About this product: Blogs are at the heart of Internet Marketing, and they can help you promote your business. You will learn the secrets of Blogs, SEO (Search Engine Optimization), Search Marketing, and Social Marketing to grow you business. There is also a section on Marketing and Motivation; including Hope, Faith, Trust, and Pixie Dust. The book brings in strategies to help win friends and influence people, a key trait in the world of Social and Business networking. But more importantly the book describes the new paradigm of Internet marketing, and easy to use SEO, search and Internet marketing tools such as blogs, SEO, and social networks to promote your business. There are many topics on Blogs and how to write compelling content to increase your internet marketing effectiveness, so that the Search Engines find your blogs through the method of SEO. This book could quite possibly be the best investment you make in marketing your business, especially Internet Marketing.
About this product: Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.
Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
In Zero Comments, internationally renowned media theorist and 'net critic' Geert Lovink upgrades worn out concepts about the Internet and interrogates the latest hype surrounding blogs and social network sites. In this third volume of his studies into critical Internet culture, following the influential Dark Fiber and My First Recession, Lovink develops a 'general theory of blogging.' Unlike most critiques of blogging, Lovink is not focusing here on the dynamics between bloggers and the mainstream news media, but rather unpacking the ways that blogs exhibit a 'nihilist impulse' to empty out established meaning structures. Blogs, Lovink argues, are bringing about the decay of traditional broadcast media, and they are driven by an in-crowd dynamic in which social ranking is a primary concern. The lowest rung of the new Internet hierarchy are those blogs and sites that receive no user feedback or 'zero comments'.
Lovink explores other important changes to Internet culture, as well, including the silent globalization of the Net in which the West is no longer the main influence behind new media culture, as countries like India, China and Brazil expand their influence. Zero Comments also looks forward to speculate on the Net impact of organized networks, free cooperation and distributed aesthetics.
About this product: Blogging today has truly become a platform where various kinds of people from all walks of life, whether they have the same ideologies or not, conflate, and discuss the matters they think are important to them. Blogging in the twenty first century has come to become an important tool for advertising for people who wish to market their products online, for politicians who wish to sell their ideologies, and reach out, to the masses. Moreover, creating a blog and maintaining it does not require a fortune. Everybody now has a personal blog and it is all free of cost. Also, one does not need to be a computer engineer or a graphic or web designer in order to embellish their blog. A beginners guide to Blogging - In it you will learn what it is, how blogging can be profitable to you as an individual, and how you can get started with your very own blog in under 15 minutes. You will also learn how to write content for your plug, plus how to get a constant stream of traffic to your blog. Please visit www.bargaincityebooks.com for the latest ebooks at bargain prices.
About this product: "We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. --Miles Young, Chairman, Ogilvy & Mather Asia Pacific
The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. --John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School
Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. --Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com
DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business.--Dipak C. Jain, Dean, Kellogg School of Management
The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. --John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search
Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. --Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
About this product: Every day an unsuspecting child meets a sexual predator in an Internet chat room and what may happen next is every parent's nightmare.
With millions of children using the Internet with limited or no adult supervision an unknowingly interacting with sexual predators, it is a very dangerous, and in many cases a deadly combination.
Marilyn Mailman Segal, Ph.D., developmental psychologist specializing in early childhood development, and dean emeritus of the Family Center at Nova Southeastern University had this to say:
"Jay LaBonte has done an outstanding job in writing 'Parents Guide to the Internet' to guide parents to help their child enjoy their computer without being victimized. This book gives parents the information they need to become just as savvy as their children."
About this product: How to set up your blog for long term success. Everyone and his dog has a blog at the moment, but there are still relatively few success stories about blogging out there. Sure, you'll have heard of a couple of serious blogging money making machines, but as there are two blogs created a second, there's also a terrifying amount of false information. This 7 day master plan will teach you: What the four best bookmarking sites are for driving incredible traffic in your direction How best to build your blog THE single best platform to blog from How to choose a the keywords you're building your blog around How to implement those keywords in a way that HELPS your readers and YOUR income And much more.
About this product: Introduction to using online video. Video email, Video Podcasting, Video Blogging, Live Webcasting, Video Website Embedding and more. Create that WOW factor in your business. Strengthen relationships with customers and clients. Enrich marketing efforts and live webcast your service or product World wide with 3 clicks of the mouse. Create an additional revenue stream from using these technologies in your business.
About this product: From the Introduction: "There are a lot of books you can buy and places you can find on the Web that will tell you how to get started in blogging. This book is written for professionals—not professional bloggers, who blog for a living, but members of the traditional professions, in particular the health professions. In other words, when I talk about business blogging I’m speaking to professionals, such as doctors, dentists, nutritionists, nurse practitioners, and therapists, professionals in practices where they get to know most if not all of their clients personally. All sorts of professionals need to create a credible presence on the Web, and a blog is an inexpensive and effective way to do that. "The focus of this book is not just blogging per se, but business blogging—using a blog to build your practice and help you achieve your career objectives. Many professionals use a blog to let off steam, sharing darkly humorous horror stories with their peers or the world at large. There’s nothing wrong with this kind of blogging, but if that is your objective you don’t need all of the information in this book—just go sign up with one of the free services and blog to your heart’s content. Much of what you find in here will still be useful, but you’ll have a different value proposition in mind. "Business bloggers are like the operators of other commercial Websites. They need to look at the business case for what they do, to determine if a business blog is worth the time, effort, and expense involved. They need to do this before they start, and periodically to re-evaluate the business case and measure their return on investment. "In the case of professionals, measuring success is more nebulous than for someone running a Website that sells products, where the business’s books directly reflect success or failure. Professionals usually have Websites for marketing rather than sales reasons—for the most part they are building a “brand” in the minds of customers, peers, and potential employers, and doing the kind of networking that successful professionals have done in real-world venues since time immemorial. Branding and networking are done relatively slowly and meticulously compared to sales, and as a consequence may not have easily discernible metrics for success. "In this book I’ll go beyond the basics, and try to teach the techniques and skills that successful business bloggers employ to make their blog into one of the less than 1% of all blogs that are true success stories."
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