About this product: Mark Twain once observed, âA lie can get halfway around the world before the truth can even get its boots on.â His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideasâbusiness people, teachers, politicians, journalists, and othersâstruggle to make their ideas âstick.â
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the âhuman scale principle,â using the âVelcro Theory of Memory,â and creating âcuriosity gaps.â
In this indispensable guide, we discover that sticky messages of all kindsâfrom the infamous âkidney theft ringâ hoax to a coachâs lessons on sportsmanship to a vision for a new product at Sonyâdraw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. Itâs a fast-paced tour of success stories (and failures)âthe Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of âthe Mother Teresa Effectâ; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasâand tells us how we can apply these rules to making our own messages stick.
About this product: Kids love helping Mom and Dad in the kitchen and whipping up meals for family and friends, and this updated edition teaches kids the basics about cooking, kitchen safety, and nutrition, while offering recipes for a Just Peachy Smoothie, Bite-Sized Blueberry Pancakes, Poppin Popovers, Take-Along Trail Mix, and more! With 30 delicious food-themed puzzles, kids will have fun both in and out of the kitchen. Written by a certified dietician, this creative cookbook gives kids the know-how and tools they need to become young chefs in the making! This edition features completely new material, including approximately 90 new recipes for all three meals of the day, as well as delicious drinks and desserts, the revised Food Pyramid, and approximately 30 puzzles!
About this product: Written with warmth and humor, Yardsticks offers clear descriptions of children's development. This comprehensive, user-friendly reference has been a favorite of parents and teachers for more than 10 years. For each age, this book includes: narrative description of developmental traits; charts summarizing physical, social, language, and cognitive growth patterns; suggestions for curricular areas: reading, writing, mathematics, and thematic units; favorite books for different ages. What's new in the 3rd edition: a brief overview of issues in the development of bilingualism and biliteracy among Latino/Hispanic children; an appendix on the birthday cluster exercise for applying the information in the book to working with a whole class of students; an updated list of recommended children s books; an updated list of recommended resources for teachers and parents.
About this product: In his new book, Cramer offers the most detailed guidance he has ever given on how to invest in a changed market. Savvy investors will not just survive; they will thrive. Cramer begins with six rules for protecting the money you have and making sure that you have the money you need. (Rule Number 3: Skip the first four stages of portfolio grief: denial, anger, bargaining, and depression.) Your portfolio won't fix itself; you have to do that. It's easy to close your eyes and pretend that it all never happened, but you'll never get back to even that way, much less profit from the opportunities that this new market offers to investors who know where to put their money. One key to making investment decisions is to watch what the mutual-fund managers are doing and -- better yet -- to anticipate their moves. Cramer tells you how to do this. Their decisions will move markets, and you want to profit from these moves.
Cramer explains why dividends may be another key to picking winners in the post-crash stock market, and he introduces a category he calls the accidental high yielders -- stocks whose prices have taken a beating, boosting their yields. Some of these stocks could make a major move upward; Cramer tells you how to spot the ones that could take off.
For the first time in any of his books, Cramer offers a portfolio of twelve stocks that he says are poised to profit from the economic recovery. And he gives investors a list of five regional banks that could make big moves and return a handsome reward to shareholders. As always, Cramer explains why investors can't just take his word but have to "buy and homework" on these stocks to make sure that their stories don't change.
If you're near or in retirement, your opportunities to recover and profit are more limited than those of younger investors. Cramer tells you why stocks should still be an important part of your investment portfolio. And for younger investors, Cramer explains why you must take advantage of what could be a rare opportunity to buy stocks at fabulous prices and set up a terrific portfolio.
Cramer offers advanced tips for investors who have the time and are willing to invest it to profit from the post-crash stock market. Call options may seem like exotic and dangerous investment tools, but Cramer shows why they can be a conservative investing strategy that can bring quick returns in a recovering market. He explains how to use IPOs and secondary offerings wisely to juice your investment portfolio.
And as if all that weren't enough, Cramer has come up with twenty-five new rules for the post-crash market. (Rule Number 4: It pays to follow the dumb money.)
Getting Back to Even is indispensable for any investor still reeling in shock from the 2008-2009 market collapse and wondering where to go from here. From investment strategies to specific stock recommendations, it's the foundation for the portfolios that will soar when the economic recovery takes hold.
About this product: Among the library of investment books promising no-fail strategies for riches, Benjamin Graham's classic, The Intelligent Investor, offers no guarantees or gimmicks but overflows with the wisdom at the core of all good portfolio management.
The hallmark of Graham's philosophy is not profit maximization but loss minimization. In this respect, The Intelligent Investor is a book for true investors, not speculators or day traders. He provides, "in a form suitable for the laymen, guidance in adoption and execution of an investment policy" (1). This policy is inherently for the longer term and requires a commitment of effort. Where the speculator follows market trends, the investor uses discipline, research, and his analytical ability to make unpopular but sound investments in bargains relative to current asset value. Graham coaches the investor to develop a rational plan for buying stocks and bonds, and he argues that this plan must be a bulwark against emotional behavior that will always be tempting during abrupt bull and bear markets.
Since it was first published in 1949, Graham's investment guide has sold over a million copies and has been praised by such luminaries as Warren E. Buffet as "the best book on investing ever written." These accolades are well deserved. In its new form--with commentary on each chapter and extensive footnotes prepared by senior Money editor, Jason Zweig--the classic is now updated in light of changes in investment vehicles and market activities since 1972. What remains is a better book. Graham's sage advice, analytical guides, and cautionary tales are still valid for the contemporary investor, and Zweig's commentaries demonstrate the relevance of Graham's principles in light of 1990s and early twenty-first century market trends. --Patrick O'Kelley
About this product: A mysterious high-profile homicide in the nation's capital collides with the dark side of national security in David Baldacci's new, heart-stopping thriller.TRUE BLUE Mason "Mace" Perry was a firebrand cop on the D.C. police force until she was kidnapped and framed for a crime. She lost everything-her badge, her career, her freedom-and spent two years in prison. Now she's back on the outside and focused on one mission: to be a cop once more. Her only shot to be a true blue again is to solve a major case on her own, and prove she has the right to wear the uniform. But even with her police chief sister on her side, she has to work in the shadows: A vindictive U.S. attorney is looking for any reason to send Mace back behind bars. Then Roy Kingman enters her life. Roy is a young lawyer who aided the poor until he took a high-paying job at a law firm in Washington. Mace and Roy meet after he discovers the dead body of a female partner at the firm. As they investigate the death, they start uncovering surprising secrets from both the private and public world of the nation's capital. Soon, what began as a fairly routine homicide takes a terrifying and unexpected turn-into something complex, diabolical, and possibly lethal.
About this product: With the stunning revelation surrounding Bliss's true identity comes the growing threat of the sinister Silver Bloods. Once left to live the glamorous life in New York City, the Blue Bloods now find themselves in an epic battle for survival. Not to worry, love is still in the air for the young vampires of the Upper East Side. Or is it? Jack and Schuyler are over. Oliver's brokenhearted. And only the cunning Mimi seems to be happily engaged.
Young, fanged, and fabulous, Melissa de la Cruz's vampires unite in this highly anticipated fourth installment of the Blue Bloods series.
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