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BOOK
The Courage to Create
Rollo May
$7.57

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"A lucid and highly concentrated analysis of the creative process. . . . [May] describes the requisites for the creative encounter and the moment of the 'breakthrough'."—Saturday Review

What if imagination and art are not, as many of us might think, the frosting on life, but the fountainhead of human experience? What if our logic and science derive from art forms, rather than the other way around? In this trenchant volume, Rollo May helps all of us find those creative impulses that, once liberated, offer new possibilities for achievement.

BOOK
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Renée Mauborgne
$16.13

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Winning by Not Competing: A Fresh Approach to Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

BOOK
The Necessary Revolution: How individuals and organizations are working together to create a sustainable world.
Nina Kruschwitz
$14.85

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Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally sound products and processes would be more cost-effective than wasteful ones. A world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining – that world is already emerging.

A revolution is underway in today’s organizations. As Peter Senge and his co-authors reveal in The Necessary Revolution, companies around the world are boldly leading the change from dead-end “business as usual” tactics to transformative strategies that are essential for creating a flourishing, sustainable world. There is a long way to go, but the era of denial has ended. Today’s most innovative leaders are recognizing that for the sake of our companies and our world, we must implement revolutionary—not just incremental—changes in the way we live and work.

Brimming with inspiring stories from individuals and organizations tackling social and environmental problems around the globe, THE NECESSARY REVOLUTION reveals how ordinary people at every level are transforming their businesses and communities. By working collaboratively across boundaries, they are exploring and putting into place unprecedented solutions that move beyond just being “less bad” to creating pathways that will enable us to flourish in an increasingly interdependent world. Among the stories in these pages are the evolution of Sweden’s “Green Zone,” Alcoa’s water use reduction goals, GE’s ecoimagination initiative, and Seventh Generation’s decision to shift some of their advertising to youth-led social change programs.

At its heart, THE NECESSARY REVOLUTION contains a wealth of strategies that individuals and organizations can use — specific tools and ways of thinking — to help us build the confidence and competence to respond effectively to the greatest challenge of our time. It is an essential guidebook for all of us who recognize the need to act and work together—now—to create a sustainable world, both for ourselves and for the generations to follow.

BOOK
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Anthony Ulwick
$14.32

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A world-renowned innovation guru explains practices that result in breakthrough innovations

"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."

-Clayton Christensen

For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually.

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated.

Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives.

With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to:

-Obtain unique customer inputs that make predictable innovation possible -Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do -Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value -Systematically define breakthrough products and services concepts

Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.

BOOK
How to Create a Magical Relationship: The 3 Simple Ideas that Will Instantaneously Transform Your Love Life
Shya Kane
$8.58

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A heartfelt masterpiece for making your relationship last--from the internationally renowned speakers, workshop leaders, and lifelong soul mates

An instant classic in the field of love and relationships, this deeply profound book by self-help gurus Ariel and Shya Kane teaches you and your partner how to have a successful relationship in three simple steps. By learning how to let go, let be, and fully commit to the happiness that can only be found within you and each other, you will rediscover the passion that first brought you together and the magic to keep you as a couple.

“10 stars . . . outstanding.”
--Dr. Maryel McKinley, Awareness magazine

“A masterpiece . . . unprecedented by any other relationship genre book this reviewer has ever come across.”
--Wisdom magazine

BOOK
1001 Ideas to Create Retail Excitement, Revised Edition (2003)
Edgar A. Falk
$12.20

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In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.

In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.

BOOK
The New Create an Oasis with Greywater: Choosing, Building and Using Greywater Systems - Includes Branched Drains
Art Ludwig
$13.31

About this product:
Create an Oasis describes how to quickly and easily choose, build, and use a simple greywater system. Some can be completed in an afternoon for under $30.

It also provides complete instructions for more complex installations, how to deal with freezing, flooding, drought, failing septics, low perk soil, non-industrialized world conditions, coordinating a team of professionals to get optimum results on high-end projects, and "radical plumbing" that uses 90% less resources.

BOOK
Reinventing the Body, Resurrecting the Soul: How to Create a New You
Deepak Chopra
$14.42

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Fifteen years after his #1 New York Times bestseller, Ageless Body, Timeless Mind, Deepak Chopra revisits "the forgotten miracle"–the body's infinite capacity for change and renewal. You cannot take advantage of this miracle, Chopra says, unless you are willing to completely reinvent your body, transforming it from a material object to a dynamic, flowing process. "Your physical body is a fiction," Chopra contends. Every cell is made up of two invisible ingredients: awareness and energy.

Using Chopra's ten steps to wholeness, you can harness those basic elements to change the distorted energy patterns that are the root cause of aging, infirmity, and disease.

Transformation can't stop with the body, however; it must involve the soul. The soul–seemingly invisible, aloof, and apart from the material world–actually creates the body. Only by going to the level of the soul will you access your full potential, bringing more intelligence, creativity, and awareness into every aspect of your life.

Reinventing the Body, Resurrecting the Soul delivers ten breakthroughs–five for the body, five for the soul–that lead to self-transformation. In clear, accessible terms, Chopra shows us how to commit ourselves to deeper awareness, focus on relationships instead of consumption, embrace every day as a new world, and transcend the obstacles that afflict body and mind.

Deepak Chopra has inspired millions with his profound teachings over the years. His bestselling books have explored the mind/body connection and the power of spirit. With his latest book, he invites you to experience with him the miracles that unfold when we connect the body directly to the awesome mysteries that give life meaning–directly to the soul. When you have completed this journey, after reinventing your body and resurrecting your soul, the ecstasy of true wholeness becomes possible for the very first time.

BOOK
1989: The Struggle to Create Post-Cold War Europe (Princeton Studies in International History and Politics)
Mary Elise Sarotte
$20.21

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There are unique periods in history when a single year witnesses the total transformation of international relations. The year 1989 was one such crucial watershed. This book uses previously unavailable sources to explore the momentous events following the fall of the Berlin Wall twenty years ago and the effects they have had on our world ever since.

Based on documents, interviews, and television broadcasts from many different locations, including Moscow, Berlin, Bonn, Paris, London, and Washington, 1989 describes how Germany unified, NATO expansion began, and Russia got left on the periphery of the new Europe. Mary Sarotte explains that while it was clear past a certain point that the Soviet Bloc would crumble, there was nothing inevitable about what would follow. A wide array of political players--from leaders like Mikhail Gorbachev, Helmut Kohl, George H. W. Bush, and James Baker, to organizations like NATO and the European Community, to courageous individual dissidents--all proposed courses of action and models for the future. In front of global television cameras, a competition ensued, ultimately won by those who wanted to ensure that the "new" order looked very much like the old. Sarotte explores how the aftermath of this fateful victory, and Russian resentment of it, continue to shape world politics today.

Presenting diverse perspectives from the political elite as well as ordinary citizens, 1989 is compelling reading for anyone who cares about international relations past, present, or future.