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  BOOKThe Experience Economy: Work Is Theater & Every Business a Stage James H. Gilmore $6.00
About this product: But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience." Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. --Harry C. Edwards  BOOKAnimal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism Robert J. Shiller $11.00
About this product: The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the economic wisdom that got us into this mess, and put forward a bold new vision that will transform economics and restore prosperity. Akerlof and Shiller reassert the necessity of an active government role in economic policymaking by recovering the idea of animal spirits, a term John Maynard Keynes used to describe the gloom and despondence that led to the Great Depression and the changing psychology that accompanied recovery. Like Keynes, Akerlof and Shiller know that managing these animal spirits requires the steady hand of government--simply allowing markets to work won't do it. In rebuilding the case for a more robust, behaviorally informed Keynesianism, they detail the most pervasive effects of animal spirits in contemporary economic life--such as confidence, fear, bad faith, corruption, a concern for fairness, and the stories we tell ourselves about our economic fortunes--and show how Reaganomics, Thatcherism, and the rational expectations revolution failed to account for them. Animal Spirits offers a road map for reversing the financial misfortunes besetting us today. Read it and learn how leaders can channel animal spirits--the powerful forces of human psychology that are afoot in the world economy today.  BOOKAnimal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism (New Edition) Robert J. Shiller $11.43
About this product: The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the economic wisdom that got us into this mess, and put forward a bold new vision that will transform economics and restore prosperity. Akerlof and Shiller reassert the necessity of an active government role in economic policymaking by recovering the idea of animal spirits, a term John Maynard Keynes used to describe the gloom and despondence that led to the Great Depression and the changing psychology that accompanied recovery. Like Keynes, Akerlof and Shiller know that managing these animal spirits requires the steady hand of government--simply allowing markets to work won't do it. In rebuilding the case for a more robust, behaviorally informed Keynesianism, they detail the most pervasive effects of animal spirits in contemporary economic life--such as confidence, fear, bad faith, corruption, a concern for fairness, and the stories we tell ourselves about our economic fortunes--and show how Reaganomics, Thatcherism, and the rational expectations revolution failed to account for them. Animal Spirits offers a road map for reversing the financial misfortunes besetting us today. Read it and learn how leaders can channel animal spirits--the powerful forces of human psychology that are afoot in the world economy today. In a new preface, they describe why our economic troubles may linger for some time--unless we are prepared to take further, decisive action.  BOOKThe New American Economy: The Failure of Reaganomics and a New Way Forward Bruce Bartlett $16.24
About this product: As a domestic policy advisor to Ronald Reagan, Bruce Bartlett was one of the originators of Reaganomics, the supply-side economic theory that conservatives have clung to for decades. In The New American Economy, Bartlett goes back to the economic roots that made Impostor a bestseller and abandons the conservative dogma in favor of a policy strongly based on what’s worked in the past. Marshalling compelling history and economics, he explains how economic theories that may be perfectly valid at one moment in time under one set of circumstances tend to lose validity over time because they are misapplied under different circumstances. Bartlett makes a compelling, historically-based case for large tax increases, once anathema to him and his economic allies. In The New American Economy, Bartlett seeks to clarify a compelling and way forward for the American economy.  BOOKDeep Economy: The Wealth of Communities and the Durable Future Bill McKibben $6.00
About this product: “Masterfully crafted, deeply thoughtful and mind-expanding.”—Los Angeles Times In this powerful and provocative manifesto, Bill McKibben offers the biggest challenge in a generation to the prevailing view of our economy. Deep Economy makes the compelling case for moving beyond “growth” as the paramount economic ideal and pursuing prosperity in a more local direction, with regions producing more of their own food, generating more of their own energy, and even creating more of their own culture and entertainment. Our purchases need not be at odds with the things we truly value, McKibben argues, and the more we nurture the essential humanity of our economy, the more we will recapture our own.  BOOKMiserly Moms: Living Well on Less in a Tough Economy Jonni McCoy $5.75
About this product:  BOOKFalse Economy: A Surprising Economic History of the World Alan Beattie $31.50
About this product:  BOOKThe Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems Van Jones $8.69
About this product: Now revised and updated, Van Jones's provocative and cutting edge New York Times bestseller The Green Collar Economy delivers a viable plan for solving the two biggest issues facing the country today—the economy and the environment.  BOOKThe Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade Pietra Rivoli $9.50
About this product: The major themes and conclusions from the first edition are intact, but in response to questions from readers and students around the world, the second edition now includes:
BOOKSuperfusion: How China and America Became One Economy and Why the World's Prosperity Depends on It Zachary Karabell $13.91
About this product: Karabell traces the twenty-year history that began with the suppression of the protests in Tiananmen Square in 1989. The Chinese leadership adopted a policy of aggressive economic reform and courted U.S. companies and expertise. Karabell charts how integral those companies -- including Federal Express, Kentucky Fried Chicken, Avon, and Wal-Mart -- have been to China's success and how integral China has been to their growth. Though accelerated by the admission of China to the World Trade Organization in 2001, the economies began to fuse without attracting much notice. Preoccupied with the threat of terrorism and wars in Iraq and Afghanistan, the United States soon found itself deeply in debt to China while also reaping the rewards of China's growth. Now both countries find themselves in an unfamiliar and challenging position. After years of seeking closer integration with the United States, China has begun to question the wisdom of that embrace. The United States, buoyed by China's loans, faces a level of dependency that has generated considerable anxiety. The intertwinement has enhanced the global economy but undermined the sovereignty that governments so crave. Yet, as Karabell argues, the fusion has advanced too far for either to extricate itself without severe harm. The challenge for the United States is to embrace this new world even with some loss of relative power in order to ensure its prosperity in the future; the challenge for China is to recognize that it is now a major player on the world stage with all the risks and responsibilities that entails. We need them and they need us, but the jury is still out on whether either can fully accept that new paradigm. In a book rich in individual stories, Karabell, informed by his considerable experience, not only provides the first comprehensive account of how these two countries became one economy but also makes a compelling case for why its continuation in the future is a vital element of a stable, prosperous world. |
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