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BOOK
What Would Google Do? LP
Jeff Jarvis
$21.83

About this product:

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

BOOK
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
Bryan Todd
$16.47

About this product:
Introduces Google's new user interface

The first in its category to cover Google's new User Interface, this second edition provides you with a competitive edge you can't find anywhere else. Using the latest how-to information paired with current screenshots, fresh examples, and new techniques, you'll learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide offers an as comprehensive, or current, look at today’s fastest, most powerful advertising medium.

Ultimate Guide to Google Ad Words features:

• Over $100 in free online bonus tutorials and downloads
• Ongoing e-mail updates on Google's ever-changing system
• Strategies to maximize leads, avoid click fraud, and get the most return on your money

You'll also uncover priceless techniques including how to manage the Quality Score factor, slash bid prices, develop effective keyword lists, and write killer advertising copy. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

BOOK
Advanced Web Metrics with Google Analytics
Brian Clifton
$21.63

About this product:
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

BOOK
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Dharmesh Shah
$13.92

About this product:
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

BOOK
Google SketchUp for Site Design: A Guide to Modeling Site Plans, Terrain and Architecture
Daniel Tal
$27.08

About this product:
Google SketchUp for Site Design illustrates a holistic approach to SketchUp: how it works and more importantly, what to do with it.

Filled with tutorials from front to back, the book focuses on the start and completion of projects that include rich detail and expression. Each part and chapter of the book builds on the previous chapters and tutorial.

You will learn how to approach modeling site plans, buildings and site elements: from modeling each of these exterior environment elements to piecing them together to generate a singular and expressive model.

The book culminates with tutorials demonstrating effective and simple ways to include grades and terrain using the Sandbox tools and how best to integrate the entire approach with AutoCAD and SketchUp.

Also included are links to supplemental on-line resources such as YouTube tutorials and free tutorial and example models from 3D Warehouse.

The book is useful for all SketchUp proficiency levels including beginners, hobbyists, and professionals.

BOOK
Planet Google: One Company's Audacious Plan to Organize Everything We Know
Randall Stross
$1.79

About this product:
Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?

As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion.

Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks.

The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests?

Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large.

BOOK
Google AdWords For Dummies (For Dummies (Computer/Tech))
Howie Jacobson
$13.61

About this product:

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools
• Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

BOOK
Google SketchUp 7 For Dummies (For Dummies (Computer/Tech))
Aidan Chopra
$13.60

About this product:
Google SketchUp is the exciting free software package that makes 3D available to everybody. Whether you need to build 3D models for work, or you’ve just always wanted to explore 3D modeling, Google SketchUp was made for you. Still, it does take a bit of understanding to get started, so turn to Google SketchUp 7 For Dummies.

In classic For Dummies tradition, Google SketchUp 7 For Dummies gets right to the point so you can start creating 3D models right away. You’ll learn to:

• Set up SketchUp, learn about edges and faces, use inferences and guides, and build your first model
• Establish a basic end-to-end workflow for creating and sharing models
• Model non-boxy objects like terrain, characters, bottles, and spheres
• Add details like stairs, gutters, and eaves
• Spruce up your models with styles and shadows to add effects, make objects pop, and enhance realism
• Use the LayOut function to draw with vector tools, add text and callouts, and print your work
• Design buildings and objects, export your models to other design programs or to Google Earth, and explore 3D animation

On the book’s companion Web site, you’ll also find a bonus chapter and videos demonstrating more about what you can do with Google SketchUp. Google SketchUp 7 For Dummies also shows you what SketchUp can and can’t do, and offers tips for solving common problems. Add a new dimension to your work today!

BOOK
The Google Way: How One Company Is Revolutionizing Management as We Know It
Bernard Girard
$14.47

About this product:

BOOK
Google Analytics 2.0
Mary E. Tyler
$10.02

About this product:
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.