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  BOOKFacebook For Dummies<sup>®</sup> Carolyn Abram $11.00
About this product: The eagerly anticipated update to the bestselling first edition is here! Facebook's popularity is seemingly unstoppable. The site experienced a huge boom in registered users in the latter half of 2008. It was at that time that Facebook also underwent a radical facelift and introduced numerous changes. Packed with hundreds of screen shots, this anxiously awaited new edition presents you with a thorough update on all the exciting changes to Facebook's interface since the first edition hit the shelves a mere one year ago. Authored by two Facebook employees, Facebook For Dummies, 2nd Edition, features unique insight and insider knowledge of Facebook that can't be found anywhere else. You'll explore optimum ways to get familiar with Facebook, tips for representing yourself online, best practices for keeping connected, how to run a business on Facebook, and more.
Put your best face forward and dive in to all the exciting new features that Facebook offers!  BOOKThe Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff Clara Shih $13.99
About this product: “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.” --Sheryl Sandberg, Chief Operating Officer, Facebook
“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” --David Mather, President, Hoovers, Inc.
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.
Join the conversation--www.thefacebookera.com.
Fan the book--www.facebook.com/thefacebookera.
Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!
Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too.
Learn how to…
 BOOKFacebook Marketing For Dummies Richard Krueger $12.50
About this product: Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.
Face it: this essential book contains everything you need to know for your foray into Facebook marketing.  BOOKFacebook Marketing: Leverage Social Media to Grow Your Business Steve Holzner $11.46
About this product: Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!
With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!
Introduction 1
1 Targeting Your Profile 5 Welcome to Facebook Marketing 5 Welcome to Facebook 7 Getting Started with Facebook 8 The Profile Tab 12 Across the Top 13 The Search Bar 15 Name, Photo, Networks, and Status 18 The Mini-Feed Section 19 The Friends and Friends in Other Networks Sections 19 The Photos Section 21 The Groups Section 23 The Information Section 24 The Education and Work Section 24 The Gifts Section 25 The Wall Section 25 Editing Your Profile 25 Setting Profile Privacy 27 The Friends Tab 31 Searching for Friends 31 Managing Your Friends 33 Creating Friend Lists 35 The Inbox Tab 37 Reading Messages 38 Avoiding Spam 39 Reading Notifications 39 Composing Messages 40 Getting Help 41
2 Facebook Groups 45 Welcome to Facebook Groups 45 Messaging Your Members 46 A Word About Spam 46 Joining Facebook Groups 47 What Groups Are Available? 47 Taking a Look at a Group 51 How Do I Join a Group? 54 Which Groups Can I Join? 54 Creating Your Own Facebook Groups 55 Creating Your Group 57 Customizing Your Group 58 Inviting Friends to Join Your Group 61 Seeing Your New Group 65 Managing Your New Group 67 Deleting a Group 70
3 Creating Your Own Pages 71 Welcome to Facebook Pages 71 Pages from a Marketing Perspective 72 Viral Marketing with Pages 73 Page Authenticity 74 Finding Pages 75 Searching for Pages 76 Browsing Pages by Type 78 Browsing All Pages 79 Becoming a Fan of a Page 80 Examining a Page 83 Sharing a Page 85 Creating Your Own Page 88 Examining Your New Page 92 Editing Your Page 94 Updating Your Fans 98 Promoting Your Page 99
4 Hosting Your Own Facebook Events 101 Welcome to Facebook Events 101 All About Facebook Events 102 Checking Out Your Friends’ Events 103 Taking a Look at an Event 104 The Information Section 106 The Description Section 107 The Other Information Section 109 The Photos,Video, and Posted Items Section 109 The Confirmed Guests Section 109 The Other Invites Section 109 The Wall 110 The Event Type and Admins Section 110 Adding an Event to Your Event List 110 Browsing for Events 113 Searching for Events 113 Creating an Event 115 Customizing an Event 117 Uploading the Image for the Event 118 Setting Event Options 118 Setting Event Access 119 Inviting People to Your Event 119 Seeing Your Event 122 Managing and Publicizing Your Event 124 Message All Guests 1...  BOOKFacebook: The Missing Manual E. A. Vander Veer $8.99
About this product: Facebook's popularity is skyrocketing, drawing more than 50 million people to this combination online village green, personal Web site creator, and souped-up address book. But one thing you won't get when signing up is a printed manual. Enter Facebook: The Missing Manual--your witty, authoritative, full-color guide to unlocking everything Facebook can do. Facebook: The Missing Manual Sneak Preview: Five Tips and Tricks 1. Never check the "Remember me" box when logging onto the site. (Doing so puts your account at unnecessary risk and saves you very little time or effort.)2. When you register for the site, use your actual birthday so that your friends will get an automatic heads-up a few days before the Big Day (all the better to fete you with). 3. Never add compromising photos or info to your Facebook profile; bosses, teachers, hiring managers, and others can use legitimate means to see your profile *even if* you think you've adjusted your privacy settings to prevent them. 4. If you're on Facebook to find a gig (or a date), be sure to sprinkle keywords liberally in your profile descriptions. Doing so ups the odds of your appearing in other members' searches. 5. Before you fill out your profile, first head to the main menu and click the "privacy" link (little-p) and follow the steps in Chapter 12 of the book to customize who gets to see how much of your personal information.  BOOKSams Teach Yourself Facebook in 10 Minutes Sherry Kinkoph Gunter $8.13
About this product:
Sams Teach Yourself Facebook in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to quickly and easily get up to speed with Facebook. Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information
10 minutes is all you need to learn how to… n Start a new account and build a profile page n Connect with friends, coworkers, and family members n Post status updates, comments, and view news feeds n Communicate through Wall posts, messages, and live chat n Create a blog with Facebook notes n Share photos, videos, and favorite links n Add applications to enhance your Facebook experience n Share a hobby or interest using Facebook groups n Keep track of upcoming events and happenings n Create a professional Page for a business or organization n Keep connected with Facebook through your mobile device n Control your privacy settings and keep your information safe
 BOOKThe Church of Facebook: How the Hyperconnected Are Redefining Community Jesse Rice $7.44
About this product: Yet at their core, these sites reflect our need for community. Our need for intimacy, connection, and a place to simply belong. Are we seeing the future of the church? Do these networks help or hurt relationships? And what can these sites teach us about God and each other? The Church of Facebook explores these ideas and much more. Author Jesse Rice offers a revealing look at the wildly popular world of online social groups. From profiles, to The Wall, to status updates, to "poking," Jesse shares what Facebook reveals about us, and what it may mean for the church.  BOOKFacebook: The Missing Manual E. A. Vander Veer $13.49
About this product: This bestselling Missing Manual has been updated to help you take advantage of everything Facebook now offers. Each page in this informative and entertaining book is designed to help you with specific Facebook tasks, such as signing up, networking, shopping, joining groups, finding or filling a job, and a whole lot more. You'll learn how to create your own Facebook page and make connections with other members in no time. Then, bingo! Instant access to all the folks you're connected with, the people they're connected with, and so on. The clear, concise information and visual examples in this book will help you:
 BOOKHow to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks Debra Schepp $10.28
About this product: Classifieds are OUT. Finding the job of your dreams the old way just doesn’t happen anymore. If you want great pay, great benefits, and great satisfaction in your career, you must begin social networking. How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks helps you take full advantage of the bounty of opportunities to be found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and successfully . . .
Mailing a résumé and hoping for the best simply puts your fate in the hands of others. To stay in the running, you have to take control by keeping your information fresh and current—in real time. Online social networking is the only way to go, and this forward-looking guide is the best way to get there.  BOOKBuilding Facebook Applications For Dummies (For Dummies (Computer/Tech)) Richard Wagner $10.59
About this product: This friendly guide helps you create applications to reach Facebook’s huge audience, so you can enlarge your list of friends, introduce people to your product or service, or network with other business professionals. You’ll find out how to:
A handy companion Web site includes code samples, starter applications, and other useful information about building Facebook apps. Whether you want to create applications for business purposes or just for fun, Building Facebook Applications For Dummies is the fun and easy way to get started. |
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