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BOOK
Traffic: Why We Drive the Way We Do (and What It Says About Us)
Tom Vanderbilt
$13.90

About this product:

Would you be surprised that road rage can be good for society? Or that most crashes happen on sunny, dry days? That our minds can trick us into thinking the next lane is moving faster? Or that you can gauge a nation’s driving behavior by its levels of corruption? These are only a few of the remarkable dynamics that Tom Vanderbilt explores in this fascinating tour through the mysteries of the road.

Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer—and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots.

The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it’s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers.

BOOK
The Gargoyle
Andrew Davidson
$12.50

About this product:
An extraordinary debut novel of love that survives the fires of hell and transcends the boundaries of time.

On a burn ward, a man lies between living and dying, so disfigured that no one from his past life would even recognize him. His only comfort comes from imagining various inventive ways to end his misery. Then a woman named Marianne Engel walks into his hospital room, a wild-haired, schizophrenic sculptress on the lam from the psych ward upstairs, who insists that she knows him – that she has known him, in fact, for seven hundred years. She remembers vividly when they met, in another hospital ward at a convent in medieval Germany, when she was a nun and he was a wounded mercenary left to die. If he has forgotten this, he is not to worry: she will prove it to him.

And so Marianne Engel begins to tell him their story, carving away his disbelief and slowly drawing him into the orbit and power of a word he'd never uttered: love.

BOOK
Mistaken Identity: Two Families, One Survivor, Unwavering Hope
Newell, Colleen & Whitney Cerak
$8.85

About this product:
Meet Laura Van Ryn and Whitney Cerak: one buried under the wrong name, one in a coma and being cared for by the wrong family.

This shocking case of mistaken identity stunned the country and made national news. Would it destroy a family? Shatter their faith? Push two families into bitterness, resentment, and guilt?

Read this unprecedented story of two traumatized families who describe their ordeal and explore the bond sustaining and uniting them as they deal with their bizarre reversal of life lost and life found.

And join Whitney Cerak, the sole surviving student, as she comes to terms with her new identity, forever altered, yet on the brink of new beginnings.

Mistaken Identity weaves a complex tale of honesty, vulnerability, loss, hope, faith, and love in the face of one of the strangest twists of circumstances imaginable.

BOOK
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
Bill Hunt
$30.82

About this product:
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

• Identify and leverage new search engine marketing opportunities arising from social media
• Align search engine marketing with your company’s evolving strategic and tactical goals
• Implement programs that drive sustainable improvements— not counterproductive quick fixes
• Systematically optimize your existing Web site search programs
• Manage the unique marketing challenges associated with large sites
• Create monthly scorecards and use them to drive improvement
• Provide effective guidance to content developers and designers in language they’ll understand
• Automate checking and reporting for every page on your site
• Choose effective target keywords, optimize your content, and attract links
• Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
• Measure site-wide success rates across multiple systems and technologies
• Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

BOOK
Crossing the Rubicon: The Decline of the American Empire at the End of the Age of Oil
Michael C. Ruppert
$11.98

About this product:

The attacks of September 11, 2001, were accomplished through an amazing orchestration of logistics and personnel. Crossing the Rubicon discovers and identifies key suspects-finding some of them in the highest echelons of American government-by showing how they acted in concert to guarantee that the attacks produced the desired result.

Crossing the Rubicon is unique not only for its case-breaking examination of 9/11, but for the breadth and depth of its world picture-an interdisciplinary analysis of petroleum, geopolitics, narcotraffic, intelligence and militarism-without which 9/11 cannot be understood.

The US manufacturing sector has been mostly replaced by speculation on financial data whose underlying economic reality is a dark secret. Hundreds of billions of dollars in laundered drug money flow through Wall Street each year from opium and coca fields maintained by CIA-sponsored warlords and US-backed covert paramilitary violence. America's global dominance depends on a continually turning mill of guns, drugs, oil and money. Oil and natural gas-the fuels that make economic growth possible-are subsidized by American military force and foreign lending.

In reality, 9/11 and the resulting "war on terror" are parts of a massive authoritarian response to an emerging economic crisis of unprecedented scale. Peak Oil-the beginning of the end for our industrial civilization-is driving the lites of American power to implement unthinkably draconian measures of repression, warfare and population control. Crossing the Rubicon is more than a story. It is a map of the perilous terrain through which, together and alone, we are all now making our way.

Michael C. Ruppert is the publisher and editor of From the Wilderness, a newsletter read by more than 16,000 subscribers in 40 countries. A former Los Angeles Police Department narcotics investigator, he is widely known for his groundbreaking stories on US involvement in the drug trade, Peak Oil and 9/11.

BOOK
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Heather F. Lutze
$15.61

About this product:
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.

Readers' Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".
* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

BOOK
Air Traffic Control Career Prep: A Comprehensive Guide to One of the Best-Paying Federal Government Careers, Including Test Preparation for the Initial ATC Exams (Air Traffic Control Career Prep)
Patrick Mattson
$32.97

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BOOK
Dark Alliance: The CIA, the Contras, and the Crack Cocaine Explosion
Gary Webb
$15.28

About this product:
Dark Alliance is a book that should be fiction, whose characters seem to come straight out of central casting: the international drug lord, Norwin Meneses; the Contra cocaine broker with an MBA in marketing, Danilo Blandon; and the illiterate teenager from the inner city who rises to become the king of crack, "Freeway" Ricky Ross. But unfortunately, these characters are real and their stories are true.

In August 1996, Pulitzer Prize-winning journalist Gary Webb stunned the world with a series of articles in the San Jose Mercury News reporting the results of his year-long investigation into the roots of the crack cocaine epidemic in America, specifically in Los Angeles. The series, titled "Dark Alliance," revealed that for the better part of a decade, a Bay Area drug ring sold tons of cocaine to Los Angeles street gangs and funneled millions in drug profits to the CIA-backed Nicaraguan Contras.

Now Gary Webb has pushed his investigation even further in his book, Dark Alliance: The CIA, The Contras, and the Crack Cocaine Explosion. Drawing from recently declassified documents, undercover DEA audio and videotapes that have never been publicly released, federal court testimony, and interviews, Webb demonstrates how our government knowingly allowed massive amounts of drugs and money to change hands at the expense of our communities. Congressional inquiries into these allegations are ongoing; results of the internal investigations by both the CIA and the Justice Department are pending.

BOOK
The Great Gatsby
F. Scott Fitzgerald
$2.52

About this product:
This critical edition of The Great Gatsby draws on the manuscript and surviving proofs of the novel, together with Fitzgerald's subsequent revisions to key passages to provide the first authoritative text of one of the classic works of the twentieth century.

BOOK
Traffic Trouble (Bob the Builder)
Golden Books
$4.65

About this product:
Beep, beep! The town traffic light is stuck on green! It’s up to Bob to get it fixed and get everyone on their way. This exciting new interactive novelty book features a flashing traffic light that kids can control with the touch of a button.