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BOOK
The Dow Jones-Irwin Guide to Mutual Funds
Donald D. Rugg
$0.99

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BOOK
The Dow Jones-Irwin Guide To Trading Systems
Bruce Babcock
$41.95

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Presents historical tests of various trading system approaches in 10 markets over a five-year period so readers can choose the right system for their situation. After Reading this book, readers will become a better systems developer and a far more knowledgeable systems buyer.

BOOK
Dow 36,000: The New Strategy for Profiting From the Coming Rise in the Stock Market
Kevin A. Hassett
$66.94

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Most books that predict a sky-high stock market make their forecast either by extrapolating the trend line of the market's recent past or by looking at the demographics of the baby boom and the vast amounts of retirement funds chasing stocks. In Dow 36,000, James Glassman and Kevin Hassett see a bright future for stocks, but rather than looking at external factors, the two base their prediction on the intrinsic value of equities and their ability to generate cash.

At the heart of Glassman and Hassett's argument is the idea that stocks have been undervalued for decades and that, for the next few years, investors can expect a dramatic one-time upward adjustment in stock prices. Why? While Wall Street has focused on valuation measures such as P/E ratios, it has virtually ignored how stocks can work as cash engines (the good ones, at least). The authors cite example after example of the growth in dividend income for stocks and how it has consistently beaten the annual payouts of long-term Treasury bonds. One example they cite is Exxon, which you could have bought in 1977 for about $6 when it was paying a dividend of 37 cents, or about 6 percent a share. Twenty years later, the dividend had grown to $1.63 or 27 percent of your initial $6 investment. Compare two $1,000 investments over 20 years in Exxon and 7.5 percent Treasury bonds: payments from the T-bonds would amount to $1,500; the Exxon dividends would add up to $3,585--not to mention that shares in Exxon went from $6 to $61 during that same period. To get to their target of 36,000, the authors project dividend growth of the 30 stocks that make up the Dow and apply a valuation measure that they call PRP ("perfectly reasonable price"). Many will dismiss this kind of thinking as wishful, but they're probably the same Chicken Littles who have been calling the market overpriced for years (think back to January 1993, when the Dow was hovering around 3,300).

In addition to making their case for undervalued stocks, the authors toss off some good investment advice about stock picking, portfolio allocation, and buying mutual funds, and they go to great pains not to bulldoze readers with investing and economic jargon. As you might expect, Glassman, an investing columnist for the Washington Post, and Hassett, a former senior economist with the Federal Reserve, are firmly in the buy-and-hold camp, and make the case for working with a full-service broker as a check against churning, something that's all too easy to do when trading over the Internet. This book is sure to rile some, but no matter where you think stock prices are headed, Dow 36,000 is a provocative read that belongs on the bookshelf of any thoughtful investor. Who knows? We may come to think of these guys as value investors on steroids. --Harry C. Edwards

BOOK
Wow The Dow!: The Complete Guide To Teaching Your Kids How To Invest In The Stock Market
Lynn Roney
$3.38

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A FAMILY THAT LEARNS TOGETHER EARNS TOGETHER!

Whether you're a novice stockholder or a seasoned investor, you can teach the next generation of stockholders how to invest successfully. Creative, practical, and full of savvy financial advice, Wow the Dow! is a family-oriented guide to the workings of Wall Street that shows parents how to start investing in the stock market with their children and encourages kids to think intelligently about money.

Cofounders of Stock MarKids,™ the nationally affiliated parent-child investment club, Lynn Roney and Pat Smith explain the important aspects of the stock market and provide parents with easy-to-follow advice for introducing the exciting world of finance. Complete with games, exercises, and real-life profiles of successful child investors, Wow the Dow! covers:

BOOK
Dow Jones Industrial Average: Webster's Timeline History, 1896 - 2007
Icon Group International
$28.95

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Webster's bibliographic and event-based timelines are comprehensive in scope, covering virtually all topics, geographic locations and people. They do so from a linguistic point of view, and in the case of this book, the focus is on "Dow Jones Industrial Average," including when used in literature (e.g. all authors that might have Dow Jones Industrial Average in their name). As such, this book represents the largest compilation of timeline events associated with Dow Jones Industrial Average when it is used in proper noun form. Webster's timelines cover bibliographic citations, patented inventions, as well as non-conventional and alternative meanings which capture ambiguities in usage. These furthermore cover all parts of speech (possessive, institutional usage, geographic usage) and contexts, including pop culture, the arts, social sciences (linguistics, history, geography, economics, sociology, political science), business, computer science, literature, law, medicine, psychology, mathematics, chemistry, physics, biology and other physical sciences. This "data dump" results in a comprehensive set of entries for a bibliographic and/or event-based timeline on the proper name Dow Jones Industrial Average, since editorial decisions to include or exclude events is purely a linguistic process. The resulting entries are used under license or with permission, used under "fair use" conditions, used in agreement with the original authors, or are in the public domain.

BOOK
Profit for Life: How Capitalism Excels
Joseph H. Bragdon
$15.35

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Two fundamentally different business models of capitalism are operating in the business world today. One is self-destructive and increasingly corrupt. The other is emergent, flourishing, and inspirational. The author explains the differences between the two and reveals the extraordinary results of the more successful model. Profit for Life draws on nearly forty years of research on the empirical connections between stewardship and profitability.

BOOK
The Market's Measure: An Illustrated History of America Told Through the Dow Jones Industrial Average
John Prestbo
$6.95

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The Market's Measure begins with the story of the Dow's origins, then takes you on a journey through time, tracking the average's progress over 100+ years. Along the way, you'll gain insight into how the Dow works, what it means to the professional investor and novice alike, and where it may be headed as it hits the milestones or 10,000 and beyond.

Beautifully illustrated and bound, The Market's Measure will entice you to linger over its pages, and will provide you with the occasion to reflect on the evolution of a stock market and a nation.

BOOK
THE DOW JONES AVERAGES WITH AN EXPLANATION OF THE DOW THEORY (THE BARRON'S AVERAGES)
Barron's
$40.00

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BOOK
How Now, Dow Jones: Playbill
Max Shulman
$19.44

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Theater Playbill

BOOK
The Dow Jones Irwin Guide to Using the Wall Street Journal
Michael B. Lehmann
$3.70

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As a lawyer with an MBA and CFP I have read dozens of books on markets and investing. This is the best book anywhere on not only learning how to read the WSJ but on understanding the way markets work. It manages to explain often complex topics with layman's ease. It walks you through every part of the financial section of WSJ carefully, completely, and clearly. There are companies outthere that specialize in finding out of print books. Do yourself a favor and find this book, it is worth it. Or I can sell you my copy for $1000.