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BOOK
Made to Stick: Why Some Ideas Survive and Others Die
Dan Heath
$12.00

About this product:
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

BOOK
Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations
Kent D. Seltman
$17.42

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Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries.

Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service.

By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors

• Demonstrate how a great service brand evolves from the core values that nourish and protect it
• Extrapolate instructive business lessons that apply outside healthcare
• Illustrate the benefits of pooling talent and encouraging teamwork
• Relate historical events and perspectives to the present-day Mayo Clinic
• Share inspiring stories from staff and patients

An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization.

BOOK
Yardsticks: Children in the Classroom Ages 4-14
Chip Wood
$16.00

About this product:
Written with warmth and humor, Yardsticks offers clear descriptions of children's development. This comprehensive, user-friendly reference has been a favorite of parents and teachers for more than 10 years. For each age, this book includes: narrative description of developmental traits; charts summarizing physical, social, language, and cognitive growth patterns; suggestions for curricular areas: reading, writing, mathematics, and thematic units; favorite books for different ages. What's new in the 3rd edition: a brief overview of issues in the development of bilingualism and biliteracy among Latino/Hispanic children; an appendix on the birthday cluster exercise for applying the information in the book to working with a whole class of students; an updated list of recommended children s books; an updated list of recommended resources for teachers and parents.

BOOK
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
$7.50

About this product:

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

BOOK
The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition)
Jason Zweig
$9.89

About this product:

More than one million hardcovers sold
Now available for the first time in paperback!

The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.

Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

BOOK
90 Minutes in Heaven: A True Story of Death & Life
Cecil Murphey
$3.87

About this product:
As he is driving home from a minister's conference, Baptist minister Don Piper collides with a semi-truck that crosses into his lane. He is pronounced dead at the scene. For the next 90 minutes, Piper experiences heaven where he is greeted by those who had influenced him spiritually. He hears beautiful music and feels true peace. Back on earth, a passing minister who had also been at the conference is led to pray for Don even though he knows the man is dead. Piper miraculously comes back to life and the bliss of heaven is replaced by a long and painful recovery. For years Piper kept his heavenly experience to himself. Finally, however, friends and family convinced him to share his remarkable story.

BOOK
Eat, Pray, Love: One Woman's Search for Everything Across Italy, India and Indonesia
Elizabeth Gilbert
$3.99

About this product:
This beautifully written, heartfelt memoir touched a nerve among both readers and reviewers. Elizabeth Gilbert tells how she made the difficult choice to leave behind all the trappings of modern American success (marriage, house in the country, career) and find, instead, what she truly wanted from life. Setting out for a year to study three different aspects of her nature amid three different cultures, Gilbert explored the art of pleasure in Italy and the art of devotion in India, and then a balance between the two on the Indonesian island of Bali. By turns rapturous and rueful, this wise and funny author (whom Booklist calls “Anne Lamott’s hip, yoga- practicing, footloose younger sister”) is poised to garner yet more adoring fans.

BOOK
Night (Oprah's Book Club)
Elie Wiesel
$4.31

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BOOK
Love the One You're With
Emily Giffin
$13.22

About this product:
How do you know if you’ve found the one? Can you really love the one you’re with when you can’t forget the one who got away?

Emily Giffin, author of the New York Times bestselling novels Something Borrowed, Something Blue, and Baby Proof, poses these questions—and many more—with her highly anticipated, thought-provoking new novel Love the One You’re With.

Ellen and Andy’s first year of marriage doesn’t just seem perfect, it is perfect. There is no question how deep their devotion is, and how naturally they bring out the best in each other. But one fateful afternoon, Ellen runs into Leo for the first time in eight years. Leo, the one who brought out the worst in her. Leo, the one who left her heartbroken with no explanation. Leo, the one she could never quite forget. When his reappearance ignites long-dormant emotions, Ellen begins to question whether the life she’s living is the one she’s meant to live. At once heartbreaking and funny, Love the One You’re With is a tale of lost loves and found fortunes—and will resonate with anyone who has ever wondered what if.