Economics Spam - Books On Amazon.com _{Check eBay.com!}

BOOK
Spam called pretty much out of control': for area companies, crashing systems, costly filtering is business as usual.: An article from: San Diego Business Journal
Mike Allen
$5.95

About this product:
This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on July 28, 2003. The length of the article is 754 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Spam called pretty much out of control': for area companies, crashing systems, costly filtering is business as usual.
Author: Mike Allen
Publication: San Diego Business Journal (Magazine/Journal)
Date: July 28, 2003
Publisher: CBJ, L.P.
Volume: 24 Issue: 30 Page: 1(2)

Distributed by Thomson Gale

BOOK
OECD Anti-Spam Toolkit of Recommended
$62.91

About this product:

BOOK
Message wasn't spam, but people got canned. (Tar Heel Tattler).(city of Durham investigates Triangle Economic Development Corp. Director Anita Bennett ... An article from: Business North Carolina
Edward Martin
$5.95

About this product:
This digital document is an article from Business North Carolina, published by Business North Carolina on January 1, 2002. The length of the article is 498 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Message wasn't spam, but people got canned. (Tar Heel Tattler).(city of Durham investigates Triangle Economic Development Corp. Director Anita Bennett for fraud in small-business loan program she administered)(Brief Article)
Author: Edward Martin
Publication: Business North Carolina (Magazine/Journal)
Date: January 1, 2002
Publisher: Business North Carolina
Volume: 22 Issue: 1 Page: 10(1)

Article Type: Brief Article

Distributed by Thomson Gale

BOOK
Economics of first-contact email advertising [An article from: Decision Support Systems]
Z.D. Walter
$10.95

About this product:
This digital document is a journal article from Decision Support Systems, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Since the advent of the Internet, email has emerged as an important new form of personal communication. The focus of this research is on commercial advertising through the email channel. We analyze the underlying economics of a business model termed admediation that facilitates effective first-contact email advertising. Admediary is a trusted third party that facilitates a mutually desirable communication between buyers and sellers via email, and operates under the 'opt-in' mode widely supported by the consumer advocacy groups. Our analytical model examines the incentive structures for all participating entities, and derives pricing strategies, profit implications and characteristics of the email lists. We develop and model a form of price discrimination we term sequential elimination price discrimination that can be practiced via email. Our results indicate that the transactions facilitated by the admediary can create significant value whereby every participating entity realizes increased benefits. These findings underscore the potential of admediation to restore email as an effective communication media for online advertising.

BOOK
ISPs: Assessing Spam's Threat to Customer Retention
David Schatsky
$195.00

About this product:

BOOK
Marketing With E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
Shannon Kinnard
$18.00

About this product:
E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. Small businesses will appreciate information on how to level the playing field with larger competitors by leveraging unique opportunities available through e-mail.

BOOK
Spuds, Spam and Eating for Victory: Rationing in the Second World War
Katherine Knight
$14.57

About this product:

BOOK
Anti-Spam Legislation: Understanding the Implications for E-mail Marketers
Jupiter Research Corporation
$195.00

About this product:
Public outcry against unsolicited commercial e-mail marketing messages has caused state and federal lawmakers to consider a contradictory patchwork of legislation. Key Questions Which type of anti-spam legislation is being passed? How should e-mail marketers respond to this legislation? Lead Analyst: Jared Blank Contributing Analyst: David Card

BOOK
This Is Not Spam: Assessing Consumers' Behavior and ISPs' Actions to Improve Delivery
Corina Matiesanu
$195.00

About this product:

BOOK
Overcoming the Spam Effect: Maximizing E-mail Marketing Message Delivery
David Schatsky
$795.00

About this product: