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BOOK
Switch: How to Change Things When Change Is Hard
Dan Heath
$12.48

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Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard

"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.

But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)

It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?

We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.

When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).

In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.

In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath

(Photo © Amy Surdacki)

BOOK
The Death and Life of the Great American School System: How Testing and Choice Are Undermining Education
Diane Ravitch
$29.79

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• leave decisions about schools to educators, not politicians or businessmen
• devise a truly national curriculum that sets out what children in every grade should be learning
• expect charter schools to educate the kids who need help the most, not to compete with public schools
• pay teachers a fair wage for their work, not “merit pay” based on deeply flawed and unreliable test scores
• encourage family involvement in education from an early age

BOOK
The Checklist Manifesto: How to Get Things Right
Atul Gawande
$11.97

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The New York Times bestselling author of Better and Complications reveals the surprising power of the ordinary checklist

We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.

In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.

An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

BOOK
The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It
Scott Patterson
$13.49

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“Beware of geeks bearing formulas.”
--Warren Buffett
 
In March of 2006, the world’s richest men sipped champagne in an opulent New York hotel.  They were preparing to compete in a poker tournament with million-dollar stakes, but those numbers meant nothing to them.  They were accustomed to risking billions.  
 
At the card table that night was Peter Muller, an eccentric, whip-smart whiz kid who’d studied theoretical mathematics at Princeton and now managed a fabulously successful hedge fund called PDT…when he wasn’t playing his keyboard for morning commuters on the New York subway.  With him was Ken Griffin, who as an undergraduate trading convertible bonds out of his Harvard dorm room had outsmarted the Wall Street pros and made money in one of the worst bear markets of all time.  Now he was the tough-as-nails head of Citadel Investment Group, one of the most powerful money machines on earth. There too were Cliff Asness, the sharp-tongued, mercurial founder of the hedge fund AQR, a man as famous for his computer-smashing rages as for his brilliance, and Boaz Weinstein, chess life-master and king of the credit default swap, who while juggling $30 billion worth of positions for Deutsche Bank found time for frequent visits to Las Vegas with the famed MIT card-counting team.  
 
On that night in 2006, these four men and their cohorts were the new kings of Wall Street.  Muller, Griffin, Asness, and Weinstein were among the best and brightest of a  new breed, the quants.  Over the prior twenty years, this species of math whiz --technocrats who make billions not with gut calls or fundamental analysis but with formulas and high-speed computers-- had usurped the testosterone-fueled, kill-or-be-killed risk-takers who’d long been the alpha males the world’s largest casino.  The quants believed that a dizzying, indecipherable-to-mere-mortals cocktail of differential calculus, quantum physics, and advanced geometry held the key to reaping riches from the financial markets.  And they helped create a digitized money-trading machine that could shift billions around the globe with the click of a mouse.  
 
Few realized that night, though, that in creating this unprecedented machine, men like Muller, Griffin, Asness and Weinstein had sowed the seeds for history’s greatest financial disaster.  
 
Drawing on unprecedented access to these four number-crunching titans, The Quants tells the inside story of what they thought and felt in the days and weeks when they helplessly watched much of their net worth vaporize – and wondered just how their mind-bending formulas and genius-level IQ’s had led them so wrong, so fast.  Had their years of success been dumb luck, fool’s gold, a good run that could come to an end on any given day?  What if The Truth they sought -- the secret of the markets -- wasn’t knowable? Worse, what if there wasn’t any Truth?
 
In The Quants, Scott Patterson tells the story not just of these men, but of Jim Simons, the reclusive founder of the most successful hedge fund in history; Aaron Brown, the quant who used his math skills to humiliate Wall Street’s old guard at their trademark game of Liar’s Poker, and years later found himself with a front-row seat to the rapid emergence of mortgage-backed securities; and gadflies and dissenters such as Paul Wilmott, Nassim Taleb, and Benoit Mandelbrot.  
 
With the immediacy of today’s NASDAQ close and the timeless power of a Greek tragedy, The Quants is at once a masterpiece of explanatory journalism, a gripping tale of ambition and hubris…and an ominous warning about Wall Street’s future.
  

BOOK
How to Never Look Fat Again: Over 1,000 Ways to Dress Thinner--Without Dieting!
Charla Krupp
$14.54

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FREE UPGRADE TO EXPEDITED SHIPPING (1-3 days when selecting standard shipping). The new groundbreaking style-guide from bestseller author Charla Krupp on how to look 10 pounds lighter, 10 years younger and 10 times sexier every day, all year--in summer, winter, at the gym, even in a swimsuit! You'll never get dressed the same way again once you discover: *smart, easy ways to hide arm flap, a big bust, a muffin top, back fat, Buddha belly, a big booty, wide hips, thunder thighs, and heavy calves-and that's only half the book. *which fabrics, colors, and styles make women look fat *absolutely the best shades, shapes, and brilliant buys to make the pounds invisible *clever solutions for special fashion situations--workout gear, evening wear, and even swimsuits! *which products, fashions, and services you shouldn't waste your money on *the top ten tips that will make you look thinner by tonight! So, if you've ever put on a piece of clothing and asked "Does this make me look fat?" Finally, here is the book that will answer your question. (2008)

BOOK
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
$6.00

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This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.

BOOK
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System---and Themselves
Andrew Ross Sorkin
$18.46

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A real-life thriller about the most tumultuous period in America’s financial history by an acclaimed New York Times Reporter

Andrew Ross Sorkin delivers the first true behind-the-scenes, moment-by-moment account of how the greatest financial crisis since the Great Depression developed into a global tsunami. From inside the corner office at Lehman Brothers to secret meetings in South Korea, and the corridors of Washington, Too Big to Fail is the definitive story of the most powerful men and women in finance and politics grappling with success and failure, ego and greed, and, ultimately, the fate of the world’s economy.

“We’ve got to get some foam down on the runway!” a sleepless Timothy Geithner, the then-president of the Federal Reserve of New York, would tell Henry M. Paulson, the Treasury secretary, about the catastrophic crash the world’s financial system would experience.

Through unprecedented access to the players involved, Too Big to Fail re-creates all the drama and turmoil, revealing never disclosed details and elucidating how decisions made on Wall Street over the past decade sowed the seeds of the debacle. This true story is not just a look at banks that were “too big to fail,” it is a real-life thriller with a cast of bold-faced names who themselves thought they were too big to fail.

BOOK
How to Survive the End of the World as We Know It: Tactics, Techniques, and Technologies for Uncertain Times
James Wesley Rawles
$9.66

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The definitive guide on how to prepare for any crisis--from global financial collapse to a pandemic

It would only take one unthinkable event to disrupt our way of life. If there is a terrorist attack, a global pandemic, or sharp currency devaluation--you may be forced to fend for yourself in ways you've never imagined. Where would you get water? How would you communicate with relatives who live in other states? What would you use for fuel?

Survivalist expert James Wesley, Rawles, author of Patriots and editor of SurvivalBlog.com, shares the essential tools and skills you will need for you family to survive, including:

Water: Filtration, transport, storage, and treatment options.
Food Storage: How much to store, pack-it-yourself methods, storage space and rotation, countering vermin.
Fuel and Home Power: Home heating fuels, fuel storage safety, backup generators.
Garden, Orchard Trees, and Small Livestock: Gardening basics, non-hybrid seeds, greenhouses; choosing the right livestock.
Medical Supplies and Training: Building a first aid kit, minor surgery, chronic health issues.
Communications: Following international news, staying in touch with loved ones.
Home Security: Your panic room, self-defense training and tools.
When to Get Outta Dodge: Vehicle selection, kit packing lists, routes and planning.
Investing and Barter: Tangibles investing, building your barter stockpile. And much more.

How to Survive the End of the World as We Know It is a must-have for every well-prepared family.

BOOK
Food Inc.: A Participant Guide: How Industrial Food is Making Us Sicker, Fatter, and Poorer-And What You Can Do About It
$7.93

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BOOK
Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It
Marshall Goldsmith
$16.92

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Mojo is the moment when we do something that's purposeful, powerful, and positive and the rest of the world recognizes it. This book is about that moment--and how we can create it in our lives, maintain it, and recapture it when we need it.

In his follow-up to the New York Times bestseller What Got You Here Won't Get You There, #1 executive coach Marshall Goldsmith shares the ways in which to get--and keep--our Mojo. Our professional and personal Mojo is impacted by four key factors: identity (who do you think you are?), achievement (what have you done lately?), reputation (who do other people think you are--and what have you've done lately?), and acceptance (what can you change--and when do you need to just "let it go"?). Goldsmith outlines the positive actions leaders must take, with their teams or themselves, to initiate winning streaks and keep them coming.

Mojo is: that positive spirit--towards what we are doing--now--that starts from the inside--and radiates to the outside. Mojo is at its peak when we are experiencing both happiness and meaning in what we are doing and communicating this experience to the world around us. The Mojo Toolkit provides fourteen practical tools to help you achieve both happiness and meaning--not only in business, but in life.

Praise for MOJO

"Mojo moves us to define who we are in a new and illuminating way! Mojo is a guidebook for the leaders of the future. Thank you, Marshall!"
-- Frances Hesselbein, Distinguished Chair of Leadership, U.S. Military Academy, West Point; winner, U.S. Presidential Medal of Freedom; former CEO, Girl Scouts of the U.S.A.

"Marshall's Mojo provides wonderful perspectives and tools for each of us--to integrate and focus our lives--to contribute--and to serve. Thank you!"
-- Alan Mulally, CEO, Ford; winner, Leader of the Future Award, Leader-to-Leader Institute

"A mantra for self-realization and self-actualization. I regard the concept of Mojo as a milestone in our quest for meaning and evolution--and a beacon in our journey to our inner world."
-- GM Rao, CEO, GMR; and Entrepreneur of the Year (India)

"Another thought-provoking, practical, and insightful book by Marshall. I love the simplicity and wisdom in dealing with human behavior in business and, more importantly, in our personal lives."
-- Eduardo Castro-Wright, Vice Chairman, Walmart Stores, Inc., the world's largest retailer

"Those of us who have been lucky enough to spend time in a classroom with Marshall Goldsmith know what a positive influence his teaching can have. In Mojo, Marshall shares his scholarship more broadly and teaches us all how to turn inertia in our professional or personal lives into meaning and happiness. There is no more important lesson in business or in life!"
-- Tom Glocer, CEO, Thomson Reuters

"As soon as I started reading this book, I felt my Mojo rising. The next best thing to being coached by Marshall is reading his books. His writing always gets me revved up and focused on getting the most meaning and happiness out of my day. This book can elevate any reader's game."
-- Mark Tercek, CEO, Nature Conservancy; former Managing Partner, Goldman Sachs

"Marshall Goldsmith is one of a kind: a unique and brilliant combination of getting inside our minds about those problems which keep us awake at night-- and not only clarifying, but actually solving them! Lively and engaging. A damn good read, which every leader will not only enjoy, but profit from."
-- Warren Bennis, bestselling author, Distinguished Professor at USC, and world authority on leadership

"Marshall's books are very much like Marshall-- insightful, direct, focused, wise, clear, somewhat provocative, positive, lively, and energetic. For those who have not worked with Marshall and experienced these qualities, his latest book, Mojo, is a great substitute. Mojo is like him-- a little crazy, yet very helpful!"
-- Jonathan Klein, CEO, Getty Images; American Photo's "Most Important Person in Photography"

"Marshall has a gift for identifying the essential ingredients of success-- for individuals and organizations. The insights in Mojo are certain to help people at all stages of their career tap their full potential and live more fulfilling lives. Another great book, Marshall!"
-- John Hammergren, CEO, McKesson Corporation; winner, Warren Bennis Award for Leadership

"Mojo is elusive, hard to define, at least as old as homo sapiens . . . and worth its weight in gold. This thoughtful and thought-provoking book should be read by anyone who has tasted Mojo and wants more."
-- Kevin Kelly, CEO, Heidrick and Struggles, global search and advisory firm

"Marshall helps leaders, aspiring leaders, and anyone who wants to enrich their personal and professional lives focus on actions that provide both meaning and happiness. Mojo is a great reminder that we're most likely to enjoy success in our careers and lives when we regularly take the time to be honest with ourselves."
-- Chris Kubasik, President, Lockheed Martin; Chairman, Sandia Corporation

"Marshall provides an array of case studies where he combines business challenges around navigating in the `new normal' with real tools-- tools for yourself and tools for you to help others that you care about. Thanks to Marshall for providing another wonderful read, with both short term and longer term ideas for personal growth."
-- Teresa Ressel, CEO, UBS Securities LLC; former Chief Financial Officer, U.S. Treasury

"Marshall clearly articulates the payoff -- for your company, your family, your community, and yourself-- of having more meaning and happiness in your life. And he provides a compelling and clear road map for getting you there."

--Greg Brown, President and CEO, Motorola

"One more great book by Marshall! With his typical depth, simplicity, and clarity, he helps me understand, accept, and improve my Mojo with lasting positive impact!"
-- Fabrizio Parini, CEO, Lindt (Italy); former CEO, Ghirardelli Chocolate

"Marshall Goldsmith is tops at the hardest part of the alphabet-- ABC, adult behavior change. We give him high marks!"
-- Charles Butt, CEO, H-E- B, one of America's 20 largest private companies

"Marshall is a master at helping people gain self awareness. Mojo provides great food for the soul. Reading this book makes me feel like I am listening to Marshall!"
-- Liz Smith, CEO, OSI Restaurant Partners, a world leader in casual dining

"Again, Marshall has his finger on the pulse of the worker and the workplace. This clear, insightful, and wise book helps employees find their Mojo. It helps them move beyond commitment and find ways to truly contribute in their professional and personal lives. The greatest power in the workplace is the workforce and Marshall has figured out how to unlock that potential."
-- David Ulrich, professor, University of Michigan; co-author of The Why of Work

"Emerson once wrote, `What lies behind us and what lies before us are small matters compared to what lies within us." Mojo focuses on that which lies within us, what we do with it, and how others perceive it resonating from us. A wonderful read!"
-- Alan Hassenfeld, former Chairman, Executive Committee, Hasbro

"Looking for that special sauce that produces extraordinary success? Mojo is it. Once again, Marshall's wisdom and generosity light up the pages."
-- Keith Ferrazzi, bestselling author of Never Eat Alone and Who's Got Your Back

"Marshall provides sound, practical advice and illustrates it through real world examples. He provides a road map to increasing your personal happiness and outlines steps to get back into the groove. A great plane read!"
-- George Borst, President and CEO, Toyota Financial Services

"A great strategy book for life! Innovative ideas to help you find happiness and meaning."
-- Vijay Govindarajan, professor, Tuck School of Business; Chief Innovation Consultant, GE; world authority on strategy

"Mojo is a rich collection of insights into the human experience and practical techniques for improving the quality of our lives. Marshall's a master teacher and communicator, and his self- disclosing stories and style make this a delightful as well as powerful read. It's a superb primer for getting along in uncertain times, with much more fun and meaning along the way."
-- David Allen, bestselling author of Getting Things Done and Making It All Work

"Put your Mojo in gear! Marshall again inspires us to knock down the obstacles, overcome the barriers, and take charge of ourselves."
-- Joe Scarlett, CEO (retired), Tractor Supply Company; founder, Scarlett Leadership Institute

"Marshall Goldsmith does it again! A must- read book! Strikes a deep chord in each of us-- about what really matters in our lives and work. At no time in history have more people and organizations needed to get their Mojo back. This book tells you how!"
-- Mark Thompson, bestselling author of Success Built to Last; Forbes magazine's Venture Investor with the Midas Touch

"We all want to get our Mojo working. Marshall Goldsmith helps us to understand what our mojo is and how to get it working . . . to our advantage and for our self- worth."
--Jim Lawrence, CFO, Unilever

"Marshall Goldsmith is a master at making us think more deeply about ourselves and the world we work in. Mojo is a grabber-- uniquely provocative-- and moves the reader to act. Quite a gift!"
-- Jon Katzenbach, bestselling author of The Wisdom of Teams; Senior Partner, Booz & Company