DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?
Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.
To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents.
In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades.
Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself -- and the world around you -- forever.
AVAILABLE EXCLUSIVELY IN THE NEW & UPGRADED EDITION OF STRENGTHSFINDER 2.0 (using the unique access code included with each book)
* A new and upgraded edition of the StrengthsFinder assessment
* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year
* A more customized version of your top five theme report
* 50 Ideas for Action (10 strategies for building on each of your top five themes)
* The more user-friendly StrengthsFinder 2.0 companion website, with a strengths community area, library of downloadable discussion guides and activities, a strengths screensaver, and a program for creating display cards of your top five themes
About this product: Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.
When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you ll learn how to:
-Evaluate new social technologies as they emerge
-Determine how different groups of consumers are participating in social technology arenas
-Apply a four-step process for formulating your future strategy
-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers
Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.
"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"
-Seth Godin, author, Meatball Sundae
"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."
-Scott Cook, Founder and Chairman of the Executive Committee, Intuit
Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines
"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."
-John T. Chambers, Chairman and CEO, Cisco
"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."
-Christina Norman, President, MTV
"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."
-Clark Kokich, CEO, Avenue A | Razorfish
"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."
-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age
About this product: The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.
When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
About this product: Day trading is highly profitable, and highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Bear markets, skyrocketing home values, and a burgeoning demand for commodities have all contributed to roller-coaster stock prices. To top it off, the operating procedures of the markets have also changed. Expert author Toni Turner gives readers the latest information on mastering the markets, including: decimalization of stock prices; new trading products such as E-minis and Exchange Traded Funds (ETFs); precision entries and exits; and the new breed of trader. Written in an accessible, step-by-step manner, "A Beginner's Guide to Day Trading Online, 2nd Edition" shows how to day trade stocks in today's market.
About this product: Problogger.net is where bloggers worldwide go for advice and information on enhancing their blogs presence. Whether youre just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blogs success so that you can use your blog to generate income indirectly.
About this product: Guinness World Records 2009 continues to build on the intriguing, informative, inspiring and instructional records and superlatives that have made Guinness World Records one of the most famous brands and an annual best-seller around the world.
This year, we've created a revolutionary new design and filled it with more records than ever before. And the 2009 edition will have two gatefold spreads and over 20 pages of special records all with 3-D photos, which can be viewed with enclosed 3-D glasses!!
Combined with a new, research-tested, eye-catching cover, over 1,000 new records and 100% new photos, this year's edition once again sets out to be the best Guinness World Records book ever!!
About this product: • Exclusive Collector's Edition content! Get a view behind the scenes into the creation of the most anticipated game of the year! • A gigantic tour of the Capital Wasteland with over 100 maps showing nearly every area in the game. • Every major ammo and health cache, Bobblehead, Skill Book, Unique Weapon, Weapon Schematic, Mini Nuke, and more! • Expert tactical advice on utilizing V.A.T.S. combat techniques, how best to allocate your S.P.E.C.I.A.L. abilities, plus which skills to pick as your adventure progresses. • Examples for creating different types of characters, from heavy-weapon specialists to stealthy lockpicking pros. • Multiple tactics and tips for every Main, Miscellaneous, and Freeform quest, including exhaustive notes on every single activity you can attempt, anywhere in the game. • Flowcharts and every major Karmic choice detail exactly where your decisions lead. Plus: All you need to know about completing all endings. • Giant map poster to guide you through the Wasteland! • Rugged Hardcover edition for extra survivability.
About this product: •Special events calendar ensures you'll never miss a birthday, festival, or tournament. •Town and city activities exposed—learn what fun you can have out there! •Secrets of proper town upkeep and in-home decorating uncovered—learn how to make your town and home as lovely as can be! •Neighbors and special visitors revealed—mix and mingle with the whole Animal Crossing crew! •Handy collectibles checklist helps you track down each and every bug, fossil, painting, and so much more. •Colorful furniture catalogue showcases all individual pieces, along with complete furniture sets, themes, and series.
About this product: • Every major ammo and health cache, Bobblehead, Skill Book, Unique Weapon, Weapon Schematic, Mini Nuke, and more!
• A gigantic tour of the Capital Wasteland with over 100 maps showing nearly every area in the game.
• Multiple tactics and tips for every Main, Miscellaneous, and Freeform quest.
• Flowcharts and every major Karmic choice detail exactly where your decisions lead. Plus: All you need to know about completing all endings.
• Examples for creating different types of characters, from heavy-weapon specialists to stealthy lockpicking pros.
• Expert tactical advice on utilizing V.A.T.S. combat techniques, how best to allocate your S.P.E.C.I.A.L. abilities, plus which skills to pick as your adventure progresses.
• Need help taking down a Super Mutant Behemoth? Then check damage and health statistics for every weapon and enemy.
• Giant map poster to guide you through the Wasteland!
BOOK
