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BOOK
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Dharmesh Shah
$15.41

About this product:
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

BOOK
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)
Patrick Lencioni
$13.74

About this product:
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Offers a key resource for gaining competitive advantage in tough times
Shows why the quality of vulnerability is so important in business
Includes ideas for inspiring customer and client loyalty
Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

BOOK
Slow Death by Rubber Duck: The Secret Danger of Everyday Things
Bruce Lourie
$14.62

About this product:

Pollution is no longer just about belching smokestacks and ugly sewer pipesânow, itâs personal. The most dangerous pollution, it turns out, comes from commonplace items in our homes and workplaces. To prove this point, for one week authors Rick Smith and Bruce Lourie ingested and inhaled a host of things that surround all of us. Using their own bodies as the reference point to tell the story of pollution in our modern world, they expose the miscreant corporate giants who manufacture the toxins, the weak-kneed government officials who let it happen, and the effects on people and families across the globe. This bookâthe testimony of their experienceâexposes the extent to which we are poisoned every day of our lives, from the simple household dust that is polluting our blood to the toxins in our urine that are created by run-of-the-mill shampoos and toothpaste. Ultimately hopeful, the book empowers readers with some simple ideas for protecting themselves and their families, and changing things for the better.

BOOK
Leadership on the Line: Staying Alive Through the Dangers of Leading
Ronald A. Heifetz
$32.95

About this product:
Every day, in every facet of our lives, opportunities to lead call out to us. At work and at home, in our local communities and in the global village, the chance to make a difference beckons. Yet often, we hesitate. For all its passion and promise, for all its excitement and rewards, leading is risky, dangerous work.

Why? Because real leadership-the kind that surfaces conflict, challenges long-held beliefs, and demands new ways of doing things-causes pain. And when people feel threatened, they take aim at the person pushing for change. As a result, leaders often get hurt both personally and professionally.

In Leadership on the Line, renowned leadership authorities Ronald A. Heifetz and Marty Linsky marshal a half century of combined teaching and consulting experience to show that it is possible to put ourselves on the line, respond effectively to the risks, and live to celebrate our efforts. With compelling examples including the presidents of countries and the presidents of organizations, everyday managers and prominent activists, politicians and parents, the authors illustrate proven strategies for surviving and thriving amidst the dangers of leading:

· "Getting on the balcony": stepping back to get perspective while remaining fiercely engaged

· "Thinking politically": keeping the opposition close, but watching your allies, too · "Orchestrating the conflict": using stress productively to work the issues

· "Giving the work back": putting the responsibility on those who need to make the change

· "Holding steady": maintaining your focus while taking the heat

The authors also address often-neglected aspects of leadership, such as how to manage your personal vulnerabilities, and how to anchor yourself and sustain your spirit through tough times.

Both uplifting and practical, this essential book enables each of us to lead courageously and confidently-without losing ourselves.

BOOK
Garden Spells (Bantam Discovery)
Sarah Addison Allen
$2.48

About this product:
In a garden surrounded by a tall fence, tucked away behind a small, quiet house in an even smaller town, is an apple tree that is rumored to bear a very special sort of fruit. In this luminous debut novel, Sarah Addison Allen tells the story of that enchanted tree, and the extraordinary people who tend it.â¦

The Waverleys have always been a curious family, endowed with peculiar gifts that make them outsiders even in their hometown of Bascom, North Carolina. Even their garden has a reputation, famous for its feisty apple tree that bears prophetic fruit, and its edible flowers, imbued with special powers. Generations of Waverleys tended this garden. Their history was in the soil. But so were their futures.

A successful caterer, Claire Waverley prepares dishes made with her mystical plantsâfrom the nasturtiums that aid in keeping secrets and the pansies that make children thoughtful, to the snapdragons intended to discourage the attentions of her amorous neighbor. Meanwhile, her elderly cousin, Evanelle, is known for distributing unexpected gifts whose uses become uncannily clear. They are the last of the Waverleysâexcept for Claireâs rebellious sister, Sydney, who fled Bascom the moment she could, abandoning Claire, as their own mother had years before.

When Sydney suddenly returns home with a young daughter of her own, Claireâs quiet life is turned upside downâalong with the protective boundary she has so carefully constructed around her heart. Together again in the house they grew up in, Sydney takes stock of all she left behind, as Claire struggles to heal the wounds of the past. And soon the sisters realize they must deal with their common legacyâif they are ever to feel at home in Bascomâor with each other.

Enchanting and heartfelt, this captivating novel is sure to cast a spell with a style all its ownâ¦.

From the Hardcover edition.

BOOK
Touch of Evil
Colleen Thompson
$4.21

About this product:
Tight

The noose cuts off all air, leaving its victim struggling hopelessly against death. One by one, the members of a small town zydeco band are being murdered by a macabre killer.

Tight

Sheriff Justine Wofford is boxed in on all sides, investigating a series of gruesome hangings everyone else considers suicide. Hospitalized by a severe blow to the head, unable to remember the details of the attack, under fire from her own department, she reaches out to the man she's sworn to avoid at any cost.

Tight

Their affair was a close-kept secret, their bodies coming together with explosive heat even as she tried to maintain emotional distance. But now Justine can't stay away from Ross. Somehow, he's mixed up in this case and his hold on her is only getting tighter.

BOOK
Food Rules: An Eater's Manual
Michael Pollan
$4.00

About this product:
A pocket compendium of food wisdom-from the author of The Omnivore's Dilemma and In Defense of Food

Michael Pollan, our nation's most trusted resource for food-related issues, offers this indispensible guide for anyone concerned about health and food. Simple, sensible, and easy to use, Food Rules is a set of memorable rules for eating wisely, many drawn from a variety of ethnic or cultural traditions. Whether at the supermarket or an all-you-can-eat-buffet, this handy, pocket-size resource is the perfect guide for anyone who would like to become more mindful of the food we eat.

BOOK
The Battle of the Labyrinth (Percy Jackson and the Olympians, Book 4)
Rick Riordan
$2.97

About this product:
Percy Jackson isnât expecting freshman orientation to be any fun. But when a mysterious mortal acquaintance appears on campus, followed by demon cheerleaders, things quickly move from bad to diabolical.

In this latest installment of the blockbuster series, time is running out as war between the Olympians and the evil Titan lord Kronos draws near. Even the safe haven of Camp Half-Blood grows more vulnerable by the minute as Kronosâs army prepares to invade its once impenetrable borders. To stop them, Percy and his demigod friends must set out on a quest through the Labyrinthâa sprawling underground world with stunning surprises at every turn. Full of humor and heart-pounding action, this fourth book promises to be their most thrilling adventure yet.

BOOK
Healing ADD: The Breakthrough Program That Allows You to See and Heal the 6 Types of ADD
Daniel G. Amen
$9.18

About this product:
Using breakthrough diagnostic techniques, Dr. Daniel Amen has discovered that there are six distinct types of ADD (Attention Deficit Disorder), each requiring a different treatment. With recommendations for prescription drugs, nutraceutical therapy, cognitive reprogramming, parenting and educational strategies, biofeedback, self-hypnosis and more, this revolutionary approach can lead sufferers of ADD to a normal, fully-functional life.

BOOK
The Mindful Way through Depression: Freeing Yourself from Chronic Unhappiness
Jon Kabat-Zinn
$11.29

About this product:

If youâve ever struggled with depression, take heart. Mindfulness, a simple yet powerful way of paying attention to your most difficult emotions and life experiences, can help you break the cycle of chronic unhappiness once and for all. In The Mindful Way through Depression, four uniquely qualified experts explain why our usual attempts to âthinkâ our way out of a bad mood or just âsnap out of itâ lead us deeper into the downward spiral. Through insightful lessons drawn from both Eastern meditative traditions and cognitive therapy, they demonstrate how to sidestep the mental habits that lead to despair, including rumination and self-blame, so you can face lifeâs challenges with greater resilience. Jon Kabat-Zinn gently and encouragingly narrates the accompanying CD of guided meditations, making this a complete package for anyone seeking to regain a sense of hope and well-being.