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  BOOKCraft, Inc.: Turn Your Creative Hobby into a Business Meg Mateo Ilasco $10.00
About this product:  BOOKPastured Poultry Profits Joel Salatin $20.91
About this product: "All of us interested in seeing an American rural revival should thank Joel and Teresa Salatin for going to the effort and expense to share their experiences and recommendations for pastured poultry with you." Allan Nation, Editor, The Stockman Grass Farmer  BOOKThe First 90 Days: Critical Success Strategies for New Leaders at All Levels Michael Watkins $17.45
About this product:  BOOKStephen Roach on the Next Asia: Opportunities and Challenges for a New Globalization Stephen Roach $26.31
About this product: Stephen S. Roach on New Imperatives for The Next AsiaIn a growth-starved, post-crisis world, many have presumed that the baton of global economic leadership has already been handed off from the West to the East. The onset of the Asian Century is taken as a given. While such an outcome is entirely possible, I argue in The Next Asia that it hasn’t happened yet. A silver lining of the Great Recession of 2008-09 is that this transition may actually occur sooner rather than later – yet more by necessity than by design.The enthusiasm over Asia is certainly understandable on one key level: On the surface, there can be no mistaking the sheer power of the Asian growth miracle. The broad collection of economies that comprise Developing Asia expanded at an 8.3% average annual growth rate over the 2001-08 period – basically three times the 2.8% average growth pace of the rest of the global economy. Putting it another way, the extraordinary dynamism of Developing Asia added about 1.2 percentage points extra to annualized global growth over the past eight years. But here’s the critical catch: Over this same period, Asia has continued to direct an increasing portion of its production to others. The export share of Developing Asia’s GDP rose from 35% to 45% over the past decade, whereas the share going to internal private consumption fell to a record low of 45% of pan-regional GDP in 2008. As such, the region does not satisfy the most basic pre-condition of autonomous economic leadership – an economy where production support is dependent increasingly on home markets rather than on external demand. In short, these are not the footprints of a new autonomous engine of global growth. As the shifting mix of Developing Asia’s GDP indicates, the region’s growth premium has been driven more by exports – and by the ancillary support of export-led fixed investment in infrastructure and export-producing capacity – than by internal private consumption. For now, the dreams of Asian-led global leadership are wishful thinking. Developing Asia is still more of a follower than a leader. Validation of this critical deduction comes from the unmistakable repercussions of the current global crisis. In the aftermath of a U.S.-led synchronous downturn in the developed world, every Asian economy either went immediately into recession or experienced a sharp slowdown. Asia’s ever-rising external connectivity made such an outcome inevitable. The Asia consumer – despite all the hype – wasn’t nearly strong enough to forestall this outcome. The starting point for The Next Asia is that the region’s hyper growth currently is still much more a function of external than internal demand. This is a simple, but very powerful observation. It not only offers a window into the region’s vulnerability to the massive external shock that has just hit but it also provides a diagnosis of the staying power of any recovery. But most important of all, it lays bare the recipe for an Asia that can finally stand on its own – an autonomy that can only be realized by drawing support from its own vast population of 3.5 billion people. This is the essence of The Next Asia – the daunting transition from an externally-dependent growth model to one that derives increasing support from internal private consumption. I remain optimistic that Asia is very much headed in this exciting direction. It’s just a question of when – not if. But, most assuredly, in my opinion, the “when” is not now. As is the case for almost all the opportunities of The Next Asia, the key to this transition undoubtedly lies in China. There has, of course, been considerable debate over what it will take to spur a consumer-led growth impetus in China – ultimately the key driver of The Next Asia. There is no silver bullet. Rural income support is undoubtedly critical – especially for a nation that continues to have close to 60% of its vast population residing in the countryside. So, too, is the need to develop a consumer-products industry, together with a wholesale and retail distribution and service and infrastructure. But, in my view, the main impediment to Chinese consumption remains excessive levels of precautionary saving. Recent estimates by Cornell University economist, Eswar Prasad put China’s household saving rate at 37.5% in 2008 – up a stunning ten percentage points from the 27.5% reading recorded as recently as 2000. Chinese consumers remain very much predisposed toward saving. Until that changes – a transition that can only be enabled by the funding of a modern social safety net (social security, private pensions, medical and unemployment insurance) – China’s macro imbalances can only worsen. That would make it all the harder to stay the course of sustainable growth and development. Consequently, the time is ripe for China to move aggressively in building a modern social safety set as a key pillar of a pro-consumption macro rebalancing strategy. The benefits would be enormous. Not only would China better insulate itself from future external demand shocks, but also a reduction of excess personal saving would go a long way in cutting China’s current account and trade surpluses – thereby soothing potential trade frictions and tempering protectionist risks. Moreover, the resulting shift in the mix of the economy away from industrial production-led export and investment to more of a services-based consumption dynamic would go a long way in lowering the energy and natural resources content of Chinese GDP. That, in turn, would lead to a lighter, cleaner strain of Chinese output – extremely helpful for the nation’s daunting pollution abatement and environmental remediation objectives. Yes, Asia’s economies now appear to be rebounding. But there are serious questions over the quality of the recovery – raising concerns that the upturn that could very well be heralding a false dawn. That’s because it is being driven largely by an unprecedentedly vigorous bank-funded investment boom in China. On the heels of RMB 7 trillion in new bank lending in the first half of 2009 – by far, the sharpest six month burst of Chinese loan growth on record – surging fixed asset investment accounted for fully 88% of China’s total GDP growth in the first two quarters of the year. That’s more than double the 43% average growth contribution made by this sector over the previous decade and enough to take the investment share of Chinese GDP to over 45% – an unheard of investment ratio for any major economy in the modern era. To the extent that Asia has now become a China-centric growth machine – a transformation that can be validated by a sharply increased China focus to intra-regional trade flows – the sustainability of the Chinese recovery holds the key to recovery prospects for the region as a whole. This is where the imperatives of The Next Asia come into play. Given the unbalanced character of the Chinese economy – together with the lopsided nature of it post-crisis rebound in the first half of 2009 – serious questions remain regarding the staying power of the region’s newfound recovery. Two and a half years ago, Chinese Premier Wen Jiabao unwittingly wrote the script for The Next Asia. He warned that while China’s economy looked strong on the surface, beneath the surface it was increasingly “unstable, unbalanced, uncoordinated and ultimately unsustainable.” These “four uns,” as they were eventually to become known, can be effectively addressed only if China – and the rest of Asia – embraces a new mantra of consumer-led growth. The Great Recession of 2008-09 underscores a new urgency to this challenge. It is Asia’s wake-up call that the old ways of export-led growth have just about outlived their useful existence. Asia has long been the world’s most exciting growth story. But if its 3.5 billion consumers now play an increasingly greater role in shaping the region’s economic development, the excitement will take on an entirely new dimension. The Old Asia was always limited in its capacity as an engine of global growth. Not so with The Next Asia and its potential to culminate in the long awaited flourishing of the Asian Century. -Stephen S. Roach BOOKOutliers: The Story of Success Malcolm Gladwell $19.79
About this product:  BOOKOutrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising Bill Glazer $9.25
About this product: OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising.  BOOKWhere the Wild Things Are Maurice Sendak $9.61
About this product: The wild things--with their mismatched parts and giant eyes--manage somehow to be scary-looking without ever really being scary; at times they're downright hilarious. Sendak's defiantly run-on sentences--one of his trademarks--lend the perfect touch of stream of consciousness to the tale, which floats between the land of dreams and a child's imagination. This Sendak classic is more fun than you've ever had in a wolf suit, and it manages to reaffirm the notion that there's no place like home.  BOOKNine Dragons Michael Connelly $19.95
About this product: Fortune Liquors is a small shop in a tough South L.A. neighborhood, a store Bosch has known for years. The murder of John Li, the store's owner, hits Bosch hard, and he promises Li's family that he'll find the killer.
The world Bosch steps into next is unknown territory. He brings in a detective from the Asian Gang Unit for help with translation--not just of languages but also of the cultural norms and expectations that guided Li's life. He uncovers a link to a Hong Kong triad, a lethal and far-reaching crime ring that follows many immigrants to their new lives in the U.S. And instantly his world explodes. The one good thing in Bosch's life, the person he holds most dear, is taken from him and Bosch travels to Hong Kong in an all-or-nothing bid to regain what he's lost. In a place known as Nine Dragons, as the city's Hungry Ghosts festival burns around him, Bosch puts aside everything he knows and risks everything he has in a desperate bid to outmatch the triad's ferocity.  BOOKCrush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk $19.98
About this product: Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.  BOOKJump Point: How Network Culture is Revolutionizing Business Tom Hayes $101.91
About this product: Plug into the nonstop global economy of billion-selling products and trillion-dollar markets The Web 3.0 world of âpandemic economicsâ is a new economy that will function outside the traditional laws of commerce, free from today's impediments to business growth, and in a world where every person is connected to each other. Jump Point is the powerful guide that will help you to challenge old assumptions, rethink your business models, and take advantage of this fast-moving, unfettered, and fiercely competitive environment. Silicon Valley guru Tom Hayes explores how the new economy will arrive at a single jump point by 2011, bringing with it virulent market trends. Only those prepared for the new marketplace dynamics will be left standing amidst unfamiliar players, shape-shifting consumers, and wealth-evaporating forces. This forward-thinking book examines
Don't get left holding yesterday's toolkit. Rethink your business in terms of the global network, and take it from the jump point into exponential growth.
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