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BOOK
Goodnight Moon
Margaret Wise Brown
$4.76

About this product:
Perhaps the perfect children's bedtime book, Goodnight Moon is a short poem of goodnight wishes from a young rabbit preparing for--or attempting to postpone--his own slumber. He says goodnight to every object in sight and within earshot, including the "quiet old lady whispering hush." Clement Hurd's illustrations are simple and effective, alternating between small ink drawings and wide, brightly colored views of the little rabbit's room.

Finding all of the items mentioned throughout the book within the pictures is a good bedtime activity--a reappearing little mouse is particularly pesky. By the end of the little rabbit's goodnight poem, the story has quieted to a whisper, and the drawings have darkened with nightfall. As you turn the last page, you can expect a sleepy smile and at least a yawn or two. (Picture book)

BOOK
Richard Scarry's Cars and Trucks from A to Z (A Chunky Book(R))
Richard Scarry
$1.19

About this product:
Illustrated in full color. This car-and- truck-filled alphabet extravaganza that starts with an ambulance and ends with a zippercar, is shaped like Lowly Worm's applemobile.  

BOOK
Cars and Trucks and Things That Go (Giant Little Golden Book)
Richard Scarry
$8.50

About this product:
Although this book was around when many of today's parents were youngsters, it has remained a steadfast must-have in every toddler's library. For starters, it's a great vocabulary guide that names the many things that go (and some that haven't a prayer of going, but are great fun to imagine anyway). It's also teeming with detail-rich scenes and characters on every page, teaching children the rewards of looking long and closely (such as finding the hidden "Goldbug" in each spread). Along the way it entertains with the silly and slapstick--everything from toothpaste and toothbrush cars to six fire department vehicles that show up to extinguish a ladybug-size fire in a miniature pink convertible. What's most amazing about this book, however, is its longevity. When you purchase it for your fledgling talker, you should consider it an investment. Even 11-, 12-, and 13-year-olds are known to pore over the book nostalgically, cooing at Lowly Worm and eagerly tracking Officer Flossie's book-long chase after that irresponsible, speedster driver in a cowboy hat. (Ages 2 and older) --Gail Hudson

BOOK
Welcome to Your Brain: Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Everyday Life
Sam Wang
$14.38

About this product:

You: The Owner’s Manual for the brain: an expert, comprehensive, and lively guide that makes sense of all the latest scientific findings about how your brain really works.

We are using our brains at practically every moment of our lives, and yet few of us have the first idea how they work. Much of what we think we know comes from folklore: that we only use 10 percent of our brain, or that drinking kills brain cells. These and other brain myths are wrong, as demonstrated by the work of neuroscientists who have spent decades studying this complex organ. However, most of what scientists have learned is not known to the world outside their laboratories.

In this readable, lively book, Sandra Aamodt and Sam Wang dispel common myths about the brain and provide a comprehensive, useful overview of how it really works. In its pages, you’ll discover how to cope with jet lag, how your brain affects your religion, and how men’s and women’s brains differ. With witty, accessible prose decorated by charts, trivia, quizzes, and illustrations, this book is great for quick reference or extended reading.

Both practical and fun, Welcome to Your Brain is perfect whether you want to impress your friends or simply use your brain better.
BOOK
The Zone: A Dietary Road Map to Lose Weight Permanently : Reset Your Genetic Code : Prevent Disease : Achieve Maximum Physical Performance
Barry Sears
$2.40

About this product:

For years experts have been telling Americans what to eat and what not to eat. Fat, they told us, was the enemy. Then it was salt, then sugar, then cholesterol... and on it goes.

Americans listened and they lost -- but not their excess fat. What they lost was their health and waistlines. Americans are the fattest people on earth... and why? Mainly because of the food they eat.

In this scientific and revolutionary book, based on Nobel Prize-winning research, medical visionary and former Massachusetts Institute of Technology researcher Dr. Barry Sears makes peak physical and mental performance, as well as permanent fat loss, simple for you to understand and achieve.

With lists of good and bad carbohydrates, easy-to-follow food blocks and delicious recipes, The Zone provides all you need to begin your journey toward permanent fat loss, great health and all-round peak performance. In balance, your body will not only burn fat, but you'll fight heart disease, diabetes, PMS, chronic fatigue, depression and cancer, as well as alleviate the painful symptoms of diseases such as multiple sclerosis and HIV.

This Zone state of exceptional health is well-known to champion athletes. Your own journey toward it can begin with your next meal. You will no longer think of food as merely an item of pleasure or a means to appease hunger. Food is your medicine and your ticket to that state of ultimate body balance, strength and great health: the Zone.

BOOK
Learn in Your Car Spanish Complete Language Course (Learn in Your Car)
Henry N. Raymond And Oscar M Ramirez
$31.89

About this product:
The all new, updated, enhanced edition of the best-selling Learn in Your Car Foreign Language Series is ready to be released this Fall. In addition, this exciting new edition includes a Travelogue DVD of the relevant destination countries for each language. This added feature will enrich the learning experience and add that extra stimulus to motivate users with their studies.

BOOK
The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!
Tim Harford
$8.15

About this product:
“The economy [isn’t] a bunch of rather dull statistics with names like GDP (gross domestic product),” notes Tim Harford, columnist and regular guest on NPR’s Marketplace, “economics is about who gets what and why.” In this acclaimed and riveting book–part exposé, part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic–all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist.

“A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life.”
–Steven D. Levitt, coauthor of Freakonomics

“A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics.”
The Economist

“A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book.”
–Jagdish Bhagwati, author of In Defense of Globalization

“This is a book to savor.”
The New York Times

“Harford writes like a dream. From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles.”
–David Bodanis, author of Electric Universe

“Much wit and wisdom.”
–The Houston Chronicle
From Publishers Weekly
Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Bookmarks Magazine
Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee.
Copyright © 2004 Phillips & Nelson Media, Inc.

BOOK
Microeconomics
Robin Wells
$41.01

About this product:

Krugman/Wells takes a story-driven approach that focuses on real-world economics at work. The book offers the hallmark clarity and engaging writing style that distinguish Paul Krugman’s work, from his best-selling international economics text to his New York Times best-sellers. In just one year, Microeconomics has become a leading book and has met with unparalleled student and instructor praise.
BOOK
Convert It!
Michael Brown
$24.95

About this product:
This book is the leading how-to resource for electric car conversions. It combines Brown's years of professional automotive experience with down-to-earth language even an automotive beginner can understand. It is not written for the engineer in the laboratory, but for the home mechanic building his own car, and for the average person behind the wheel. Brown speaks to the reader as if talking to a friend in his garage. Before lifting a wrench, Brown answers the most frequently asked questions about electric cars: how fast will it go, how far will it go, how long will the batteries last, how pollution-free is it really, and many more. The conversion process itself begins with choosing an appropriate donor chassis, and stripping it of internal combustion components. Here Brown's experience provide numerous tips and tricks to make the later conversion process easier and more successful. Step by step, Brown leads the reader through the conversion. As each component comes up, Brown gives a little background on the different types available, and the pros and cons of each. He includes tips on layout, design and fabrication at each step, and discusses different approaches for different chassis, such as front wheel drive vs. rear wheel drive. By the end of the book, every part of the conversion process has been discussed. Brown wraps up with a procedure for testing and troubleshooting, and guidelines for normal driving, charging, and maintenance. The book is salted heavily throughout with photos and diagrams to illustrate its topics, and it includes a very thorough index. CONVERT IT has been chosen by the Department of Energy and by numerous schools across the country as the textbook for high school electric car conversion projects.

BOOK
Are You My Mother?
P.D. Eastman
$0.49

About this product:
This is the classic from which many of our staff first learned to read, starting us on a path of unremitting bibliophilia. Are You My Mother? follows a confused baby bird who's been denied the experience of imprinting as he asks cows, planes, and steam shovels the Big Question. In the end he is happily reunited with his maternal parent in a glorious moment of recognition.

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