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BOOK
Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms
Will Richardson
$23.21

About this product:
With updated research and links, the second edition shows educators at all levels and disciplines how to use digital tools to create relevant, interactive learning experiences.

BOOK
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Dharmesh Shah
$13.92

About this product:
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

BOOK
Building a WordPress Blog People Want to Read
Scott McNulty
$15.78

About this product:
Having your own blog isn't just for the nerdy anymore. Today, it seems everyone—from multinational corporations to a neighbor up the street—has a blog. They all have one, in part, because the folks at WordPress make it easy to get one. but to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking a theme and using tags to choosing widgets and building a community, creating your blog really starts after you set it up. In this book by blogger extraordinaire Scott McNulty, you learn how to:

• Install and get your WordPress blog running.
• Set up your site to ensure it can easily grow with you and your readers.
• Be the master of user accounts.
• Manage your site with the WordPress Dashboard and extend its capabilities with plug-ins.
• Make the most of images.
• Work with pages, templates, and links and—of course—publish your posts.
• Deal with comments—if you even want readers commenting at all.
• Find a theme—or build one yourself.
• Maintain your site and fix common problems.
  

BOOK
The Complete Idiot's Guide to Creating a Web Page & Blog, 6th Edition
Paul McFedries
$13.51

About this product:
Spin your own web! Free CD-ROM included.

More people are overcoming their digital fears and producing Internet content rather than just absorbing it. Whether their product is a collection of essays, stories, reviews, jokes, or shopping lists, they want to share it with everyone—from family and friends to strangers across the globe. How do they do it? By starting right here. The Complete Idiot’s Guide® to Creating a Web Page and Blog—the only book of its kind— will help anyone build and maintain an Internet website or blog. Coverage includes:

• Step-by-step instructions for building a site from the ground up
• Important HTML tags
• Tips on using fonts, colors, and images
• Incorporating tables, forms, style sheets, and JavaScripts
• The new blog technology
• Plus! A "Webmaster’s Toolkit" on a companion CD-ROM, providing files used in this book.

BOOK
Kiss & Blog: A Novel
Alyson Noel
$2.87

About this product:

BOOK
No One Cares What You Had for Lunch: 100 Ideas for Your Blog
Margaret Mason
$10.52

About this product:
Tired of filling up your blog with boring posts? Take the next step and get inspired to create something unique. Author Margaret Mason shows you the way with this fun collection of inspirational ideas for your blog. Nobody Cares What You Had for Lunch: 100 Ideas for Your Blog is a unique idea-book for bloggers seeking fun, creative inspiration. Margaret gives writers the prompts they need to describe, imagine, investigate and generate clever posts. Sample ideas include:

• Writing a serial novel
• Conducting unnecessary experiments
• Creating your autobiography
• Public eavesdropping
• And much, much more

BOOK
Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business
Robert W. Bly
$4.00

About this product:

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.

This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.

BOOK
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
David Meerman Scott
$9.62

About this product:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

BOOK
The Blog of War: Front-Line Dispatches from Soldiers in Iraq and Afghanistan
Matthew Currier Burden
$3.82

About this product:
Matthew Currier Burden founded www.blackfive.net, one of the most popular military blogs on the Internet. His blog began as an homage to a friend killed on duty in Iraq and quickly became a source of information about what was really happening in Afghanistan and Iraq.

In The Blog of War Burden presents selections from some of the best of the military blogs, the purest account of the many voices of this war. This is the first real-time history of a war, a history written even as the war continues. It offers a glimpse into the full range of military experiences in Afghanistan and Iraq, from the decision to enlist right through to homecoming. There are powerful stories of soldiers in combat, touching reflections on helping local victims of terror and war, pulse-racing accounts of med-evac units and hospitals, and heartbreaking chronicles of spouses who must cope when a loved one has paid the ultimate price. The Blog of War provides an uncensored, intimate, and authentic version of life in the war zone. Dozens of voices come together in a wartime choir that conveys better than any second-hand account possibly can what it is like to serve on the front lines.

BOOK
Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage (Digital Formations)
Axel Bruns
$31.45

About this product:
We—the users turned creators and distributors of content—are TIME’s Person of theYear 2006, and AdAge’s Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what’s really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what’s emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

Building on an analysis of key sites including Wikipedia, Flickr, YouTube, and Second Life, it explores the intellectual, technological, and social implications of produsage, as well as the legal and economic models employed by produsage projects. In doing so, the book highlights the implications of produsage for our culture, democracy, and society.