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EBOOKS
The Complete User's Guide to the Amazing Amazon Kindle
Stephen Windwalker
$6.39

About this product:
Stephen Windwalker's latest book is the premier guide for Kindle owners, 45,000 words in length and newly packed with great tips such as Using Google Reader to Read Blogs on the Kindle, How to Use the Kindle for Email, Optimizing Your Use of Kindle Search, Projecting a Kindle Future, Writing and Note Taking on Your Kindle, Using "Locations" to Figure Out How Close You Are to the End of a Kindle Edition, Making the Most of Your Kindle Connections Overseas or in a Sprint Wireless Dead Zone, Using the Kindle as a Travel Guide, Using the Kindle to Translate Foreign or Technical Words and Phrases, Refresh Revised Content At No Charge, Kindle Accessories, and Care and Feeding of Your Kindle Battery. Readers may update this content at any time through Amazon's "Your Media Library" feature. 160 "print" pages. Originally published in beta editions as How to Use the Amazon Kindle for Email & Over 100 Pages of Other Cool Tips. If you’ve already purchased and downloaded it, you can get the latest iteration onto your Kindle at no additional charge with just a couple of clicks on your computer. Just go to "Your Media Library" under your personal Amazon account, pull down your “Kindle Books” list under the Downloads tab, find this book (clicking on the title there will confirm your purchase and purchase date), and click on the right where there’s a “Send wirelessly to your Kindle” button.

BOOK
Waiter Rant: Thanks for the Tip--Confessions of a Cynical Waiter
The Waiter
$14.00

About this product:

According to The Waiter, eighty percent of customers are nice people just looking for something to eat. The remaining twenty percent, however, are socially maladjusted psychopaths. Waiter Rant offers the server's unique point of view, replete with tales of customer stupidity, arrogant misbehavior, and unseen bits of human grace transpiring in the most unlikely places. Through outrageous stories, The Waiter reveals the secrets to getting good service, proper tipping etiquette, and how to keep him from spitting in your food. The Waiter also shares his ongoing struggle, at age thirty-eight, to figure out if he can finally leave the first job at which he's truly thrived.

BOOK
Stuff White People Like: A Definitive Guide to the Unique Taste of Millions
Christian Lander
$7.81

About this product:
They love nothing better than sipping free-trade gourmet coffee, leafing through the Sunday New York Times, and listening to David Sedaris on NPR (ideally all at the same time). Apple products, indie music, food co-ops, and vintage T-shirts make them weak in the knees.

They believe they’re unique, yet somehow they’re all exactly the same, talking about how they “get” Sarah Silverman’s “subversive” comedy and Wes Anderson’s “droll” films. They’re also down with diversity and up on all the best microbrews, breakfast spots, foreign cinema, and authentic sushi. They’re organic, ironic, and do not own TVs.

You know who they are: They’re white people. And they’re here, and you’re gonna have to deal. Fortunately, here’s a book that investigates, explains, and offers advice for finding social success with the Caucasian persuasion. So kick back on your IKEA couch and lose yourself in the ultimate guide to the unbearable whiteness of being.

BOOK
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meerman Scott
$15.50

About this product:
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

BOOK
Groundswell: Winning in a World Transformed by Social Technologies
Josh Bernoff
$17.95

About this product:
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:



-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"

-Seth Godin, author, Meatball Sundae

"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."

-Scott Cook, Founder and Chairman of the Executive Committee, Intuit

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.

-Cathie Black, President, Hearst Magazines

"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."

-John T. Chambers, Chairman and CEO, Cisco

"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."

-Christina Norman, President, MTV

"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."

-Clark Kokich, CEO, Avenue A | Razorfish

"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."

-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age

BOOK
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Chris Garrett
$12.85

About this product:
Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is easy to get frustrated when success doesn’t match expectations. Written by the creator of the world’s #1 resource for making money with blogs, ProBlogger takes the reader from absolute beginner to earning money from or as a result of blogging. Through step by step practical lessons the reader will choose a blog topic, analyze the market, set up a blog, promote it and earn revenue.

Unlike other books that are big on potential and theory, ProBlogger provides results based on the authors own experience of what really works through practical, tried and tested advice. Inside readers will learn:

  • How Bloggers Make Money
  • Direct Income Earning vs. Indirect Income Earning methods
  • Why Niches are Important
  • Using 20 critical blogging tools
  • 20 Ingredients for a successful blog post
  • Optimizing advertising
  • Which advertising platforms work best
  • Expert analysis of Technocrat’s Top Blogs – why they work

and so much more.

BOOK
A Lifetime of Secrets: A PostSecret Book
Frank Warren
$15.61

About this product:

The award-winning PostSecret project's most profound and stunning postcards to date

For the past three years Frank Warren has invited people of all backgrounds and nationalities to send him creatively decorated postcards bearing secrets they have never before revealed. He has shared these PostSecrets on his award-winning blog, www.PostSecret.com, in an internationally traveling art exhibit, and in three electrifying books: the bestselling PostSecret, My Secret, and The Secret Lives of Men and Women.

Now, in his most extraordinary book yet, Warren again delves into our collective confessions, presenting a never-before-seen selection of provocative and moving PostSecrets. A Lifetime of Secrets lays bare our private fears, hopes, regrets, and desires, from people as young as eight and as old as eighty. From painful admissions of infidelity to breathtaking revelations and endearing sentiments, Warren's latest collection will shock and move readers of every age, revealing secrets that have haunted their creators for a lifetime.

Six PostSecrets from A Lifetime of Secrets

Here are six of the PostSecrets included in A Lifetime of Secrets, and never before seen online. Click on each image to see a larger version.

Frank Warren's Introduction to A Lifetime of Secrets

When I told my father I was collecting secrets from strangers for an art project, he didn't know what to think. I tried to explain how the thousands of secrets that had been mailed to me were more than mere confessions. They could be beautiful, funny, sorrowful, inspiring.

"But, Frank," he asked, "why are you soliciting secrets from strangers, and why would anyone tell you a real secret?"

I invited my father to fly out for a PostSecret art exhibit in Washington, D.C., where hundreds of the postcards were on display. More than 15,000 people came to see the secrets, and my father was there, day after day, to hear many of their transformative stories. Some people told me they recognized a hidden part of themselves on a stranger's postcard. Others shared personal experiences of how talking about a painful secret had helped heal a lifelong relationship.

The exhibit came to an end and I took my father back to the airport to catch a red-eye flight home. During our drive we passed through a long dark stretch of highway when my father broke the silence by asking me, "Do you want to know my secret?" He bravely recounted a traumatic childhood experience. When he finished, we had a true talk that gave me a richer understanding of my father and recast our relationship.

• • •

For A Lifetime of Secrets, the fourth PostSecret book, I've selected postcards that show how secrets can reveal a momentary impulse or haunt us for decades and arranged them by age to follow the common journey we all take through childhood, adolescence, adulthood, maturity. Stretched over a full lifespan, the secrets expose the meaningful ways we change over time, and the surprising ways we don't.

The postcards narrate childhood stories that have never been spoken; they voice the guarded confessions of our parents and grandparents. They confirm that our rich interior lives are not defined by how old we are, and that with aging comes not only loss but also the possibility of grace and wisdom.

The following two secrets arrived in my mailbox the same week. The postmarks on each card were different, but when I posted them together on the PostSecret website (www.postsecret.com) they seemed as though they could have been written by the same person at two different points in her life.

I am a junior in high school. I have good friends and a loving family. I am smart. I am a good athlete and musician. But I would trade all that in if it meant I would be beautiful.
I spent my high school years believing I was UGLY. I just went through a photo album that had pictures of me over the last 20 years. Turns out I was/am kind of cute. No more wasting time on thinking otherwise.
• • •

When I give PostSecret presentations at college campuses, my hope is that people I have never met will be inspired to change their lives through the secrets and stories being shared. Not long ago, at one of my talks, it was my life that was changed, and the secret that inspired me came from a stranger in the front row.

I began my presentation by handing out blank postcards to everyone in the auditorium. I invited each person to anonymously write down a secret on a card and then pass it on. For the next hour, the postcards circulated and were read silently multiple times. At the end of my talk, I asked if anyone would like to stand and read the secret they were holding at that moment. A man in the front row stood up and haltingly read:

I wish I could apologize to my younger brother for the way I treated him growing up.
He sat down and exchanged a long look with the young man next to him. After more volunteers read aloud some of the other secrets that had been passed around, I collected all the cards. The man in the front row handed me the postcard he had read from, and the two men walked out together.

His postcard was blank.

I have witnessed many times how the courage of sharing a secret can be contagious. When I realized that the man had been pretending to read someone else's secret and that the person he had left with was likely his brother, I was inspired.

Growing up, I was not an ideal older brother. As an adult, I have wished for an opportunity to apologize for some of my actions but did not want to open old wounds. I have not shared this secret with my brother . . . until now.

--Frank Warren

BOOK
WordPress For Dummies (For Dummies (Computer/Tech))
Lisa Sabin-Wilson
$16.20

About this product:
Are you a wannabe blogger? A seasoned pro migrating your blog to WordPress? Looking to do more cool stuff with your existing WordPress blog? Then this fun guide is for you! WordPress for Dummies is a veritable smorgasbord of WordPress information, ideas, tools, resources, and instruction on everything you need to create and maintain your dream blog.

Unlike other blog hosts, WordPress gives you the ability to create a blog that is tailored to your own tastes and needs. Sure, the codes, tags, and terminology can seem a little intimidating at first, but WordPress for Dummies breaks it all down to show you just how intuitive, friendly, and extensible the software really is. This easy-to-follow guide shows you how to:

  • Sign up for a free WordPress account
  • Set up and use a hosted blog with WordPress.com
  • Install and set up the WordPress.Org and WordPress.MU software for single- and multi-user versions
  • Find great themes, plugins, and consultants that will help you achieve JUST the kind of blog you want
  • Use tags to work with WordPress templates
  • Combat challenges with comments, trackback spam, and “splogs”
  • Add special technologies to your blog, such as RSS feed, podcasting, vlogging, and photoblogging
  • Find online support, tips, and resources for WordPress software

Whether you want to keep family and friends updated on your latest adventures, post pictures of your new puppy, or communicate your passion with millions of readers worldwide, WordPress for Dummies is your passport to creating the kind of blog that will keep your visitors coming back for more!

BOOK
Half-Assed: A Weight-Loss Memoir
Jennette Fulda
$9.75

About this product:

After undergoing gall bladder surgery at age twenty-three, Jennette Fulda decided it was time to lose some weight. Actually, more like half her weight. At the time, Jennette weighed 372 pounds.

Jennette was not born fat. But, by fifth grade, her response to a school questionnaire asking “what would you change about your appearance” was “I would be thinner.” Sound familiar?

Half-Assed is the captivating and incredibly honest story of Jennette’s journey to get in shape, lose weight, and change her life. From the beginning—dusting off her never-used treadmill and steering clear of the donut shop—to the end with her goal weight in sight, Jennette wows readers with her determined persistence to shed pounds and the ability to maintain her ever-present sense of self.
BOOK
Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz
$15.00

About this product:

Who Is Talking About You?

Master the art of word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.


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