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BOOK
Your Checking Account: Lessons in Personal Banking
Victoria W. Reitz
$11.20

About this product:
Revised and updated to include debit cards, online banking, and more

Written at a third-to-fourth-grade reading level, Your Checking Account was developed for basic math, business, adult basic education, and remedial classes. Real-life forms guide students through a six-month banking simulation, including balancing a checkbook, electronic banking, and credit card statements. The separate teacher s guide includes an answer key, extra reproducible forms, and a pretest and posttest.

BOOK
Opportunities vs ethics. (analysis of retail checking account pricing strategies): An article from: Bank Marketing
Phillip D. White
$5.95

About this product:
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1991. The length of the article is 2465 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: One of the many tasks of bank marketing managers is to find ways of improving pricing strategies to maximize the performance of fee income. Pricing strategies that focus on frequent writers of insufficient funds items include the differential pricing policy for insufficient funds and overdrafts, the tolerance pricing policy for overdrafts, and the posting order pricing policy for checking items. Searching for opportunities in enhancing fee income raises certain ethical concerns, such as whether or not clients are being encouraged to do what is not really in their best interests. In their efforts to do what is favorable for their bank, marketing executives also need to consider what is beneficial for their customers.

Citation Details
Title: Opportunities vs ethics. (analysis of retail checking account pricing strategies)
Author: Phillip D. White
Publication: Bank Marketing (Magazine/Journal)
Date: November 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n11 Page: p18(4)

Distributed by Thomson Gale

BOOK
Tossing tradition: In the cohesive world of financial services, stocks and bonds are offered alongside checking accounts and insurance policies. (Industry ... Article): An article from: Hawaii Business
Jacy L. Youn
$5.95

About this product:
This digital document is an article from Hawaii Business, published by Hawaii Business Publishing Co. on March 1, 2002. The length of the article is 657 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Tossing tradition: In the cohesive world of financial services, stocks and bonds are offered alongside checking accounts and insurance policies. (Industry Focus: Investment).(Brief Article)
Author: Jacy L. Youn
Publication: Hawaii Business (Magazine/Journal)
Date: March 1, 2002
Publisher: Hawaii Business Publishing Co.
Volume: 47 Issue: 9 Page: 34(2)

Article Type: Brief Article

Distributed by Thomson Gale

BOOK
Decline in small busines checking accounts.(Small Business & Financial Services survey): An article from: Bank Marketing
Jennifer Porter Gore
$5.95

About this product:
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1999. The length of the article is 565 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The 1998 Small Business and Financial Services survey showed that banks should expand their service offerings to attract small businesses. The survey's findings include an increase in the number of small businesses using cash management services from 5% in 1993 to 29% in 1998 and rise in the use of savings accounts from 24% in 1993 to 30% in 1998. Small businesses also said that nonbank financial institutions were more responsive to their needs.

Citation Details
Title: Decline in small busines checking accounts.(Small Business & Financial Services survey)
Author: Jennifer Porter Gore
Publication: Bank Marketing (Magazine/Journal)
Date: January 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 1 Page: 8(1)

Distributed by Thomson Gale

BOOK
Stop checking-account customer attrition!(marketing product from Specialty Direct Marketing Inc.)(Brief Article): An article from: Bank Marketing
$5.95

About this product:
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 2003. The length of the article is 363 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Stop checking-account customer attrition!(marketing product from Specialty Direct Marketing Inc.)(Brief Article)
Publication: Bank Marketing (Magazine/Journal)
Date: November 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 9 Page: 42(1)

Article Type: Brief Article

Distributed by Thomson Gale

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