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BOOK
Starting a Yahoo! Business For Dummies
Rob Snell
$8.77

About this product:
Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

BOOK
How to Make Money Online with eBay, Yahoo!, and Google
Jill Finlayson
$7.19

About this product:

Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits

This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

BOOK
Learning the Yahoo! User Interface library: Develop your next generation web applications with the YUI JavaScript development library.
Dan Wellman
$34.20

About this product:
In Detail

The Yahoo! User Interface (YUI) Library is a set of utilities and controls, written in JavaScript, for building richly interactive web applications using techniques such as DOM scripting, DHTML, and AJAX. The YUI Library also includes several core CSS resources. All components in the YUI Library have been released as open source under a BSD license and are free for all uses.

This book covers all released components whether utility, control, core file, or CSS tool. Methods of the YAHOO Global Object are used and discussed throughout the book.
The basics of each control will be presented, along with a detailed example showing its use to create complex, fully featured, cross-browser, Web 2.0 user interfaces.

Besides giving you a deep understand of the YUI library, this book will expand your knowledge of object-oriented JavaScript programming, as well as strengthen your understanding of the DOM and CSS.

You will learn to create a number of powerful JavaScript controls that can be used straight away in your own applications.

What you will learn from this book?

• Explore the YUI Library--utilities, controls, core files, and CSS tools
• Install the library and get up and running with it
• Handle DOM manipulation and scripting
• Get inside Event Handling with YUI
• Create consistent web pages using YUI CSS tools
• Work with Containers--implementation, skinning, adding transitions, and tabs
• Debug, maintain, and update applications with the Logger control
• Examples included in the book:

• Calendar interface
• Autocomplete
• Creating panels
• Dialogs
• Custom tooltips
• Forms
• Split button
• TreeView Control
• Browser History Manager with Calendar
• Simple animation
• Custom animation
• Creating tabs and adding content dynamically
• Dragging and dropping
• Implementing sliders
• Logger at work
• Logging custom classes

Approach

The book is a tutorial, leading the reader first through the basics of the YUI library before moving on to more complex examples involving the YUI controls and utilities. The book is heavily example driven, and based around an approach of tinkering and extending to improve.

Who this book is written for?

This book is for web developers comfortable with JavaScript and CSS, who want to use the YUI library to easily put together rich, responsive web interfaces. No knowledge of the YUI library is presumed.

BOOK
Yahoo! SiteBuilder For Dummies (For Dummies (Computer/Tech))
Richard Wagner
$6.99

About this product:
Save up to $75 on Yahoo! Web Hosting!

Choose the right graphics, include links and feedback forms, and add "wow"

You too can develop cool Web sites with Yahoo! SiteBuilder and this handy, easy-to-follow guide! All the basics of good site design are here, plus step-by-step directions for creating your site with text, links, pictures, and animation. Once you're finished building your site, cash in a special offer from Yahoo! for discounted Web hosting and share your work with the world.

Discover how to

• Create and publish a basic site in minutes
• Use SiteBuilder templates
• Design a site that?s easy to navigate
• Avoid common mistakes amateurs make
• Offer maps and searches on your site

BOOK
Inside Yahoo! Reinvention and the Road Ahead
Karen Angel
$5.44

About this product:
Inside Yahoo!
Reinvention and the Road Ahead

"No company better reflects the zeitgeist of the Internet bubble than Yahoo!, which grew from a part-time hobby cataloging Web sites to a $130 billion media company to just another dot.com struggling to remake its business model–all within a span of seven years. Karen Angel walks readers through the company’s history, which is less about geeks and technology than it is about making technology less geeky (i.e., more accessible) to regular people. Along the way, the company’s founders, David Filo and Jerry Yang, learned many invaluable lessons. Inside Yahoo! is not only an interesting book but also an important one."
—Adam L. Penenberg, investigative journalist and coauthor of Spooked: Espionage in Corporate America

"Inside Yahoo! is a drama about people, but it also describes how Yahoo! the brand reflected the impact of the Internet. Initially perceived as a fad, it soon became a part of our lives so that now it is as hard for anyone to imagine life without Yahoo! as it is to imagine life without electricity. Yahoo! helped make the technology become invisible–like the Cheshire Cat."
—John Taysom, founder and Managing Partner, RVC Reuters Greenhouse Fund

BOOK
How to Sell Anything on Yahoo!...And Make a Fortune!: Build and Run a Successful Online Business with Yahoo!® Shopping
Skip McGrath
$2.00

About this product:

The book that puts online sellers in touch with Yahoo!’s 237 million users

Yahoo! is the third most active shopping site on the Internet and this hands-on guide makes it easy for anyone to start selling on Yahoo! in no time. How to Sell Anything on Yahoo! . . . And Make a Fortune! explains:

• What it takes to set up a Yahoo! Store that’s popular and profitable
• How to take advantage of Yahoo! Web hosting, sponsored searches, and affiliate programs
• Registration of domain names and how to use Yahoo!’s business mail services

If you are an entrepreneur or small business owner looking to make Yahoo! part of your online retail strategy, you need this book.

BOOK
Launching Your Yahoo! Business
Linh Tang
$5.35

About this product:

You’ve made the decision to take your business online, but where do you go from here?  Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.

BOOK
Working With Yahoo! Pipes, No Programming Required
Tony Loton
$15.95

About this product:
Yahoo! Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web. In this book you will learn how to: * Create Pipes by selecting modules from the library, and connecting them together graphically on the Pipe Editor's canvas; no programming required. * Publish your Pipes for the benefit of others. * Discover and take advantage of already-published Pipes. * Embed Pipe results directly in your own web pages. * Combine Yahoo! Pipes with Microsoft Popfly to create more innovative mashups. Many of the chapters conclude with an Exercise for the Reader, which helps you discover more "hands on". And don't worry, the answers are given too!

BOOK
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
$14.95

About this product:
Is it Web site, website, or web site? What’s the best on-screen placement for a top story? How can I better know my site’s audience? The rapid growth of the Web has meant having to rely on style guides that are intended for print publishing, such as The Chicago Manual of Style, Strunk and White’s The Elements of Style, or The Associated Press Stylebook, but these excellent guides do not address writing for the Internet. The Yahoo! Style Guide does. Writers and programmers at Yahoo!, faced with a lack of industry guidance fifteen years ago, began cobbling together a set of guidelines for Web writing. The seeds of The Yahoo! Style Guide were planted with their first in-house reference guide, and Yahoo! content creators have built and added to the guide ever since, making it the go-to manual inside Yahoo!. Polished and expanded for its public debut, this resource will cover the basics of grammar and punctuation as well as Web-specific ways to perfect a site, such as: • Identifying the audience and making the site accessible to everyone • Constructing clear and compelling copy • Developing a site’s unique voice • Streamlining text for mobile devices • Optimizing Web pages to increase the chances of appearing in search results • Streamlining text so that people can read your pages at Internet speed. The Yahoo! Style Guide will help anyone who writes, edits, or designs for the Internet accomplish their work with clarity and precision.

BOOK
Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
Dennis R. Mortensen
$1.51

About this product:
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.