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BOOK
Made to Stick: Why Some Ideas Survive and Others Die
Dan Heath
$13.89

About this product:
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

BOOK
The New Way Things Work
David Macaulay
$21.98

About this product:
The information age is upon us, baffling us with thousands of complicated state-of-the-art technologies. To help make sense of the computer age, David Macaulay brings us The New Way Things Work. This completely updated and expanded edition describes twelve new machines and includes more than seventy new pages detailing the latest innovations. With an entirely new section that guides us through the complicated world of digital machinery, where masses of electronic information can be squeezed onto a single tiny microchip, this revised edition embraces all of the newest developments, from cars to watches. Each scientific principle is brilliantly explained--with the help of a charming, if rather slow-witted, woolly mammoth.

BOOK
Raw Food Made Easy For 1 or 2 People
Jennifer Cornbleet
$10.25

About this product:
I am really enjoying this well designed recipe book. It covers everything I need to begin a raw foods lifestyle.

BOOK
The Road to 850: Proven Strategies for Increasing Your Credit Score
Al Bingham
$21.95

About this product:
This is one book you must have! As a result of the credit crisis, many financial institutions have raised their credit score requirements over 100 points to qualify and to get the best interest rates. Because of credit scores, almost 50% of Americans are now considered less than prime and could be charged higher rates and fees. Medical services and insurance premiums also use credit scores modeled after the FICO. Credit scores are impacting everyone from every angle. The Road to 850 provides a much greater background and understanding to the credit scoring system than any previously published book. It describes all the reason codes in great detail and how credit risk is scored. The Road to 850 explains the four critical ratios, the four important dates and the four levels of delinquency with detailed explanations, examples and displays. Lastly, it provides 94 proven strategies and identifies the necessary requirements for a credit score in the golden range -- 760 to 850. The Road to 850 has received rave reviews from many readers: Great book! What an excellent book! Easy to read. Thanks a lot for giving us the opportunity to get to 850!, My book is filled with great information, some of which I have never heard before despite an abiding interest in the subject and previous research. Id recommend it to anyone who wants to raise his score, even if its already a high one. This book is priceless. The information and strategies found in The Road to 850 have been covered by Kurtis Ming (KOVR / CBS in Sacramento), Nicole Crites (KPHO / CBS in Phoenix), Bill Gephardt (KUTV / CBS in Salt Lake City) and a host of other national television and radio reporters. The Road to 850 gives you ideas and strategies to raise your scores no matter what your situation. Whether you have a 725 or a 525 credit score, this is one book you must have to better understand the credit scoring system and improve your credit scores.

BOOK
BestCredit: How to Win the Credit Game, 2nd Edition
Dana Neal
$14.99

About this product:
Written by a former debt collector, this credit repair book covers many aspects of credit restoration, including how to legally remove any adverse credit from a consumer credit report, how to negotiate debt, how to prevent and recover from identity theft, the secrets to raising a credit score, and more. Remove judgments, liens, late payments, bankruptcies, collection accounts, inquiries, charge-offs, repossessions, and foreclosures. Learn how to negotiate like a pro, reducing credit card and other unsecured debt to a fraction of what you owe!

BOOK
Credit After Bankruptcy: A Step-By-Step Action Plan to Quick and Lasting Recovery after Personal Bankruptcy
Stephen Snyder
$8.24

About this product:
A step-by-step action plan to quick and lasting recovery after personal bankruptcy. Indexed.

BOOK
Rachael Ray's Big Orange Book: Her Biggest Ever Collection of All-New 30-Minute Meals Plus Kosher Meals, Meals for One, Veggie Dinners, Holiday Favorites, and Much More!
Rachael Ray
$14.25

About this product:
Rachael Ray's Big Orange Book By Rachael Ray"In the 10 years since she served up her first 30-minute mealùand thousands of delectable dinners laterù Rachael Ray has learned just about all there is to know about getting a great tasting meal on the table in

BOOK
Fancy Nancy Sees Stars (I Can Read Book 1)
Jane O'connor
$1.04

About this product:

Nancy absolutely adores stars. She loves how they sparkle in the sky, and she can even name the constellations. Nancy can hardly wait for her class visit to the planetarium!

Young readers will delight in this newest addition to the Fancy Nancy I Can Read series, sharing in Nancy's anticipation and disappointment when the trip doesn't go as planned. But with her trademark panache, Nancy manages to make even this frustrating situation fun—and, of course, fancy.

BOOK
How to Cook Everything (Completely Revised 10th Anniversary Edition): 2,000 Simple Recipes for Great Food
Mark Bittman
$19.50

About this product:

Today's favorite kitchen companionârevised and better than ever.

Mark Bittman's award-winning How to Cook Everything has helped countless home cooks discover the rewards of simple cooking. Now the ultimate cookbook has been revised and expanded (almost half the material is new), making it absolutely indispensable for anyone who cooksâor wants to. With Bittman's straightforward instructions and advice, you'll make crowd-pleasing food using fresh, natural ingredients; simple techniques; and basic equipment. Even better, you'll discover how to relax and enjoy yourself in the kitchen as you prepare delicious meals for every occasion.

"A week doesn't go by where I don't pull How to Cook Everything down from the shelf, so I am thrilled there's a new, revised edition. My original is falling apart!"
âAl Roker

"This new generation of How to Cook Everything makes my 'desert island' cookbook choice jacked up and simply universal. I'll now bequeath my cookbooks to a collector; I need only this one."
âMario Batali

"Mark Bittman has done the impossible, improving upon his now-classic How to Cook Everything. If you need know-how, here's where to find it."
âBobby Flay

"Mark Bittman is a great cook and an incredible teacher. In this second edition, Mark has fine-tuned the original, making this book a must for every kitchen."
âJean-Georges Vongerichten

"Throw away all your old recipes and buy How to Cook Everything. Mark Bittman's recipes are foolproof, easy, and more modern than any others."
âIsaac Mizrahi

"Generous, thorough, reliable, and necessary, How to Cook Everything is an indispensable reference for both experienced and beginner cooks."
âMollie Katzen, author of the Moosewood Cookbook

"I learned how to cook from How to Cook Everything in a way that gives me the freedom to be creative. This new edition will be my gift to new couples or for a housewarming; if you have this book, you don't really need any others."
âLisa Loeb, singer/songwriter

Exclusive Recipe Excerpts from How to Cook Everything

• Grilled or Broiled Chicken Kebabs

• Roasted Shrimp with Herb Sauce

• Warm Spicy Greens with Bacon and Eggs

• Author Tip: 7 Ways to Vary Chicken Kebabs [PDF]

10 Reasons You Need the New How to Cook Everything (even if you already have the original)

1. The 2000+ simple recipes will make cooking at home easier, so you can spend less and eat better.

2. With 1,446 new recipes and variations such as Beer-and-Butter Chicken Wings, Roasted Corn Chowder, BLT Salad, Paella with Chicken and Chorizo, Caramelized French Toast, and Popcorn Brittle, this book provides a whole new array of recipes.

3. The many new techniques covered in this edition will help you to expand your repertoire of kitchen skills to include frosting a cake, grinding your own chili powder, or even de-boning a quail.

4. Your husband, wife, brother, sister, son, daughter, or best friend needs a little help in the kitchen (okay, maybe a lot). The new How to Cook Everything contains more expert advice like “12 Must-Have Kitchen Tools,” “Super-Easy 3-Ingredient Soups,” and “The Basics of Cutting.”

5. You trust Bittman’s no-nonsense opinions and can’t wait to read the thousands of new ones packed into this edition. He’ll even help you to select the best inexpensive fish (ex. mackerel is versatile, tasty, healthy, and plentiful; tilapia can taste kinda muddy).

6. The index of “Essential Recipes” points you to Bittman’s favorite dishes in each chapter, so there’s less reason to be intimidated by all those recipes.

7. There are more helpful lists in the new How to Cook Everything than ever before. Bittman shows how to jack up the basics with easy ideas like “4 Ways to Thicken a Sauce”, and “Infinite Ways to Season or Serve Any Grilled or Broiled Chicken Dish.”

8. With this edition’s brand new charts, it’s absurdly easy to look up the cooking times for grains, heat factor for chiles, and other need-to-know information about everything from herbs and spices to flour and noodles.

9. You know it’s cheap, easy, and fast to serve your family boneless chicken breasts every week, but sometimes you run out of ideas. That’s why you really need all the new recipes, variations, and other suggestions for chicken breasts like “11 More Ways to Vary Grilled or Broiled Boneless Chicken.”

10. There are plenty of new illustrations which incorporate more detail than many photos. They’ll show you how to use a pastry bag, how to eat crabs, and even how to puree soup using an immersion blender (it’s is way less messy than a regular blender).