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BOOK
Outliers: The Story of Success
Malcolm Gladwell
$15.98

About this product:
Amazon Best of the Month, November 2008: Now that he's gotten us talking about the viral life of ideas and the power of gut reactions, Malcolm Gladwell poses a more provocative question in Outliers: why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Challenging our cherished belief of the "self-made man," he makes the democratic assertion that superstars don't arise out of nowhere, propelled by genius and talent: "they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot." Examining the lives of outliers from Mozart to Bill Gates, he builds a convincing case for how successful people rise on a tide of advantages, "some deserved, some not, some earned, some just plain lucky."

Outliers can be enjoyed for its bits of trivia, like why most pro hockey players were born in January, how many hours of practice it takes to master a skill, why the descendents of Jewish immigrant garment workers became the most powerful lawyers in New York, how a pilots' culture impacts their crash record, how a centuries-old culture of rice farming helps Asian kids master math. But there's more to it than that. Throughout all of these examples--and in more that delve into the social benefits of lighter skin color, and the reasons for school achievement gaps--Gladwell invites conversations about the complex ways privilege manifests in our culture. He leaves us pondering the gifts of our own history, and how the world could benefit if more of our kids were granted the opportunities to fulfill their remarkable potential. --Mari Malcolm

BOOK
Caught
Harlan Coben
$14.00

About this product:
From the #1 New York Times bestselling master of suspense comes a fast-paced, emotion-packed novel about guilt, grief, and our capacity to forgive

17-year-old Haley McWaid is a good girl, the pride of her suburban New Jersey family, captain of the lacrosse team, headed off to college next year with all the hopes and dreams her doting parents can pin on her. Which is why, when her mother wakes one morning to find that Haley never came home the night before, and three months quickly pass without word from the girl, the community assumes the worst.

Wendy Tynes is a reporter on a mission, to identify and bring down sexual predators via elaborate—and nationally televised—sting operations. Working with local police on her news program Caught in the Act, Wendy and her team have publicly shamed dozens of men by the time she encounters her latest target. Dan Mercer is a social worker known as a friend to troubled teens, but his story soon becomes more complicated than Wendy could have imagined.

In a novel that challenges as much as it thrills, filled with the astonishing tension and unseen suburban machinations that have become Coben’s trademark, Caught tells the story of a missing girl, the community stunned by her loss, the predator who may have taken her, and the reporter who suddenly realizes she can’t trust her own instincts about this story—or the motives of the people around her.

Praise for Long Lost:

"Coben is one of the best authors around at writing page-turning suspense, as Long Lost makes clear."
-Chicago Sun-Times

"Roller-coaster plot and savvy dialogue...All the ingredients of a good old- fashioned thriller: murder, action and wit."
-New York Daily News

BOOK
A People's History of the United States: 1492 to Present
Howard Zinn
$10.25

About this product:

Known for its lively, clear prose as well as its scholarly research, A People's History of the United States is the only volume to tell America's story from the point of view of -- and in the words of -- America's women, factory workers, African-Americans, Native Americans, working poor, and immigrant laborers.

This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.

BOOK
The Wisdom of Menopause: Creating Physical and Emotional Health and Healing During the Change, 2nd Edition
Christiane Northrup
$10.70

About this product:
Through her bestselling books, groundbreaking PBS specials, and up-to-the-minute clinical knowledge, Dr. Christiane Northrup has earned a place as one of America’s most trusted medical advisors.

In The Wisdom of Menopause, she once again challenges convention with this inspiring look at one of the most commonly misunderstood female health issues. The “change” is not simply a collection of physical symptoms to be “fixed,” Dr. Northrup claims, but a mind/body revolution that brings the greatest opportunity for growth since adolescence. The choices a woman makes now–from the quality of her relationships to the quality of her diet–have the power to secure her health and well-being for the rest of her life. Through her personal story and many fascinating case histories, Dr. Northrup shows:

• How menopause jump-starts changes in the brain, issuing a dramatic wake-up call to body, mind, and emotions
• How to ensure the long-term health of breasts, bones, and heart
• How the body adjusts naturally to changing hormones
• Why bestselling drugs like Premarin may not be the best choice
• How to deal with metabolism shifts, weight gain, sexual problems, and appearance issues
• How to negotiate the challenges of “the empty nest” and midlife marriage

And much more.

In a book destined to be a classic, Dr. Northrup shows women how they can make menopause a time of personal empowerment and positive energy–emerging wiser, healthier, and stronger in both mind and body than ever before.

BOOK
I Am an Emotional Creature: The Secret Life of Girls Around the World
Eve Ensler
$11.60

About this product:
In this daring, provocative, and insightful book, bestselling author and internationally acclaimed playwright Eve Ensler writes fictional monologues and stories inspired by girls around the globe. Moving through a world of topics and emotions, these voices are fierce, alive, tender, complicated, imaginative, and smart. Girls today often find themselves in a struggle between remaining strong and true to themselves and conforming to society’s expectations in an attempt to please. They are taught not to be too intense, too passionate, too smart, too caring, too open. They are encouraged to shut down their instincts, their outrage, their desires and their dreams, to be polite, to obey the rules. I Am an Emotional Creature is a celebration of the authentic voice inside every girl and an inspiring call to action for girls everywhere to speak up, follow their dreams, and become the women they were always meant to be.

Among the girls Ensler creates are an American who struggles with peer pressure in a suburban high school; an anorexic blogging as she eats less and less; a Masai girl from Kenya unwilling to endure female genital mutilation; a Bulgarian sex slave, no more than fifteen, a Chinese factory worker making Barbies; an Iranian student who is tricked into a nose job; a pregnant girl trying to decide if she should keep her baby.

Through rants, poetry, questions, and facts, we come to understand the universality of girls everywhere: their resiliency, their wildness, their pain, their fears, their secrets, and their triumphs. I Am an Emotional Creature is a call, a reckoning, an education, an act of empowerment for girls, and an illumination for parents and for us all.

BOOK
The Language of Letting Go (Hazelden Meditation Series)
Melody Beattie
$10.48

About this product:
For more than a decade, millions of readers have turned to Beattie's classic meditation book, THE LANGUAGE OF LETTING GO, as a wellspring for daily reflection, affirmation, and change. With honesty

BOOK
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Clotaire Rapaille
$7.99

About this product:
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.

In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.

Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

BOOK
Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales
Kim Wallace
$10.00

About this product:
A field-tested guide to increasing sales by selling the way the customer wants to buy

"As any salesperson knows, if you handle a prospect's objections to buying, you often close the sale. Of course, it's not that easy, thanks to hidden objections and other obstacles. Harry Washburn and Kim Wallace ease the job here by offering new insights into objections prospects tend to raise, as well as how to address them." -Mark Henricks, American Way

Based on twenty-five years of research and practice, and featuring dozens of case examples, Why People Don't Buy Things offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customer's buying profile.

"Why People Don't Buy Things picks up where positioning leaves off. Washburn and Wallace take the mystery out of the selling process and offer an innovative method for converting skeptical consumers into loyal customers." -John C. Ferries, former President-International, D'Arcy Masius Benton & Bowles

BOOK
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
Pamela Danziger
$3.43

About this product:
What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don’t need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the future, giving them the foresight to anticipate the needs and desires of their customers. This groundbreaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers.

In Why People Buy Things They Don’t Need, Danziger examines:
• The 14 justifiers that give consumers "permission" to buy
• Trends impacting why people purchase what they do
• How to sell even more to these customers
• The future of discretionary spending

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