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  BOOKThe Tyranny of E-mail: The Four-Thousand-Year Journey to Your Inbox John Freeman $12.25
About this product: The first e-mail was sent less than forty years ago; by 2011, there will be 3.2 billion e-mail users. The average corporate worker now receives upwards of two hundred e-mails per day. The flood of messages is ceaseless and follows us everywhere. We check e-mail in transit; we check it in the bath. We check it before bed and upon waking up. We check it even in midconversation, blithely assuming no one will notice. We no longer make our own to-do list. E-mail does. It's time for a break. In The Tyranny of E-mail, John Freeman takes an entertaining look at the nature of correspondence through the ages. From love poems delivered on clay tablets to the art of the letter to the first era of information overload (via the telegraph) to the vast network brought on by the Internet, Freeman answers the difficult question, Where is this taking us? Put down your BlackBerry and consider the consequences. As the toll of e-mail mounts by reducing our time for leisure and contemplation and by separating us from one another in an unending and lonely battle with the overfull inbox, John Freeman -- one of America's preeminent literary critics -- enters a plea for communication that is more selective and nuanced and, above all, more sociable.  BOOKE-Mail Marketing For Dummies John Arnold $10.94
About this product: Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:
And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.  BOOKThe Constant Contact Guide to Email Marketing Eric Groves $14.05
About this product: Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about:
With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.  BOOKEmail Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level Chris Baggott $13.20
About this product: "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."  BOOKEmail Marketing: An Hour a Day David Daniels $13.56
About this product:  BOOKThe Truth About Email Marketing Simms Jenkins $10.29
About this product: Praise for The Truth About Email Marketing
“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke, Editorial Director, MarketingSherpa Inc.
“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital
“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit
“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems
Everything you must know to utilize email marketing in your corporation or small business!
This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results
Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
 BOOKE-Mail: A Write It Well Guide--How to Write and Manage E-Mail in the Workplace Janis Fisher Chan $13.93
About this product:  BOOKThe Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales Bruce C. Brown $12.47
About this product:  BOOKNever Check E-Mail In the Morning: And Other Unexpected Strategies for Making Your Work Life Work Julie Morgenstern $0.18
About this product: Named one of the five best business books by Cathie Black, president of Hearst Magazines, in The Wall Street Journal The New York Times bestselling author, Oprah's favorite organizing expert, and America's number one problem solver presents a revolutionary book. It will help readers achieve the seemingly impossible: boost value and job security without sacrificing personal life. Morgenstern teaches innovative "grab and go" solutions that can be processed in as few as fifteen minutes to dramatically improve performance and efficiency, including:
If you've ever wondered, Is it me or is it them? Julie Morgenstern's practical "inside out" approach will help you diagnose the source of each workplace problem and solve it quickly.  BOOKSend: Why People Email So Badly and How to Do It Better, Revised Edition Will Schwalbe $6.94
About this product:
Guest Reviewer: Daniel Goleman  Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses, and is the author of many bestselling books, including Emotional Intelligence and most recently, Social Intelligence. Poor Michael Brown. During the darkest days of the Hurricane Katrina debacle, Brown, then director of FEMA, the agency that so badly bungled the rescue efforts, sent this email: "Are you proud of me? Can I quit now? Can I go home?" Emails can come back to haunt us--any of us. Few among us have mastered this medium, and only slowly are we realizing its dangers. From the earliest days of email people "flamed", sending off irritating or otherwise annoying messages. One explanation for the failure to inhibit our more unruly impulses online is a mismatch between the screen we stare at as we email, and the cues the social circuits of the brain use to navigate us through an interaction effectively: on email there is no tone of voice, no facial expression. When we talk to someone on the phone or face-to-face these circuits would ordinarily squelch impulses that will seem "off." Lacking these crucial cues, flaming occurs. It's not just flaming--I've sent my fair share of emails that were, in retrospect, embarrassing, too familiar or formal, or otherwise wrong in tone. Email invites these lapses in social intelligence in part because the social brain flies blind. In the absence of the other person's real-time emotional signals we need to take a moment to shift from focusing on our own feelings and thoughts, and intentionally focus on the other person, even in absentia, and consider, How might this message come across? The peril of being off-key is amplified by the temptation to hit SEND prematurely: before we've thought it over and had a chance to ease up on that too-stiff tone, drop that bit of sarcasm, and remember to ask about the kids. In the old days of letter writing--a dying art--we had plenty of time to rewrite before sealing the envelope, and so flaming letters were far more rare than red-hot emails. And so the brave new world of email could benefit from a civilizing force, a voice that articulates the ground rules online. Enter Send: The Essential Guide to Email for Office and Home, a new book by David Shipley (an old friend of mine) and Will Schwalbe. Send not only articulates the way to win--or keep--friends online, but offers practical tips on both email etiquette and on the writing style most suitable. In this witty and wise book Shipley and Schwalbe give essential guidance on vital matters like the politics of using Cc (nobody likes to be left out); when to just reply and when to "Reply All"; the danger of the URGENT subject (too many and you cry wolf); fine-tuning your greetings to fit the relationship (if you use the wrong one, you can lose them at hello); how best to apologize online (put the word 'sorry' in the subject or else the email may never be read). But Send is far more than Miss Manners for the Web; it's brimming with fascinating insights. For example, now that email has become the way we talk, showing up in person has added impact as the ultimate compliment, signifying that the person, meeting or project has special importance for you. Years ago a slim volume by Strunk and White, The Elements of Style, laid out the ground rules for good writing; the book became a bible for authors, widely known just as "Strunk and White." Send should make Shipley and Schwalbe the "Strunk and White" for the Web. --Daniel Goleman (www.danielgoleman.info) |
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