About this product: "...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN
"HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR
"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES
This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.
Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.
HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
About this product: Acclaimed authors Holly Black (Ironside)and Cecil Castellucci (Boy Proof) have united in geekdom to edit short stories from some of the best selling and most promising geeks in young adult literature: M.T. Anderson, Libba Bray, Cassandra Clare, John Green, Tracy Lynn, Cynthia and Greg Leitich Smith, David Levithan, Kelly Link, Barry Lyga, Wendy Mass, Garth Nix, Scott Westerfield, Lisa Yee, and Sara Zarr.
With illustrated interstitials from comic book artists Hope Larson and Bryan Lee O'Malley, Geektastic covers all things geeky, from Klingons and Jedi Knights to fan fiction, theater geeks, and cosplayers. Whether you're a former, current, or future geek, or if you just want to get in touch with your inner geek, Geektastic will help you get your geek on!
About this product: Hello, all, I have bought a bunch of books from Amazon but this is my first review. I am writing it to give people a better idea of what this book offers.
My recommendation? If you are thinking of raising beef and want to get a very broad overview of what is involved, it may be OK. If you are already down that slippery slope, there are much better books (as well as the extension divisions of most Ag Colleges).
A little about my situation: I luckily have a real job, but bought 35 acres north of town last year, always wanted to be a rancher, so am feeding 3 steers on very meager non-irrigated pasture, with hay and grain supplementation mandantory.
I'm sure the author didn't intend this book to be a comprehensive tome, but it is VERY superficial in many areas.
Examples:
FEEDING: I now know how many turnips Thomas Jefferson recommends that I feed my cattle, but wish there had been more on how much grain to plan on feeding rather than pretty cursory treatment of the subject.
WHEN ARE THEY READY TO BUTCHER?: It's...."When you can see the fat around his cod, over his pinbones, and on the rear flank. If a steer has fat around the tailhead, he's close to grading prime; If he has a fat brisket, he's too fat." HUH?? Perhaps a diagram of some of these terms? If you're writing a book for us novices, don't throw these terms at us!
BIRTHING: I'm not dumb enough to try breeding for now, but if you are interested and have a cow get into trouble, just..."Gently look and feel until you have an idea what the problem is, then give the appropriate assistance" (!!!!!!!) Or, as she goes on, "or call your vet or neighbor to help." I should add that this text is accompanied by a photo of a farmer with his hand somewhere up into the south end of a northbound cow. (This is an interesting combination of not enough/too much information in one photo!)
I don't mean to be too harsh, the book is well made and the photos are lovely, and 2-3 years ago before I knew what I was getting into it probably would have been fun reading. Just understand that it won't answer many questions.
Jim
It would appear that our desire to show respect and honor the dead is an instinct deeply encoded in our nature as humans. Even Neanderthal man, who walked the Earth more than 60,000 years ago, buried his loved ones with carefully arranged animal bones and flowers. Some of us, alas, choose to ignore that instinct.
Take, for example, the case of Katherine Knight, a butcher who stabbed her boyfriend thirty-seven times, then invited his adult children to dinner and served them a nice stew of potatoes, vegetables, their father's boiled head, and his baked buttocks, filleted.
Or David Galvan, whose drunk uncle permanently cured him of the hiccups by accidentally shooting him in the head.
Or Jean-Louis Toubon, who choked to death on his girlfriend's edible panties.
Maybe all of death is happenstance. Or maybe it's just life, filtering out the gene pool. Thinning the Herd: Tales of the Weirdly Departed is a delightfully irreverent collection of real-life anecdotes, facts, and observations regarding Death. You know . . . that thing that only happens to other people.
About this product: Social learning involves individuals learning from the behavior of others and may lead to spectacular outcomes such as herding, fads, frenzies, crashes, and booms. Providing a synthesis of the theoretical literature of the last ten years, Christophe Chamley demonstrates how these pathologies may occur in a society of rational individuals. His book provides informal as well as technical analyses for readers interested in social behavior, and more advanced researchers in economics, finance, and other social sciences. A key feature is the inclusion of exercises in each chapter, with proofs written out for students.
About this product: Look into the heart and soul of a horse.
A surprise birthday gift plunged Joe and his wife, Kathleen, into the world of horses as complete neophytes without a clue as to what a horse needed or wanted. They searched for logic and sense in the rule books of traditional horse care. What they found was not what they had expected.
Written for everyone who has ever loved a horse or ever loved the idea of loving a horse, this memoir leads us on a voyage of discovery as Joe and Kathleen navigate uncharted territory on their way to achieving a true relationship with their horses. Joe Camp’s inspiring book unlocks the mystery of a majestic creature who has survived on earth, without assistance, for fifty-five million years and teaches us that the lessons he learned apply not only to horses but also to our relationships with people.
For more than sixty years, The Wall Street Journal has prided itself not just on its serious journalism, but also on the whimsical and arcane stories that amuse and delight its readers. In that regard, animal stories have proven to be the most beloved of all. Now, veteran Journal reporter and Page One editor Ken Wells gathers the finest, funniest, and most fascinating of these animal tales in one exceptional book.
Here are lighthearted, witty stories of breakthroughs in goldfish surgery, the untiring efforts of British animal lovers who guide lovesick toads across dangerous motorways, and the quest to tame doggy anxieties by prescribing the human pacifier Prozac. Other pieces reflect on mankind's impact on the animal kingdom: a close-up look at the nascent fish-rights movement, the retirement of U.S. Air Force chimpanzees that once soared through space, and ongoing scientific efforts to defeat that most hardy enemy -- the cockroach.
Each of these fifty-odd stories -- from the outlandish to the poignant -- exemplifies the superb feature writing that makes The Wall Street Journal one of America's best-written newspapers. This charming and utterly captivating collection will be a joy not only to animal lovers, but to all those who appreciate artful storytelling by writers who are obviously having a wonderful time spinning the tales.
About this product: Miss Emma's cows just can't stay put! Each time they wander into Cowboy Kirby's yard, he uses odd and even numbers to count the herd. Then he sends all the evens back to Emma and keeps the odds for himself. Kirby doesn't notice that his herd keeps getting smaller while Emma's grows larger. Emma doesn't want to hurt her friend's feelings by explaining his math mistake. How will she solve their problem with odds and evens? Count on Emma for coming up with a surprise ending!
Cattle crossed the Rio Grande into what is now the United States as early as 1580, forty years before the Pilgrims landed at Plymouth Rock. In this colorful and comprehensive history of the cattle industry in the American West, Paul I. Wellman reaches back to the early sixteenth century, when the first cattle were brought from Spain to Mexico. He hits his stride in describing the great cattle drives that began after the Civil War when Texans desperately needed to ex-pand their markets. Hell-bent cow towns like Abilene and Dodge City make a big noise again, and so do figures of different bents: Joseph C. McCoy, Charles Goodnight, Oliver Loving, John Chisum, Wyatt Earp, Doc Holliday, Wild Bill Hickok, and Billy the Kid. The coming of barbed wire and the great blizzards of 1886 and 1887 brought about dramatic changes in the cattle industry—all chronicled down to 1939, when The Trampling Herd was first published.
About this product: Originally published in 1919. This volume from the Cornell University Library's print collections was scanned on an APT BookScan and converted to JPG 2000 format by Kirtas Technologies. All titles scanned cover to cover and pages may include marks notations and other marginalia present in the original volume.
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