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BOOK
The Element: How Finding Your Passion Changes Everything
Lou Aronica
$8.11

About this product:
A breakthrough book about talent, passion, and achievement from one of the world's leading thinkers on creativity and self-fulfillment.

The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves and most inspired and achieve at their highest levels. With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the Element and those that stifle that possibility. Drawing on the stories of a wide range of people, including Paul McCartney, Matt Groening, Richard Branson, Arianna Huffington, and Bart Conner, he shows that age and occupation are no barrier and that this is the essential strategy for transform­ing education, business, and communities in the twenty-first century.

BOOK
What Color Is Your Parachute? 2010: A Practical Manual for Job-Hunters and Career-Changers
Richard N. Bolles
$10.05

About this product:
There is no book that is more vital to job-hunting in this economy than WHAT COLOR IS YOUR PARACHUTE? It has been honored and celebrated for nearly 40 years, but in our current global recession, the reason why it is so popular becomes painfully apparent: It works! People buy the book because it really, really works! Every year it has more timely and more helpful information than the year before, because it is updated, and often dramatically rewritten, for the current job market. But it always brings with it decades of experience and a worldwide network of contacts.

In good times, people use this book because it helps them find a new direction, change careers, and then move on with life. But it is in hard times that the book's true value is revealed. It teaches ways to find jobs when supposedly there are no jobs, and it provides a step-by-step plan (called the Flower Exercise) that gives people the edge over other job-hunters. Yes, in hard times like these, PARACHUTE becomes a lifesaver and a survival guide.

BOOK
The Nine Rooms of Happiness: Loving Yourself, Finding Your Purpose, and Getting Over Life's Little Imperfections
Catherine Birndorf
$14.39

About this product:

What Room Are You In?

Ask any woman how she's feeling. Even when things look pretty darn great from the outside, chances are that at least one thing (and it may seem minor to others) is nagging at her, making her feel less than spectacular, bringing her down: I'm too fat. My husband doesn't help enough around the house. My friend is going to be mad if I don't call her back. Why don't my kids try harder at school? My job is less than inspiring. Whatever happened to that old boyfriend, the one who got away?

Whether it's the size of our thighs or our bank accounts, there always seems to be something that isn't measuring up to our high standards--and we let the dissatisfaction spill over into other areas of our lives, distracting us from taking pleasure in everything that's going right.

In The Nine Rooms of Happiness, Lucy Danziger, editor in chief of Self magazine, and women's-health psychiatrist Catherine Birndorf use the metaphor of a house to release us from this phenomenon. In this house, the living room is where we deal with friendships and our social life; the bedroom is where we explore intimacy, romance, relationships, and sex; the bathroom is for issues relating to health and body image; the kitchen is for nourishment and the division of chores; and so on.

Our "inner house" can have eight beautifully designed, neat and tidy rooms, and one messy one, and still we focus on the mess.

The Nine Rooms of Happiness pinpoints common self-destructive patterns of behavior and offers key processes that will help readers clean up their emotional architecture. After each room is "clean," Danziger and Birndorf show us how we can spend time on ourselves figuring out what is most meaningful to us--finding larger passion and purpose that makes returning to the rest of our house a pleasure, no matter what calamity or mess awaits.

The result? After reading this book you'll think differently about the things that are bringing you down and be able to live a happier, more joy filled life, in every room of your emotional house.

From the outside, you'd think I have it all: beautiful house, wonderful children, devoted husband. But am I happy? I think so. There's nothing that has gone terribly wrong. There's no reason for me not to be happy. But I don't feel happy so much as I feel I'm just going through the motions. Sometimes I have the feeling that there's more and I just haven't found it yet. But what . . . and how dare I want more? Isn't all that I have enough?
--from The Nine Rooms of Happiness

BOOK
StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths
Tom Rath
$12.79

About this product:
ACCESS CODE PACKET OPENED, MAY NOT BE VALID, BOOK IN OUTSTANDING CONDITION!

BOOK
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
David Meerman Scott
$11.71

About this product:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

BOOK
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushik
$22.33

About this product:
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

BOOK
The Big Short: Inside the Doomsday Machine
Michael Lewis
$15.37

About this product:
A brilliant account—character-rich and darkly humorous—of how the U.S. economy was driven over the cliff. When the crash of the U. S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash, the silent crash, had taken place over the previous year, in bizarre feeder markets where the sun doesn’t shine, and the SEC doesn’t dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can’t pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren’t talking.

The crucial question is this: Who understood the risk inherent in the assumption of ever-rising real estate prices, a risk compounded daily by the creation of those arcane, artificial securities loosely based on piles of doubtful mortgages? Michael Lewis turns the inquiry on its head to create a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 best-selling Liar’s Poker. Who got it right? he asks. Who saw the real estate market for the black hole it would become, and eventually made billions of dollars from that perception? And what qualities of character made those few persist when their peers and colleagues dismissed them as Chicken Littles? Out of this handful of unlikely—really unlikely—heroes, Lewis fashions a story as compelling and unusual as any of his earlier bestsellers, proving yet again that he is the finest and funniest chronicler of our times. .

BOOK
Rework
David Heinemeier Hansson
$10.00

About this product:
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. 

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

BOOK
Switch: How to Change Things When Change Is Hard
Dan Heath
$12.48

About this product:
Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard

"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.

But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)

It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?

We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.

When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).

In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.

In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath

(Photo © Amy Surdacki)