the authors’ own supporting Web site offers free software for designing the pages, search engine optimization, and uploading the site to a server…all without knowing HTML!

BOOK
Build Your Own Website the Right Way Using HTML & CSS
Ian Lloyd
$18.78

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BOOK
I've Got a Domain Name--Now What???: A Practical Guide to Building a Website and Web Presence
Jean Bedord
$16.40

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Setting up your own domain and website without a readily available office expert can be challenging, even for the technically savvy. You have to choose from multiple options, from simple to complex, to configure web technology to meet your needs. Individually, each software component is not difficult. It's the oh-so-important details involved in putting them together that can be problematic.

This book is your guide to the many technology tools that can be utilized to build your web presence. Stages from registering a domain name to creating a website and utilizing your domain for email and internet marketing are outlined.

Top 5 things the reader will walk away with after reading the book:

• 1. Set up a domain registration correctly for asset protection, email and a website.
• 2. Evaluate options for building a website.
• 3. Become aware of alternative email configurations for domain names.
• 4. Make their domain and website findable using simple internet marketing techniques.
• 5. Learn basic online and offline tactics for driving web traffic to their website.

BOOK
Build a Website for Free
Mark Bell
$14.14

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Build a Website for Free

Build yourself a state-of-the-art website.It’s incredibly easy... and it won’t cost you a dime! You need a website. But you don’t need the hassles that usually go with building one, or the expense of hiring someone else to do it. Here’s your solution: Build a Website for Free! You’ll learn how you can use new Web 2.0 technologies to create a site that’s impressive and effective. And here’s the best part: You’ll do it all with software and tools that won’t cost you a dime!

•        Plan, organize, and design a site that really works, using tools you can find for free

•        Discover the simple secrets of writing pages people want to read

•        Use video on your site—and get someone else to pay for hosting it

•        Add an easy-to-update blog and start building your own web community

•        Quickly and easily handle “nuts and bolts” tasks, from getting your site name to uploading your
          content

•        Get your site picked up by Google, Yahoo!, and other search engines

•        Adapt your site for easy viewing on cell phones

Mark Bell is a Ph.D. student in the Indiana University Telecommunications department. He studies virtual worlds and mediated trust with the Synthetic Worlds Initiative and has spent 15 years in the computer industry. Mark created his first website in 1992, ran a web design company in the ‘90s, and consults on several academic web projects.

CATEGORY:  Internet/Web

BOOK
Always Be Testing: The Complete Guide to Google Website Optimizer
John Quarto-vonTivadar
$10.82

About this product:
Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

BOOK
Best Website: Simple Steps to Successful Websites
Nelson Bates
$14.99

About this product:
The Best Website® book shows how to profit at least $10,000 to $20,000 a month with your website business. The book details specifically "how-to" select the best type of web business to start, build a new website with Easy Web Design. Also, how to create remarkable Internet Marketing... with real results in 11 days! And finally a little known method about how to profit $100,000 in 30 days using a strategy no-one talks about.

BOOK
Building Findable Websites: Web Standards SEO and Beyond
Aarron Walter
$20.99

About this product:
This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

• Help more people find your site

• Help users find content within your site

• Encourage return visits

BOOK
The Complete Idiot's Guide to Creating a Website
Paul McFedries
$13.49

About this product:
The essential guide for getting the internet traffic every smallbusiness owner needs. CD included.

Today’s small-business websites require advanced features that visitors expect: streaming video and audio; e-commerce; custom surveys, forms, and polls; and discussion groups. This book covers all the basics of creating and publicizing a successful webpage.

•Free CD includes JavaScript and numerous templates
•Everything from design and publishing the site to automating and publicizing It
•100 million websites as of 2006—and it keeps on growing
•Simple and easy how-to for small businesses and organizations that can’t afford a professional web designer

BOOK
Create Your Own Website (4th Edition)
Scott Mitchell
$14.26

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Build a great personal or business website… absolutely no experience needed!

Why pay a professional web developer? If you can use a word processor, you can do it yourself! This package contains all the software, templates, and simple step-by-step instructions you need to build a great site in practically no time!

Build sites like these using our professional-quality templates:

-Family sites

-Hobby sites

-Community and nonprofit sites

-Online storefronts that accept credit card payments via PayPal

-Post video on YouTube

8 Easy Projects

In this book you’ll see just how easy it is to create your own website. The CD included with this book contains professional website templates and a free web page editor. With the web page editor, you can quickly and easily customize the templates into your personal websites. Better still, using the editor is as simple as using a word processor.

Use easy web-based services to:

-Sell products at your own eBay Store

-Create your own personal or professional blog

-Display your digital photos on your own Snapfish site

-Share your videos on YouTube

-Create a MySpace page that’ll stand out from the crowd

-Build your social network with your own Facebook presence

You won’t believe how easy it is to build your own site...or how much fun!

CD-ROM contains all the tools you need:

• The complete open source SeaMonkey Suite software toolset for building websites (no restrictions, not a demo!)
• HTML sample templates

BOOK
Website Optimization
Andrew B King
$16.80

About this product:
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs.

Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.