About this product: An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth
Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel marketing and explain its benefits, pitfalls, and great potential for profits. They also offer advice on how readers can launch their own campaigns and make the best use of the results that each channel brings in. Multi-channel marketing is the most effective way to reach and retain customers. In targeting the same customers via direct mail, e-mail, Web banners, pay-per-click advertising, print ads, TV, radio, and more, business owners and marketers can both increase their number of sales and create more loyal customers. With this book as their guide, readers will quickly discover the power and profit potential of multi-channel marketing.
An eye-opening and previously untold story, Factory Girls is the first look into the everyday lives of the migrant factory population in China.
China has 130 million migrant workers—the largest migration in human history. In Factory Girls, Leslie T. Chang, a former correspondent for the Wall Street Journal in Beijing, tells the story of these workers primarily through the lives of two young women, whom she follows over the course of three years as they attempt to rise from the assembly lines of Dongguan, an industrial city in China’s Pearl River Delta.
As she tracks their lives, Chang paints a never-before-seen picture of migrant life—a world where nearly everyone is under thirty; where you can lose your boyfriend and your friends with the loss of a mobile phone; where a few computer or English lessons can catapult you into a completely different social class. Chang takes us inside a sneaker factory so large that it has its own hospital, movie theater, and fire department; to posh karaoke bars that are fronts for prostitution; to makeshift English classes where students shave their heads in monklike devotion and sit day after day in front of machines watching English words flash by; and back to a farming village for the Chinese New Year, revealing the poverty and idleness of rural life that drive young girls to leave home in the first place. Throughout this riveting portrait, Chang also interweaves the story of her own family’s migrations, within China and to the West, providing historical and personal frames of reference for her investigation.
A book of global significance that provides new insight into China, Factory Girls demonstrates howthe mass movement from rural villages to cities is remaking individual lives and transforming Chinese society, much as immigration to America’s shores remade our own country a century ago.
About this product: Rachael Ray's Big Orange Book By Rachael Ray"In the 10 years since she served up her first 30-minute mealùand thousands of delectable dinners laterù Rachael Ray has learned just about all there is to know about getting a great tasting meal on the table in
Today's favorite kitchen companionârevised and better than ever.
Mark Bittman's award-winning How to Cook Everything has helped countless home cooks discover the rewards of simple cooking. Now the ultimate cookbook has been revised and expanded (almost half the material is new), making it absolutely indispensable for anyone who cooksâor wants to. With Bittman's straightforward instructions and advice, you'll make crowd-pleasing food using fresh, natural ingredients; simple techniques; and basic equipment. Even better, you'll discover how to relax and enjoy yourself in the kitchen as you prepare delicious meals for every occasion.
"A week doesn't go by where I don't pull How to Cook Everything down from the shelf, so I am thrilled there's a new, revised edition. My original is falling apart!" âAl Roker
"This new generation of How to Cook Everything makes my 'desert island' cookbook choice jacked up and simply universal. I'll now bequeath my cookbooks to a collector; I need only this one." âMario Batali
"Mark Bittman has done the impossible, improving upon his now-classic How to Cook Everything. If you need know-how, here's where to find it." âBobby Flay
"Mark Bittman is a great cook and an incredible teacher. In this second edition, Mark has fine-tuned the original, making this book a must for every kitchen." âJean-Georges Vongerichten
"Throw away all your old recipes and buy How to Cook Everything. Mark Bittman's recipes are foolproof, easy, and more modern than any others." âIsaac Mizrahi
"Generous, thorough, reliable, and necessary, How to Cook Everything is an indispensable reference for both experienced and beginner cooks." âMollie Katzen, author of the Moosewood Cookbook
"I learned how to cook from How to Cook Everything in a way that gives me the freedom to be creative. This new edition will be my gift to new couples or for a housewarming; if you have this book, you don't really need any others." âLisa Loeb, singer/songwriter
Exclusive Recipe Excerpts from How to Cook Everything
About this product: Asking the right kind of question isonly the first step to becoming fullyengaged at work and in life.
In his bestselling book QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships.
Now Miller takes readers to the next level to show how they can use the power of the QBQ! and personal accountability every day.
When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life. Similarly, asking the right kind of question-a QBQ-is the first step to empowering what Miller calls the Advantage Principles-five essential practices that will lead to a richer experience in every aspect of life:
- LEARNING: live an engaged and energized life through positive personal growth and change - OWNERSHIP: attain goals by becoming a solution-oriented person who solves problems - CREATIVITY: find new ways to achieve by succeeding "within the box" - SERVICE: build a legacy by helping others succeed - TRUST: develop deep and rewarding relationships
With compelling real-life stories and keen insights, Miller demonstrates how anyone can find success and satisfaction by "flipping the switch."
About this product: With the housing bubble of the past few years bursting and interest rates on the rise, there has been an upsurge in the number of foreclosures across the country, creating many opportunities for profit. But investing in real estate foreclosure[s?] can be a tough job, especially when a negative stigma is attached. How do you make money while preserving your morals and trust?
Foreclosure Investing For Dummies shows you how to invest in foreclosures ethically without being accused of stealing homes from “little old ladies.” This step-by-step guide helps you thoroughly research property, find the best opportunities, purchase foreclosures, and avoid misleading distressed homeowners. This book doesn’t promise quick profits through minimal work, but it will provide you with invaluable information to become a successful investor, including:
Identifying opportunities and understanding risks
Obtaining information, tools, support, and resources
Locating properties prior to foreclosure
Assisting homeowners through the foreclosure process
Acquiring properties below market value prior to the auction
Buying property at an auction, from lending institutions, and government agencies
Repairing, renovating, and selling or leasing property
This book provides tips and strategies for refinancing your property and maximizing your profits. It also gives you advice on how to assist homeowners, have them work with you, and common mistakes you should avoid. It’s time to go out and make the most of foreclosure investing, and with Foreclosure Investing For Dummies by your side, your hard work and devotion will bring tons of success!
About this product: Barefoot Contessa Back to Basics, Fabulous Flavor from Simple Ingredients By Ina Garten"Barefoot Contessa Back to Basics is the essential Ina Garten cookbook, focusing on the techniques behind her elegant food and easy entertaining style, and offering nea
About this product: Andrew Jackson, his intimate circle of friends, and his tumultuous times are at the heart of this remarkable book about the man who rose from nothing to create the modern presidency. Beloved and hated, venerated and reviled, Andrew Jackson was an orphan who fought his way to the pinnacle of power, bending the nation to his will in the cause of democracy. Jackson’s election in 1828 ushered in a new and lasting era in which the people, not distant elites, were the guiding force in American politics. Democracy made its stand in the Jackson years, and he gave voice to the hopes and the fears of a restless, changing nation facing challenging times at home and threats abroad. To tell the saga of Jackson’s presidency, acclaimed author Jon Meacham goes inside the Jackson White House. Drawing on newly discovered family letters and papers, he details the human drama–the family, the women, and the inner circle of advisers–that shaped Jackson’s private world through years of storm and victory.
One of our most significant yet dimly recalled presidents, Jackson was a battle-hardened warrior, the founder of the Democratic Party, and the architect of the presidency as we know it. His story is one of violence, sex, courage, and tragedy. With his powerful persona, his evident bravery, and his mystical connection to the people, Jackson moved the White House from the periphery of government to the center of national action, articulating a vision of change that challenged entrenched interests to heed the popular will–or face his formidable wrath. The greatest of the presidents who have followed Jackson in the White House–from Lincoln to Theodore Roosevelt to FDR to Truman–have found inspiration in his example, and virtue in his vision.
Jackson was the most contradictory of men. The architect of the removal of Indians from their native lands, he was warmly sentimental and risked everything to give more power to ordinary citizens. He was, in short, a lot like his country: alternately kind and vicious, brilliant and blind; and a man who fought a lifelong war to keep the republic safe–no matter what it took.
Jon Meacham in American Lion has delivered the definitive human portrait of a pivotal president who forever changed the American presidency–and America itself.
Exclusive Amazon.com Q&A with Jon Meacham and H.W. Brands
On the eve of the historic 2008 presidential election, we were fortunate to chat with historians Jon Meacham and H.W. Brands (author of Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt) on the similarities of their presidential subjects and how the legacies of FDR and Jackson continue to shape the political world we see today.
Amazon.com: One of Andrew Jackson's childhood friends once remarked that when they wrestled, "I could throw him three times out of four, but he never stayed throwed." How emblematic is this of Jackson's career?
Meacham: Utterly emblematic. Jackson was resilient, tough, and wily, rising from nothing to become the dominant political figure of the age. He was crushed by his loss in 1824, when, despite carrying the popular vote, he was defeated in the House of Representatives. But, tellingly, he began his campaign for 1828 almost immediately, on the way home to Tennessee. And he won the next time.
Amazon.com: What would Jackson think of Franklin Delano Roosevelt?
Meacham: I think they would have gotten along famously. It is difficult to imagine men from more starkly different backgroundsâto take just one example, Jackson lost his mother early, and FDR was long shaped by his motherâbut they both viewed the presidency the same way: they both believed they should be in it, wielding power on behalf of the masses against entrenched interests.
Amazon.com: How important was Jackson's legacy to FDR's Presidency?
Brands: Jackson was FDR’s favorite president, and Jackson’s presidency was the one Roosevelt initially modeled his own after. FDR saw Jackson as the champion of the ordinary people of America; he saw himself the same way. He compared Jackson’s battle with the Bank of the United States to his own battle with entrenched economic interests. And just as Jackson had reveled in the enmity of the rich, so did Roosevelt.
Amazon.com: Although both were regarded as champions of the people, their backgrounds were drastically different. FDR hailed from a wealthy and politically-connected family, while Jackson was an orphaned son of immigrants. How did each manage to endear themselves to the voters of their day?
Meacham: Jackson was in many ways the first great popular candidate. He had “Hickory Clubs,” and there were torchlit parades and barbecuesâlots and lots of barbecues. Jackson helped mastermind the means of campaigning that would become commonplace. He also intuitively understood the power of image, and kept a portrait painter, Ralph Earl, near to hand in the White House.
Brands: FDR combined noblesse oblige with felt concern for the plight of the poor. His polio had something to do with thisâit introduced him to personal suffering, and it also introduced him, in Georgia, where he went for rehabilitation, to poor farmers unlike any he had spent time with before. He came to know them and to feel the problems they faced. He took people in trouble seriously and communicated that seriousness to them.
Thomas L. Friedman’s no. 1 bestseller The World Is Flat has helped millions of readers to see globalization in a new way. Now Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy—both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future. Friedman proposes that an ambitious national strategy— which he calls “Geo-Greenism”—is not only what we need to save the planet from overheating; it is what we need to make America healthier, richer, more innovative, more productive, and more secure. As in The World Is Flat, he explains a new era—the Energy-Climate era—through an illuminating account of recent events. He shows how 9/11, Hurricane Katrina, and the flattening of the world by the Internet (which brought 3 billion new consumers onto the world stage) have combined to bring climate and energy issues to Main Street. But they have not gone very far down Main Street; the much-touted “green revolution” has hardly begun. With all that in mind, Friedman sets out the clean-technology breakthroughs we, and the world, will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why America must lead this revolution—with the first Green President and a Green New Deal, spurred by the Greenest Generation. Hot, Flat, and Crowded is classic Thomas L. Friedman—fearless, incisive, forward-looking, and rich in surprising common sense about the world we live in today.
The United States has released 425 terrorists from Guantánamo, at least 50 of whom have returned to the battlefield to fight our troops.
Barack Obama and Hillary Clinton both say they're fiscally responsible. But each has called for $1 trillion in tax increases over the next ten years—and dressed them up as tax cuts!
Mainstream Media has been given marching orders from the Society of Professional Journalists: never refer to "Islamic terrorists" or "Muslim terrorists." And they are obeying! Whenever our brave agents disrupt a terror plot, The media dismisses the culprits as a gang of idiots—lulling us into a false sense of security.
If the liberals win the 2008 election, they will cripple talk radio—forcing stations to give equal time to left-wing programs, and insisting that liberals play a key role in station management.
Up to a quarter of all state pension funds in the United States are invested in companies that are helping Iran, Syria, North Korea, or the Sudan—for a total of nearly $200 billion.
The Do-Nothing Congress is still doing nothing—and the worst offenders are the presidential candidates Clinton, Obama, and McCain, who never show up for their day jobs as senators . . . except to pick up their $165,000 paycheck!
Is it any wonder that Americans feel fleeced at every turn?
As more and more critical problems develop that need national attention, the White House and Congress appear to be AWOL.
Who's calling the shots instead?
Big business, big government, big labor, and big lobbyists. And their self-serving agendas are doing nothing to help the ever-increasing number of American people who are losing their homes, paying credit card interest rates higher than 25 percent, and finding their jobs increasingly outsourced to foreign countries.
In this hard-hitting call to arms, Dick Morris and Eileen McGann reveal the hundreds of ways American tax-payers are routinely fleeced—by our own government; by foreign countries like Dubai that are gobbling up American interests and spending millions to influence government decisions and American public opinion; by Washington lobbying firms that are pushing the agendas of corrupt foreign dictators on Capitol Hill; and by hedge-fund billionaires collecting huge tax breaks courtesy of the IRS.
With their characteristic blend of sharp analysis and insider insight, Morris and McGann call offenders of all kinds on the carpet—and offer practical agendas we all can follow to help turn the tide.