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BOOK
Development with the Force.com Platform: Building Business Applications in the Cloud
Jason Ouellette
$26.22

About this product:

Foreword by Craig Weissman, CTO, Salesforce.com

Build Cloud-Based Enterprise Applications Fast–and Drive More Value at Lower Cost!

Using the Force.com platform, enterprise developers can build and deploy powerful applications far more rapidly than traditional J2EE, Microsoft .NET, or LAMP technology stacks permit. With a free subscription to the Force.com platform, developers can build apps that solve virtually any enterprise challenge with remarkable value, scalability, and reliability.

This is the first book that brings together all the practical, technical guidance you need to make the most of Force.com in your own custom enterprise applications. Leading Force.com developer Jason Ouellette helps you identify suitable uses for Force.com and provides all the insights and sample code needed to rapidly prototype, deploy, and integrate with production-quality Force.com applications.

Ouellette provides realistic code examples at every step, emphasizing maintainability, flexibility, and

interoperability throughout. Writing for developers, architects, and analysts, he shows how to

•   Create custom enterprise apps on Force.com in days or weeks, not months or years

•   Leverage Force.com’s extensive capabilities for storing, managing, and securing data

•   Quickly create sophisticated business logic with the Apex programming language

•   Use Visualforce to construct custom user interfaces

•   Establish automated or semiautomated workflows

•   Implement Ajax behaviors without writing JavaScript code or learning new JavaScript libraries

•   Integrate Force.com-based data and processes with other applications, inside and outside the platform

•   Display reports as state-of-the-art dashboards

•   Integrate Force.com applications with existing Single Sign-On systems

This book’s extensive sample code may be downloaded from Force.com AppExchange at http://sites.force.com/appexchange/listingDetail?listingId=a0N30000001SS3rEAG

BOOK
Salesforce.com For Dummies (For Dummies (Computer/Tech))
Liz Kao
$10.00

About this product:
Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? Salesforce.com For Dummies, 3rd Edition, has just what you need!

Salesforce.com is like an assistant for your sales, customer service, and marketing efforts — one that never takes a day off and never asks for a raise. Because it’s an Internet service, you sign up and log in through a browser, and it’s immediately available. Salesforce.com For Dummies, 3rd Edition shows you how to choose the right edition of Salesforce.com, and then how to use it to:

• Prospect, manage accounts, develop contacts, and calculate forecasts
• Manage your customers and your teams, and close more business
• Analyze, migrate, and maintain your data
• Track and resolve customer service issues
• Generate and pursue more sales leads and boost your revenue
• Use Salesforce with Google AdWords and manage your Internet marketing
• Integrate Salesforce.com with ERP applications for greater value
• Make sales data available to sales reps, managers, and executives
• Follow the sales process from lead to close and see how to maximize your productivity

You already know how competitive business is today, so there’s no time to lose! Salesforce.com For Dummies, 3rd Edition gets you going with this all-important CRM technology right away.

BOOK
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability
David Taber
$20.54

About this product:

Praise for Salesforce.com^® Secrets of Success

 

“Salesforce.com is usually thought of as an SFA system, but it really needs to be thought of as a full-fledged CRM. For more than five years, I’ve headed up marketing teams trying to expand the power of SFDC for highly automated Internet customer interaction systems. Salesforce.com^® Secrets of Success is required reading for the modern marketer, sales exec, or customer support professional.”

–Mark de Visser, CEO of Sonatype

 

“Salesforce.com^® Secrets of Success is terrific because it gives guidance to every major executive, as well as tactical recommendations to the implementation team. Using this book’s methods ensures the high user adoption rate we achieved at Syneron. It also provides hundreds of tips that save time and money in the real world.”

–Doron Gerstel, CEO of Syneron Medical

 

“Salesforce.com^® Secrets of Success helps the busy executive figure out what to do–and not to do–when a Salesforce system is being built or extended. I appreciate the balance it provides, giving strategic guidance to the executive team and tactical tips to the implementers.”

–Dave Kellogg, CEO of Mark Logic

 

“Salesforce.com^® Secrets of Success focuses on the business processes that surround SFDC–the things that people do to leverage the system and become more effective. Any organization going through internal change in sales, marketing, or other customer-facing teams needs to see and work on the big picture. This book helps them do just that.”

–Jon Lambert, CFO of Wombat Trading Systems division, New York Stock Exchange

 

“Mr. Taber takes a hard look at reality and CRM systems and finds the way to bridge the gap between the two using Salesforce.com. You are sure to succeed with your Salesforce.com initiative by reading this excellent book. This is the Salesforce.com ‘manual’ we were all looking for.”

–Joshua Meiri, Salesforce.com User Group Leader

 

“Salesforce.com^® Secrets of Success combines Agile with Salesforce.com, the most widely used, hosted SFA system. Taber takes it one step further by telling product marketers and product managers how to use SFDC and the latest Agile tools to do their jobs better. A must-read.”

–Rich Mironov, CMO of Enthiosys

 

“Salesforce.com^® Secrets of Success is the distillation of lessons learned at dozens of SFDC customers, and every lesson has been put in terms that people at every level of the organization can understand. I only wish this book had been out when we were building out our system–we could have saved endless meetings by simply following its best practices.”

–Daniel Moskowitz, CFO of Zend Technologies

 

“Salesforce.com^® Secrets of Success is an invaluable guide for the executive wanting to get the most leverage from Salesforce.com. The book tells the executive what to ask for–and what not to ask for–to get the best revenue visibility and results from the team. We’ve been steadily expanding our SFDC system to make it into a full-fledged CRM, using the techniques from this book. This book is highly recommended for companies that want to grow their size and sales performance.”

–Dave Robbins, CEO of BigFix

 

“Salesforce.com^® Secrets of Success is the first book to apply Agile methods to SFA/CRM systems development, and it breaks new ground for both the technologist and executive. At ThoughtWorks, we’ve been using Agile for years, and Taber’s Salesforce approaches really pay off.”

–Roy Singham, CEO of ThoughtWorks

 

“I have been waiting years for this book and never knew it! David Taber has written an excellent guide to the benefits and pitfalls of implementing SFDC and, in the process, provides insight and valuable information on successfully navigating through user groups, management, sales, marketing, and IT departments to get the best results.”

–Dan Weiss, Manager of Sales and Marketing Applications, Bell Microproducts

Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now

Discover Real-World Best Practices–Without Paying Expensive Consultants

You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com^® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay a consultant $300/hour to get...information you won’t find in any other book!

Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resources–all part of the Revenue Overdrive™ system that gives your organization maximum results from Salesforce.com.

• Achieve higher end-customer satisfaction and dramatic sales productivity gains
• Use the SFA Maturity Model^™ to assess readiness, fill gaps, and gain early, deep user adoption
• Overcome “people, product, and process” pitfalls that can limit the value of Salesforce.com
• Learn which tools, add-ons, features, and extensions are right for your implementation

This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries–with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.

BOOK
AskMen.com Presents The Guy's Guide to Romance: The 11 Rules for Finding a Woman & Making Her Happy
James Bassil
$9.71

About this product:

The Guy's Guide to Romance is an indispensable handbook filled with fundamentals that every man can use to enter into or maintain a happy, healthy relationship. Divided into 11 rules, The Guy's Guide to Romance helps you cater to your girlfriend's wants and needs and teaches you how to get her to do the same for you. You'll learn how to handle arguments and jealousy, how to live together without driving each other crazy, and how to balance your social life with your romantic life. From the first date to the marriage proposal, from meeting her family to keeping the relationship exciting, The Guy's Guide to Romance is essential reading for every man who wants to get a great girl—and keep her.

BOOK
The Official Guide to Ancestry.com
George G. Morgan
$15.65

About this product:

BOOK
Republic.com 2.0
Cass R. Sunstein
$14.36

About this product:

What happens to democracy and free speech if people use the Internet to listen and speak only to the like-minded? What is the benefit of the Internet's unlimited choices if citizens narrowly filter the information they receive? Cass Sunstein first asked these questions in 2001's Republic.com. Now, in Republic.com 2.0, Sunstein thoroughly rethinks the critical relationship between democracy and the Internet in a world where partisan Weblogs have emerged as a significant political force.

Republic.com 2.0 highlights new research on how people are using the Internet, especially the blogosphere. Sunstein warns against "information cocoons" and "echo chambers," wherein people avoid the news and opinions that they don't want to hear. He also demonstrates the need to regulate the innumerable choices made possible by technology. His proposed remedies and reforms emphasize what consumers and producers can do to help avoid the perils, and realize the promise, of the Internet.

BOOK
Love Com, Vol. 15 (Love*Com)
Aya Nakahara
$5.44

About this product:
Love Matters, Not Size; The Long and the Short of First Love; They put the Comedy back in Complex R to L (Japanese Style). When Risa and Ôtani are invited to Mighty and Jody's wedding on a tropical island--all expenses paid--the world couldn't seem sunnier! But when they arrive with the gang, Risa and Ôtani discover they're expected to share a room. Will the stress of the uncomfortable situation cast clouds on the festivities? Risa Koizumi is the tallest girl in class, and the last thing she wants is the humiliation of standing next to Atsushi Ôtani, the shortest guy. Fate and the whole school have other ideas, and the two find themselves cast as the unwilling stars of a bizarre romantic comedy duo.

BOOK
Developer's Workshop to COM and ATL 3.0
Andrew Troelsen
$16.50

About this product:
Microsoft s Component Object Model is one of the most important concepts in software development today. Developer s Workshop to COM and ATL 3.0 provides an in-depth treatment of COM and shows how to adopt a component framework, namely ATL, to help lessen the burden of repetitive code. Every chapter contains integrated lab assignments that give you numerous opportunities to build COM clients and servers using raw C++ and IDL, as well as the Active Template Library. The book is divided into five sections, each focusing on a particular aspect of COM and ATL development. The book begins with a review of object-oriented and interface-based programming techniques, then moves into the core aspects of COM, including a full examination of language independence and location transparency. The author illustrates the numerous CASE tools used during ATL development and discusses apartments, COM exceptions, object identity, and component housing, in addition to various advanced concepts such as COM categories and tear-off interfaces. The fourth section examines a number of COM patterns such as enumerators, collections, scriptable objects, and callback interfaces. The book closes with an investigation of using ATL as a windowing framework and wraps up with the development of a full-blown animated ActiveX control using ATL.

BOOK
MacMost.com Guide to Switching to the Mac
Gary Rosenzweig
$10.69

About this product:

MacMost.com Guide to Switching to the Mac

Switching to the Mac? Awesome! You’ve got company—lots of it! And with this book, you’ve got help, too... all the help you’ll ever need!

MacMost.com founder Gary Rosenzweig quickly gets you comfy with your new Mac, demonstrates the ”Mac way” to perform every common Windows task, and shows how to do more with Macs than you ever could in Windows... way more!

It’s all here—everything from choosing the right Mac to creating your own videos and DVDs. Rosenzweig covers the latest Macs and the new Mac OS X 10.6 Snow Leopard operating system. Best of all, he focuses on what today’s computer users need to know, including loads of coverage of using your Mac on the Web.

Every Mac switcher needs a friendly Mac expert to show them the ropes. With this book, you’ve got yours!

      •     Discover what’s different about your Mac’s hardware and software—
and what’s similar, too

      •     Navigate the Finder and learn how Mac files are organized

      •     Make the most of the Mac’s built-in applications

      •     Move your stuff from your PC to your new Mac

      •     Use Safari, Mac’s great built-in Web browser

      •     Set up Mac email, instant messaging, and audio and video chatting

      •     Share, back up, and archive your files

      •     Choose and use Mac business and productivity applications

      •     Organize your music and buy new songs with iTunes

      •     Import, manage, edit, and share your photos

      •     Create awesome videos with iMovie, QuickTime, and iDVD

      •     Run Windows on your Mac, if you must

      •     Keep your Mac up to date and running smoothly

Gary Rosenzweig is the producer of MacMost.com and the host of the MacMost Now video podcast. MacMost focuses on teaching people how to get the most from their Macs with tutorials, reviews, and tips. His previous 12 books include ActionScript 3.0 Game Programming University and The MacAddict Guide to GarageBand. He also runs several Web-based game websites, including GameScene.com.

CATEGORY:  Mac Operating Systems

BOOK
AskMen.com Presents The Style Bible: The 11 Rules for Building a Complete and Timeless Wardrobe
James Bassil
$9.73

About this product:

The Style Bible is an indispensable handbook filled with fundamentals that every man can use to improve his dress sense and lifestyle. Divided into 11 rules, The Style Bible helps you build a versatile wardrobe; coordinate different colors, patterns, and accessories; learn which clothes flatter your body type; and navigate the worlds of shoes, jeans, and watches. You'll also learn how to dress appropriately for any occasion or environment, from meetings at the office to first dates and nights on the town. With instructive illustrations and loads of tips, The Style Bible is essential reading for every man who wants to dress to impress.