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BOOK
Starting a Yahoo! Business For Dummies (For Dummies (Business & Personal Finance))
Rob Snell
$11.54

About this product:
Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

BOOK
Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
Dennis R. Mortensen
$15.61

About this product:
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

BOOK
Yahoo! SiteBuilder For Dummies (For Dummies (Computer/Tech))
Richard Wagner
$3.94

About this product:
Save up to $75 on Yahoo! Web Hosting!

Choose the right graphics, include links and feedback forms, and add "wow"

You too can develop cool Web sites with Yahoo! SiteBuilder and this handy, easy-to-follow guide! All the basics of good site design are here, plus step-by-step directions for creating your site with text, links, pictures, and animation. Once you're finished building your site, cash in a special offer from Yahoo! for discounted Web hosting and share your work with the world.

Discover how to

• Create and publish a basic site in minutes
• Use SiteBuilder templates
• Design a site that?s easy to navigate
• Avoid common mistakes amateurs make
• Offer maps and searches on your site

BOOK
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
Eugene Mordkovich, Boris Mordkovich
$14.95

About this product:
You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?

You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all of the major search engines. And you want to get in on it, but aren’t sure where to begin?

You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).

The book offers detailed reviews on over 20+ major search engines, including tips and advice on how to get the most out of each one. You also get unbiased reviews of the top Pay Per Click tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, the book offers tips, techniques, and ideas contributed by 14 top experts in the industry on how you can improve your search engine advertising efforts.

As a bonus, you receive over $125 worth of credits on major PPC search engines, including Yahoo!, FindWhat, Search123, Findology, SearchFeed, Kanoodle, Enhance Interactive, Mamma, Verizon SuperPages, and many others to get you started.

BOOK
Yahoo! for Dummies
Brad Hill
$0.71

About this product:
Yahoo! For Dummies, 2nd Edition hits the shelves with refreshed information on Yahoo!'s most popular and useful features. Author Brad Hill covers registering for Yahoo!, customizing it to deliver the content of one's choosing, and getting a Yahoo! e-mail account. The book also guides you through using Yahoo!'s Web page design and hosting service (GeoCities), it's multimedia broadcast center (Broadcast), and its variety of shopping and financial services.

BOOK
How to Sell Anything on Yahoo!...And Make a Fortune!: Build and Run a Successful Online Business with Yahoo!® Shopping
Skip McGrath
$7.77

About this product:

The book that puts online sellers in touch with Yahoo!’s 237 million users

Yahoo! is the third most active shopping site on the Internet and this hands-on guide makes it easy for anyone to start selling on Yahoo! in no time. How to Sell Anything on Yahoo! . . . And Make a Fortune! explains:

• What it takes to set up a Yahoo! Store that’s popular and profitable
• How to take advantage of Yahoo! Web hosting, sponsored searches, and affiliate programs
• Registration of domain names and how to use Yahoo!’s business mail services

If you are an entrepreneur or small business owner looking to make Yahoo! part of your online retail strategy, you need this book.

BOOK
Succeeding At Your Yahoo! Business
Linh Tang
$11.90

About this product:

The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business.

Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

BOOK
Learning the Yahoo! User Interface library: Develop your next generation web applications with the YUI JavaScript development library.
Dan Wellman
$35.71

About this product:
The Yahoo! User Interface Library sits comfortably amongst its peers, which include Prototype, jQuery and Mootools amongst many others. Arguably it can be said that the YUI library is the king among the JavaScript and CSS-libraries. With a vast number of well documented examples and near 100% compatibility amongst modern browsers, it would be difficult to find a comparable library.

It is one thing to be a well documented library, but it is another to know how to use the libraries to construct a user interface. This is the niche Dan Wellman fills with his book. Although not necessarily for the beginner, since you need a knowledge of CSS, JavaScript and a little AJAX, Wellman does a good job of explaining the concepts, especially AJAX, from scratch.

Wellman provides an A-to-Z of the library and assumes, rightly, that the reader has little or no knowledge of the library. To that effect, he does a long introduction of the YUI, following an overall review of its components, listing them in the first chapter. He then picks up a selection of some of the most established utilities, for example navigation, animation and AJAX utilities and in the following chapters he covers one or two examples for each of them.

Importantly, the book teaches the reader how to not only use the DOM manipulation and event handling aspects of the library, but also the CSS tools of the library.

Wellman does a good job of introducing the technical aspects at the beginning of each chapter, but not dwelling too long before moving on to real usage and methods.

What I would have liked to have seen is more interaction between different components written about in the book. Clearly building a fully-featured application that incorporates most or all of the key components would be unweildy, but individual and isolated examples doesn't equate real-world scenarios either. For example, it is quite conceivable that autocomplete and drag-and-drop components would be utilised on the same page; it would have been good if Wellman had explained the pains or pitfalls that may be encountered with such combinations. The negativity aside, the examples are of a good quality.

The book does contain a number of errors, but since this is the first edition you can probably forgive the editors from missing them.

A major gripe I have with this book, indeed all technical books is the lack of colour throughout. It is far easier to read and understand the example code when code colouring is employed, allowing for easier understanding of the key elements in the code. Surely modern publishing techniques can mitigate against the extra cost of colour. Indeed, I would pay more for a well-written coloured technical book.

A great summary chapter on graceful degredation versus progressive enhancement would also have been welcomed, since many developers may not consider the usability and accessibility issues of using JavaScript.

This book is certainly a good read for anyone who has basic knowledge of JavaScript, HTML and CSS and who wants to learn how to apply the YUI library in their projects, making them more interactive for the user.

BOOK
How to Make Money Online with eBay, Yahoo!, and Google
Jill Finlayson
$7.40

About this product:

Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits

This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

BOOK
Launching Your Yahoo! Business
Linh Tang
$2.42

About this product:

You’ve made the decision to take your business online, but where do you go from here?  Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.