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  BOOKHerd: How to Change Mass Behaviour by Harnessing Our True Nature Mark Earls $16.71
About this product: Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation. "At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual." "Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the ‘we’ revolution?" "Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now." "As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich." "Read this book. Think about it. If you’re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works."  BOOKOne With the Herd Liz Mitten Ryan $25.51
About this product:  BOOKRational Herds: Economic Models of Social Learning Christophe P. Chamley $6.98
About this product:  BOOKInstincts of the Herd in Peace and War Wilfred Trotter $29.95
About this product:  BOOKThinning the Herd: Tales of the Weirdly Departed Cynthia Ceilan $0.93
About this product:  BOOKThe Elephant's Secret Sense: The Hidden Life of the Wild Herds of Africa Caitlin O'Connell $9.32
About this product: While observing a family of elephants in the wild, Caitlin O’Connell noticed a peculiar listening behavior—the matriarch lifted her foot and scanned the horizon, causing the other elephants to follow suit, as if they could “hear” the ground. The Elephant’s Secret Sense is O’Connell’s account of her groundbreaking research into seismic listening and communication, chronicling the extraordinary social lives of elephants over the course of fourteen years in the Namibian wilderness.
This compelling odyssey of scientific discovery is also a frank account of fieldwork in a poverty-stricken, war-ravaged country. In her attempts to study an elephant community, O’Connell encounters corrupt government bureaucrats, deadly lions and rhinos, poachers, farmers fighting for arable land, and profoundly ineffective approaches to wildlife conservation. The Elephant’s Secret Sense is ultimately a story of intellectual courage in the face of seemingly insurmountable obstacles. “I was transported by the author’s superbly sensuous descriptions of her years spent studying the animals. . . . Conjures a high-class nature documentary film in prose.”—Steven Poole, Guardian “A ride as rough and astonishing as the roads of the African floodplain.”—Joan Keener, Entertainment Weekly “A successful combination of science and soulfulness, explaining her groundbreaking theory of how elephants use seismic communication. . . . O’Connell’s account is studded with sympathetic insights and well-turned phrases.”—Publishers Weekly “This fascinating book reads like a fast-paced detective story of a scientific discovery and adventure set in contemporary Africa. . . . By the end, O’Connell takes her rightful place among the leading biographers of the African elephant.”—Iain Douglas-Hamilton, author of Among the Elephants  BOOKChevrolet Parts Interchange Manual, 1959-1970 (Motorbooks Workshop) Paul Herd $43.49
About this product: An invaluable listing of interchangeable "line" parts for Camaro, Chevelle, Impala, and Chevy II/Nova. Find matching parts for your Camaro, Chevelle, Nova, and Chevy II. Looking for a gas tank for a '67 Camaro? Look up the car in this book and under gas tank you'll find a listing of interchangeable parts. This essential book allows you to find parts easily, and save some money in the process!
 BOOKZane Grey : Five Complete Novels -- Riders of the Purple Sage, To the Last Man, The Thundering Herd, The Hash Knife Outfit, West of the Pecos Zane Grey $7.00
About this product:  BOOKThunder and Herds: Rock Art of the High Plains Lawrence L. Loendorf $29.95
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