DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?
Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.
To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents.
In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades.
Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself -- and the world around you -- forever.
AVAILABLE EXCLUSIVELY IN THE NEW & UPGRADED EDITION OF STRENGTHSFINDER 2.0 (using the unique access code included with each book)
* A new and upgraded edition of the StrengthsFinder assessment
* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year
* A more customized version of your top five theme report
* 50 Ideas for Action (10 strategies for building on each of your top five themes)
* The more user-friendly StrengthsFinder 2.0 companion website, with a strengths community area, library of downloadable discussion guides and activities, a strengths screensaver, and a program for creating display cards of your top five themes
About this product: Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.
When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you ll learn how to:
-Evaluate new social technologies as they emerge
-Determine how different groups of consumers are participating in social technology arenas
-Apply a four-step process for formulating your future strategy
-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers
Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.
"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"
-Seth Godin, author, Meatball Sundae
"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."
-Scott Cook, Founder and Chairman of the Executive Committee, Intuit
Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines
"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."
-John T. Chambers, Chairman and CEO, Cisco
"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."
-Christina Norman, President, MTV
"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."
-Clark Kokich, CEO, Avenue A | Razorfish
"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."
-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age
About this product: The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.
When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
About this product: Day trading is highly profitable, and highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Bear markets, skyrocketing home values, and a burgeoning demand for commodities have all contributed to roller-coaster stock prices. To top it off, the operating procedures of the markets have also changed. Expert author Toni Turner gives readers the latest information on mastering the markets, including: decimalization of stock prices; new trading products such as E-minis and Exchange Traded Funds (ETFs); precision entries and exits; and the new breed of trader. Written in an accessible, step-by-step manner, "A Beginner's Guide to Day Trading Online, 2nd Edition" shows how to day trade stocks in today's market.
About this product: Problogger.net is where bloggers worldwide go for advice and information on enhancing their blogs presence. Whether youre just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blogs success so that you can use your blog to generate income indirectly.
About this product: Legions of readers entranced by Twilight are hungry for more and they won't be disappointed. In New Moon, Stephenie Meyer delivers another irresistible combination of romance and suspense with a supernatural twist. The "star-crossed" lovers theme continues as Bella and Edward find themselves facing new obstacles, including a devastating separation, the mysterious appearance of dangerous wolves roaming the forest in Forks, a terrifying threat of revenge from a female vampire and a deliciously sinister encounter with Italy's reigning royal family of vampires, the Volturi. Passionate, riveting, and full of surprising twists and turns, this vampire love saga is well on its way to literary immortality.
About this product: "Softly he brushed my cheek, then held my face between his marble hands. ''Be very still,'' he whispered, as if I wasn''t already frozen. Slowly, never moving his eyes from mine, he leaned toward me. Then abruptly, but very gently, he rested his cold cheek against the hollow at the base of my throat. " As Shakespeare knew, love burns high when thwarted by obstacles. In Twilight, an exquisite fantasy by Stephenie Meyer, readers discover a pair of lovers who are supremely star-crossed. Bella adores beautiful Edward, and he returns her love. But Edward is having a hard time controlling the blood lust she arouses in him, because--he''s a vampire. At any moment, the intensity of their passion could drive him to kill her, and he agonizes over the danger. But, Bella would rather be dead than part from Edward, so she risks her life to stay near him, and the novel burns with the erotic tension of their dangerous and necessarily chaste relationship.Meyer has achieved quite a feat by making this scenario completely human and believable. She begins with a familiar YA premise (the new kid in school), and lulls us into thinking this will be just another realistic young adult novel. Bella has come to the small town of Forks on the gloomy Olympic Peninsula to be with her father. At school, she wonders about a group of five remarkably beautiful teens, who sit together in the cafeteria but never eat. As she grows to know, and then love, Edward, she learns their secret. They are all rescued vampires, part of a family headed by saintly Carlisle, who has inspired them to renounce human prey. For Edward''s sake they welcome Bella, but when a roving group of tracker vampires fixates on her, the family is drawn into a desperate pursuit to protect the fragile human in their midst. The precision and delicacy of Meyer''s writing lifts this wonderful novel beyond the limitations of the horror genre to a place among the best of YA fiction. (Ages 12 and up)
Eat what you want, when you want--and watch the pounds disappear! Americans spend more than $400 billion a year eating out, and behind each burger, turkey sandwich, and ice cream sundae is a simple decision that could help you control your weight—and your life. The problem is, restaurant chains and food producers aren't interested in helping you make healthy choices. In fact, they invest $30 billion a year on advertising, much of it aimed at confusing eaters and disguising the fat and calorie counts of their products. All of that has changed with EAT THIS, NOT THAT!. This book puts the entire food industry under the spotlight, and arms you with the savvy tricks and insider information it takes to eat well no matter where you are. With EAT THIS, NOT THAT! you're the expert in every eating situation, from the frozen food aisle to your favorite fast food joint to your local sports bar. You control your food universe—and lose the pounds you want--because, unlike every other customer, you'll know the smart choices to make—instantly! EAT THIS, NOT THAT! is jam-packed with secrets the restaurant industry doesn't want you to know. For example: • Burger King doesn't want you to know that a BK Big Fish® Sandwich and fries have a whopping 1000 calories—nearly half your daily caloric intake! (Fish is usually healthy, but not this kind. Find out why with this book.) • Pizza Hut doesn't want you to know that a standard pizza in Italy contains 500 to 800 calories, but the same meal at Pizza Hut can top 2,100 calories! (You'd need to ride a stationary bike for more than three hours to burn off this mistake. Instead, eat all the pizza you want by making smart choices. EAT THIS, NOT THAT! shows you how.) • Macaroni Grill doesn't want you to know that a single serving of their Grilled Teriyaki Salmon has more than three times your daily allowance of sodium! (Cut your risk of high blood pressure by making smart choices at the same restaurant. You'll find them inside.) If only you knew the industry secrets, you could eat at any of your favorite restaurants—or chow down on everything from the company vending machine to your kids’ Halloween buckets—and know that every decision you made was smart, healthy, and the best possible choice for you. For example, did you know: • At McDonald’s, an Egg McMuffin® is actually a healthy choice, with just 300 calories. (The Hotcakes pack more than double that amount!) • At Krispy Kreme, all you need to do is order the Very Berry Chiller instead of the Mocha Dream Chiller, and you'll save 500 calories! (Do that once a week and you'll drop more than 7 pounds this year—without trying!) • At Chipotle, you can cut 570 calories out of your Chicken Burrito just by ordering it as a bowl (without the tortilla) and asking them to hold the rice. (Same great taste, but with 94 fewer carb grams!) • Choosing a cinnamon roll at Au Bon Pain over Cinnabon will save you 463 calories and 20 grams of fat! • In the freezer section of your local supermarket, a turkey pot pie from Swanson’s has 610 fewer calories than a turkey pot pie from Pepperidge Farms. • In the produce aisle, you'll get twice the vitamin C—and nine times as much vitamin A—simply by picking red bell peppers over green ones. (Who said eating healthy was difficult?) And that’s why EAT THIS, NOT THAT! is going to change everything. It’s time to level the playing field. We're all tired of sneaky calories adding to our waistlines, and having to starve ourselves or spend hours on the treadmill trying to burn off the damage. Now—for the first time—you're in charge. With this simple illustrated guide to thousands of foods--along with the nutrition secrets that lead to fast and permanent weight loss--you'll make the smartest choice every time!
About this product: Everything fans want to know about the hotly anticipated Twilight movie and much more!
Designed as a celebration of the film, this lavishly illustrated paperback edition is an exclusive behind-the-scenes guide featuring full-color photos of the cast, locations, and sets, as well as storyboards, interviews, details of the special effects, and much more.
About this product: Fans of the #1 New York Times bestselling Twilight Saga will treasure this definitive official guide!
This must-have hardcover edition--the only official guide--is the definitive encyclopedic reference to the Twilight Saga and provides readers with everything they need to further explore the unforgettable world Stephenie Meyer created in Twilight, New Moon, Eclipse, and Breaking Dawn. With exclusive new material, character profiles, genealogical charts, maps, extensive cross-references, and much more, this comprehensive handbook is essential for every Twilight Saga fan.
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