With 2 billion sites on the Web, who's looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and apply Analytics results, even if you're not a Web pro
See how other companies use Analytics data
Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking
Apply the information you'll get from reports on traffic, visitors, content, site searches, and more
Drill down deeper with advanced techniques, tips, and hacks
Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.
Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.
Learn how to:
Build a powerful, streamlined campaign from scratch
Develop high quality keyword lists
Write killer advertising and website copy that gets clicks
Get your ads in front of the best audience possible
Keep your ads showing up with high quality scores
Triple your traffic with site-targeted AdSense and Google image ads
Earn high rankings in Google’s organic search results
Slash your bid prices
Gain more conversions and sales
Avoid costly mistakes made by all Google advertisers
Determine what’s working with Google’s conversion tracking
And more!
Plus get FREE e-mail updates on Google’s ever-changing system!
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
About this product: Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.
This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API
Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
About this product: Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
About this product: Whether it's a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn't our fault. Our brains simply aren't designed to deal with the pressures and competing demands on our attention in today's fast-paced, information-saturated, digital world. What's more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized.
But it doesn't have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google's effort to "organize the world's information," offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever.
But if you're looking for traditional, rigid, one-size-fits-all strategies for organization, this isn't the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles.
From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Era is chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive–and less stressed--in our 21st-century world.
A completely updated reference to help you get the most value out of your AdWords campaigns
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.
Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.
A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
Reviews new, free tools included in AdWords as well as new and improved third-party tools
Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
Includes a Google AdWords gift card worth $25 (details inside book)
With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!
About this product: Google SketchUp is the exciting free software package that makes 3D available to everybody. Whether you need to build 3D models for work, or you’ve just always wanted to explore 3D modeling, Google SketchUp was made for you. Still, it does take a bit of understanding to get started, so turn to Google SketchUp 7 For Dummies.
In classic For Dummies tradition, Google SketchUp 7 For Dummies gets right to the point so you can start creating 3D models right away. You’ll learn to:
Set up SketchUp, learn about edges and faces, use inferences and guides, and build your first model
Establish a basic end-to-end workflow for creating and sharing models
Model non-boxy objects like terrain, characters, bottles, and spheres
Add details like stairs, gutters, and eaves
Spruce up your models with styles and shadows to add effects, make objects pop, and enhance realism
Use the LayOut function to draw with vector tools, add text and callouts, and print your work
Design buildings and objects, export your models to other design programs or to Google Earth, and explore 3D animation
On the book’s companion Web site, you’ll also find a bonus chapter and videos demonstrating more about what you can do with Google SketchUp. Google SketchUp 7 For Dummies also shows you what SketchUp can and can’t do, and offers tips for solving common problems. Add a new dimension to your work today!
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.
Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.
As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.
Google's culture is one of innovation. Why not make that spirit of innovation your own?
About this product: A free alternative to Microsoft Office? Google Apps gives you that plus plenty of bonus reasons to switch: collaborate on documents with others at the same time; whip up a Web page stocked with downloadable files; and work on it all from any Web-connected computer. About the only thing Google doesn't offer is a guide like Google Apps: The Missing Manual--the authoritative and reader-friendly way to break free of Office.
Top 14 Google Docs Tricks 1. If you install Google Gears (http://gears.google.com/), you can edit Docs word-processing documents offline, and Docs automatically syncs them with the online version the next time you sign in online. 2. If you make other folks collaborators on Docs documents and spreadsheets, everyone can work on the files simultaneously. To invite collaborators, head to the upper-right Share button (for documents) or Share tab (for spreadsheets). 3. It’s a snap to publish documents created in Docs as blog posts—just select "Publish as web page" from the Share menu, and then click the "Post to blog" button. 4. If you want to embed a Docs presentation in a Web site, just go to the Publish tab, click "Publish document", and then copy the HTML that appears in the Mini Presentation Module box. Paste the code into your site’s HTML, upload the revised version of the site, and voilà! 5. Google gives you a whole slew of functions to help make working with spreadsheets more efficient. For the complete list, go to www.docs.google.com/support/spreadsheets. (The GoogleLookup function is particularly nifty.) 6. If your Docs list is getting cluttered, you can hide files (documents, spreadsheets, or presentations) to keep your list clean. Just turn on the checkbox next to any file you want to hide (you can select more than one), and then click the Hide button. To make a hidden file reappear, find All Items in the left-hand menu and, if necessary, click its + sign to expand it. Then click Hidden to see your hidden files; select the one(s) you want to see in your Docs list, and then click Unhide. 7. You can easily turn spreadsheet data into all kinds of charts: column, bar, pie, line, area, or scatter. To create a chart, open your spreadsheet to the Edit tab, select the range of cells you want to convert into a chart, and then click the "Add chart" button. In the Create Chart box that appears, tell Docs what kind of chart you want to create and fill in the other info it needs, and then click "Save chart." 8. If you create a chart based on a Docs spreadsheet, you can save it as an image and insert it into a Docs document. After you create your chart, click its upper-left Chart link and select "Save image". Save it to your computer, and then open the document you want to put it in. Click Insert and select Image, then tell Docs where to find the file on your computer. 9. If you don’t like a change that you (or someone else) made to one of your Docs files, no problem. Just head to that file’s revision history (click File and then choose "Revision history") and pick a previous version that you like better. 10. If you’re working on a computer that doesn’t have Adobe Reader and you need to print a document, click Share and select "View as web page (Preview)" to open the formatted document as a Web page. You can then print it from your Web browser. The formatting isn’t quite as good as if you print from a PDF—and you’ll probably have the browser’s header and footer—but all the content is there. 11. If you’ve published a Docs document as a Web page, you can make the Web page update automatically whenever you edit the document. Just click Share and select "Publish as web page"; then turn on the "Automatically republish when changes are made" checkbox. 12. To see how your Docs document will look to folks you share it with, click the Share This Document page’s "Preview document as a viewer" link. If the preview doesn’t look quite right, then go back and edit the document before you share it. 13. You can add YouTube videos to your Docs presentations. In the blue bar above the edit pane, click "Insert video". Google opens a box where you can search YouTube videos by keyword. Find the one you want and click it to select it. Then click the Insert Video button to put the video on your slide. Once it’s there, you can move, resize, or delete it, just like any image or shape. During a slideshow, viewers can play the video by clicking the Play button on its slide. 14. When you’ve got several collaborators editing the same document all at once, have each person choose a different color for his text to help sort out who made what changes. (The simplest thing is to have each person use the same text and highlight color.) Then, when you finalize the document, simply select the whole thing and click the "Text color" button to change the rainbow of text colors to basic black.
Top 10 Cool Things about Gmail 1. Gmail’s system of organizing emails into conversations (a collection of all the messages in an exchange) makes it easy to keep track of the various messages in a discussion. 2. You can access Gmail from a cellphone or other mobile device. Just start up your phone’s browser and point it to http://gmail.com to sign in. 3. Although you can have periods in your Gmail address, Gmail doesn’t actually recognize periods—it treats the address exactly the same with or without the periods. So if your Gmail address is jesse.smith@gmail.com, emails sent to jessesmith@gmail.com or even j.e.s.s.e.s.m.i.t.h@gmail.com will reach you. 4. If you’re reading an email and want to set up a filter for this message and similar ones, click More Actions and select "Filter messages like these". (You can also select messages in a mailbox, and then choose this option.) Gmail shows the filter options with the sender’s From address already filled in. From there, you can filter by sender and/or any of the other filtering criteria. 5. Gmail scans your emails, looks for keywords, and then pairs the email with advertising that relates to those keywords. Usually, one ad’s displayed above the message you’re reading and several others are on the right-hand side of the page (they’re easy to ignore). But Gmail tries to keep things tasteful, so if you receive an email about a tragedy, such as a death in the family, you won’t see any ads at all. 6. You can set up your Gmail account so that messages sent to your other email accounts arrive in your Gmail inbox. That way, you can check all your email accounts in one place. Even better, in Gmail, you can send emails so that they look like they come from your various email accounts. 7. If you write emails in more than one language, Gmail tries to guess the language of the email you’re working on and uses the appropriate dictionary. (If Gmail’s wrong, next to the Check Spelling link, click the arrow, and, from the list that appears, select the language you want.) 8. You can chat with your AOL Instant Messenger buddies through Gmail’s version of Google Talk. In Gmail’s left-hand Chat section, click the Options link and select "Sign into AIM", then follow the directions. 9. To help protect you from viruses and other Internet threats, Gmail neither sends nor receives executable files—they typically have the file extension .exe—which can launch programs and wreak havoc on your computer. 10. Instead of folders to file your messages in, Gmail uses labels to organize messages. You can assign more than one label to a message, so you have several ways of finding it and don’t have to remember which folder you put it in.
11 Ways to Save Time with Google Apps 1. With Google Docs, you and your coworkers can edit the same document simultaneously, so you don’t have to waste time emailing files or tracking down the current version. 2. Put the Gmail gadget on your iGoogle page so you know right away when new email lands in your inbox (and can read it with one click). 3. When you’re away from a computer, check your Google Calendar events and appointments by sending a quick text message from your cell phone. Send one of these messages to GVENT (48368):
"Next" to get a message about the next event in your calendar.
"Day" to get a message listing all of today’s events.
"Nday" to get a message listing tomorrow’s events.
4. Don’t waste time waiting around for a friend or coworker to answer your email. Use Google Talk to see at a glance whether the other person is online; if she is, click her name to start chatting. 5. Quit slowing yourself down by reaching for the mouse. Use the keyboard shortcuts available for Google Docs (http://documents.google.com/support/bin/answer.py?hl=en&answer=66280), Gmail (http://mail.google.com/support/bin/answer.py?hl=en&answer=6594), and Google Calendar (http://www.google.com/support/calendar/bin/answer.py?hl=en-ch&answer=37034) to bring your data entry up to power-user speed. 6. If you use Firefox or Internet Explorer to browse the Web, install the Google Toolbar so you can keep an eye on Gmail, add events to your Calendar, and open files as you zip around the Web. 7. Use Gmail’s colored labels so you can scan your messages and quickly find what you’re looking for. Or simply use Gmail’s awesome search feature to zero in on a message. 8. Creating a Web site? Don’t get flummoxed by HTML, CSS, or any other what-the-heck-does-that-mean acronym. Use Google Page Creator, which comes preloaded with layouts and color-coordinated themes so you can see your pages as you build them. 9. Speed up data gathering by creating a form that automatically feeds data into a Google Docs spreadsheet: Create a new spreadsheet, and then click the Share tab. In the "Invite people" section, turn on the "to fill out a form" radio button, and then click "Start editing your form". The form can have text boxes, multiple choice lists, checkboxes, and radio buttons. Click "Next, choose recipients" and specify who’ll receive the form. You can publish the form to the Web or embed it in your Web site or blog. When someone fills out the form, the info goes straight into your spreadsheet. 10. Send or receive files as you chat in Google Talk—no waiting around for someone to remember to send them via email or drop them off at your desk. Just drag-and-drop the file into the chat window, and off it goes. 11. Gather the info you refer to most in one place: your iGoogle page. Using Google gadgets, you get at-a-glance access to news headlines, weather forecasts, local movie times, a dictionary, and a whole lot more. So instead of chasing information around the Web, you’ve got the info that’s important to you right where you want it, all on one page. Best of all, you can put mini-versions of your Google apps on iGoogle, including Docs, Gmail, Talk, and Calendar, making it easy to keep an eye on your work and sending your productivity through the roof.
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